Transparency Talk

Category: "Websites" (18 posts)

How Family Foundations Are Opening Up: Part II
January 31, 2019

Elaine Gast Fawcett of PhilanthropyCommunications.com is a philanthropy writer and communications strategist who has managed multi-million dollar grant programs for foundations, is a certified multigenerational family trainer with 21/64, and a Contributing Editor to the National Center for Family Philanthropy (NCFP). This post is the second of a two-part look at some of the key findings about transparency in family foundations from a new NCFP report.

Elaine Gast Fawcett
Elaine Gast Fawcett

Last week I started by identifying some of the key ways in which family foundations are working more transparently than in the past. Strengthening relationships was core to the two practices I identified: being accessible to grant applicants and learning from listening to the community. Here are a few more helpful examples and practices from the National Center for Family Philanthropy’s new guide Transparency in Family Philanthropy: Opening to the Possibilities.

Transparency is…Credibility to Bring Voice to Issues

When Stefan Lanfer came to the Barr Foundation in 2008, it was just over a decade old, and did all of its grantmaking anonymously. “In 2009, Barr’s trustees decided it was time to be more open and transparent about the foundation’s work,” he says.

What drove the decision? “Mission. The board saw the potential to bring more value beyond its grant dollars alone—to elevate the voices and work of our partners, and also to use our own voice to contribute to public debates about the issues we focus on.”

The shift to greater transparency took time. One of the foundation’s core values is humility. For its many years as an anonymous funder, the prevailing view was that “attention ought to be on the community leaders and issues at hand, not us,” says Lanfer, who was tasked with leading the foundation’s communications efforts. “We weren’t interested merely in increasing visibility for Barr. We wanted to know how to use communications to further our mission.”

“We realized there are times when the Barr Foundation lending its voice can be significant to issues affecting our city and region,” he says. “It can spark, frame, and help shift important conversations.”

For example, like many cities, Boston has experienced a huge real estate boom along its waterfront, says Lanfer. “Over the last 10 years, development along Boston’s waterfront has exploded. Meanwhile media coverage and public debate has principally focused on the merits or concerns about individual projects—and not on growing concerns that Boston’s waterfront could end up being walled off from public use. In this context, Barr’s president, Jim Canales, wrote an Op Ed that ran in the Boston Globe, calling for a new conversation, and a different approach. He called for greater ambition and vision to create a waterfront that all can access and enjoy for generations.”

That one Op-Ed precipitated a significant increase in media coverage of the topic. At the same time, Barr launched a new special initiative focused on the waterfront, which has since awarded over $11 million. Yet, it was a willingness to add its voice to the conversation, says Lanfer, that had that first, important amplifying effect. “It drew more attention to the cause and created a momentum that wasn’t there before, and has only continued to build.”

Transparency is…Sharing Mistakes in the Spirit of Learning

“When we started thinking about transparency, it was when we were looking at ways to help communities develop and how they could become more resilient, flexible, and intuitive in their own ways,” says Richard Russell, board member of The Russell Family Foundation (TRFF). “We looked at what was making a difference in the waters of Puget Sound. What we learned was that more than 50 percent of the pollution of Puget Sound comes from the communities surrounding it, and that those communities have a lack of consciousness that they live next to this incredible fjord and are dumping everything in there.”

“We asked ourselves: what is our theory of change? What will make a difference down the road?” says Russell. “We saw an opportunity to build trust and convene community. The more we can be open with each other, the better the quality of our connection.”

One of the ways to be open is to share mistakes, he says. “In our culture, mistakes are taboo. Yet revealing mistakes can be a source of strength,” he says. “We all think we have to protect ourselves. Yet a lot of our nervousness or fears around that are misguided.”

“My parents (George and Jane Russell, founders of TRFF) believed that you can advance progress so much faster if you got the right people in the room and got out of their way. If you try to keep people out of the room or hide mistakes that people are inevitably going to make, it injects more tension into relationships,” says Russell.

In the spirit of its founders, TRFF posts its mistakes. In fact, for years, one of the most it ever posted was on a failed program related investment that it had made to a nonprofit. “The video featured interviews with the executive director of the nonprofit, interviews with me from TRFF, what we had learned, and how we the foundation processed these lessons learned across the silos,” says CEO Richard Woo.

“People don’t learn from each other if they aren’t open,” says Russell. “One of the most valuable things we’ve been able to do as a community leader is to convene people on issues that they aren’t talking about—to get people to let their hair down and talk openly. We all need to be a learning organization.”

Transparency is…Opening Up Online

A website is a minimal transparency tool, says Patrick Troska. “At a minimum, people should be able to find you and get in touch with you, not have their question go into some black hole. We do exist in the public trust and are supposed to be responding to the public—and if we’re not doing that, what are we doing?”

“I hope these stories will inspire family foundations to look at their own transparency practices, and how family foundations—and the communities they serve—can benefit from increased openness.”

Recently, the Jay and Rose Phillips Family Foundation of Minnesota revamped its website to be more community focused. There are now photos from the community, blog posts written by foundation staff and other guest writers, staff contact information, and funding guidelines. The foundation is even considering an interactive map showing where they fund.

The Perrin Foundation in New Haven, Connecticut also recently redeveloped its website. “When we started the process, we found we weren’t as transparent online as we thought we were,” says president Laura McCargar. “On our previous site, we had listed our board chair, but no other board members. We talked about grantmaking areas, but didn’t talk about how we encourage folks to build relationships. We listed our grant partners, but no financials.”

While it’s been a somewhat challenging process to redevelop the website, the “opportunity to discuss together how we publicly represent ourselves has been invaluable.” She says one of the discussion points was about how board members individually wish to be represented on the site. “Some felt photos might make it too much about the family, and others felt it would keep us too much behind a veil if we didn’t put photos up. These are important conversations to have.”

Ultimately, consistent with the GlassPockets transparency self-assessment, it’s up to a family foundation board, perhaps with staff, to decide on the right level of transparency for them, and why. I hope these stories will inspire family foundations to look at their own transparency practices, and how family foundations—and the communities they serve—can benefit from increased openness.

Want more? Download the National Center for Family Philanthropy’s new guide, Transparency in Family Philanthropy: Opening to the Possibilities, which encourages donors, boards, and staff of family foundations (and other giving vehicles) to purposefully consider their choices regarding transparency in grantmaking, governance, and operations. This guide includes a list of questions family foundations can ask themselves as a board to think deeply and develop a transparency strategy.

--Elaine Gast Fawcett

Increasing Attention to Transparency: The MacArthur Foundation Is #OpenForGood
April 17, 2018

Chantell Johnson is managing director of evaluation at the John D. and Catherine T. MacArthur Foundation. This post is part of the Glasspockets’ #OpenForGood series in partnership with the Fund for Shared Insight. The series explores new tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.

Chantell Johnson photoAt MacArthur, the desire to be transparent is not new. We believe philanthropy has a responsibility to be explicit about its values, choices, and decisions with regard to its use of resources. Toward that end, we have long had an information sharing policy that guides what and when we share information about the work of the Foundation or our grantees. Over time, we have continued to challenge ourselves to do better and to share more. The latest refinement of our approach to transparency is an effort toward increasingly sharing more knowledge about what we are learning. We expect to continue to push ourselves in this regard, and participating in Foundation Center’s Glasspockets  and #OpenForGood movements are just a couple of examples of how this has manifested.

In recent years, we have made a more concerted effort to revisit and strengthen our information sharing policy by:

  • Expanding our thinking about what we can and should be transparent about (e.g., our principles of transparency guided our public communications around our 100&Change competition, which included an ongoing blog);
  • Making our guidance more contemporary by moving beyond statements about information sharing to publishing more and different kinds of information (e.g., Grantee Perception Reports and evaluation findings);
  • Making our practices related to transparency more explicit; and
  • Ensuring that our evaluation work is front and center in our efforts related to transparency.

Among the steps we have taken to increase our transparency are the following:

Sharing more information about our strategy development process.
The Foundation's website has a page dedicated to How We Work, which provides detailed information about our approach to strategy development. We share an inside look into the lifecycle of our programmatic efforts, beginning with conceptualizing a grantmaking strategy through the implementation and ending phases, under an approach we refer to as Design/Build. Design/Build recognizes that social problems and conditions are not static, and thus our response to these problems needs to be iterative and evolve with the context to be most impactful. Moreover, we aim to be transparent as we design and build strategies over time. 

“We have continued to challenge ourselves to do better and to share more.”

Using evaluation to document what we are measuring and learning about our work.
Core to Design/Build is evaluation. Evaluation has become an increasingly important priority among our program staff. It serves as a tool to document what we are doing, how well we are doing it, how work is progressing, what is being achieved, and who benefits. We value evaluation not only for the critical information it provides to our Board, leadership, and program teams, but for the insights it can provide for grantees, partners, and beneficiaries in the fields in which we aim to make a difference. Moreover, it provides the critical content that we believe is at the heart of many philanthropic efforts related to transparency.

Expanding the delivery mechanisms for sharing our work.
While our final evaluation reports have generally been made public on our website, we aim to make more of our evaluation activities and products available (e.g., landscape reviews and baseline and interim reports). Further, in an effort to make our evaluation work more accessible, we are among the first foundations to make all of our evaluation reports publicly available as part of Foundation Center's #OpenForGood campaign.

Further evidence of the Foundation's commitment to increased transparency includes continuing to improve our “Glass Pockets” by sharing:

  • Our searchable database of grants, including award amount, program, year, and purpose;
  • Funding statistics including total grants, impact investments, final budgeted amounts by program, and administrative expenses (all updated annually);
  • Perspectives of our program directors and staff;
  • Links to grantee products including grant-supported research studies consistent with the Foundation's intellectual property policies;
  • Stories highlighting the work and impact of our grantees and recipients of impact investments; and
  • Center for Effective Philanthropy Grantee Perception report results

Going forward, we will look for additional ways to be transparent. And, we will challenge ourselves to make findings and learnings more accessible even more quickly.

--Chantell Johnson 

Upcoming Webinar - Going Public: Overcoming the Foundation Transparency Challenge
February 7, 2018

Learn how greater transparency practices can improve foundation effectiveness. Foundation Center is teaming up with United Philanthropy Forum to offer a webinar on February 22nd that will share strategies and tools for creating greater openness at your foundation.

Foundation Center’s Janet Camarena, Director of Transparency Initiatives, will explain how greater transparency sets the stage for more effective foundation practices and grantmaking. She will highlight powerful and free tools that grantmakers can use to assess and improve transparency practices. Attendees will also explore how to design a foundation website with transparency and openness in mind. Learn from helpful peer examples that illuminate best practices on the road to greater transparency and accountability in philanthropy.

Don't miss out on this helpful webinar! February 22, 2-3pm EST

Register Now

The Rockefeller Brothers Fund is #OpenForGood
January 31, 2018

Hope Lyons is the director of program management at the Rockefeller Brothers Fund, and Ari Klickstein is the communications associate/digital specialist at RBF. This post is part of the Glasspockets’ #OpenForGood series in partnership with the Fund for Shared Insight. The series explores new tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.

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Hope Lyons
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Ari Klickstein

As a private foundation, the Rockefeller Brothers Fund advances a just, peaceful, and sustainable world through grantmaking and related activities. We believe that discerning and communicating the impact of our grantmaking and other programmatic contributions is essential to fulfilling the Fund’s mission, as is a commitment to stewardship, transparency, and accountability. Philanthropy exists to serve the public good. By opening up what we are learning, we believe that we are honoring the public’s trust in our activities as a private foundation.

As part of our commitment to serving the public good, we are proud to be among the first foundations to join the new #OpenForGood campaign by sharing published reports on our grantmaking through Foundation Center’s open repository, IssueLab, and its new special collection of evaluations Find Results, and continue to make them available on our own website. These reports and impact assessments are materials authored by third party assessment teams, and sometimes by our own program leadership, in addition to the published research papers and studies by grantees already on IssueLab.

We feel strongly that we have a responsibility to our grantees, trustees, partners, and the wider public to periodically evaluate our grantmaking, to use the findings to inform our strategy and practice, and to be transparent about what we are learning. In terms of our sector, this knowledge can go a long way in advancing fields of practice by identifying effective approaches. The Fund has a long history of sharing our findings with the public, stretching as far back as 1961, when the results of the Fund’s Special Studies Project were published as the bestselling volume Prospect for America. The book featured expert analysis on key issues of the era including international relations, economic and societal challenges, and democratic practices, topics which remain central to our grantmaking work.

We view our grantmaking as an investment in the public good, and place a great deal of importance on accountability. Through surveys conducted by the Center for Effective Philanthropy in 2016, our grantees and prospective grantees told us that they wanted to hear more about what we have learned, as well as what the Fund has tried but was recognized as less successful in its past grantmaking. Regular assessments by CEP and third-party issue-area experts help keep us accountable and identify blind-spots in our strategies. While our evaluations have long been posted online, and we have reorganized our website to make the materials easier to find, we have also made a commitment to have additional reflections on what we’re learning going forward and to more proactively share these reports. We are grateful to Foundation Center for creating and maintaining IssueLab as a sharing platform and learning environment hub for the public, practitioners, and peers alike to locate resources and benefit from the research that the philanthropic sector undertakes.

--Hope Lyons and Ari Klickstein

Open Access to Foundation Knowledge
October 25, 2017

This post is part of the Glasspockets #OpenForGood series in partnership with the Fund for Shared Insight. This post also appears in Medium. The series explores new research and tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.

Lisa Brooks Photo
Lisa Brooks

Foundations have a lot of reasons to share knowledge. They produce knowledge themselves. They hire others to research and author works that help with internal strategy development and evaluation of internal strategies, programs, and projects. And they make grants that assist others in gaining insight into social issues — be it through original research, evaluation work, or other work aimed at creating a better understanding of issues so that we can all pursue better solutions to social problems. In almost all aspects of foundation work, knowledge is an outcome.

While openly sharing this knowledge is uneven across the social sector, we do see more and more foundations starting to explore open access to the knowledge assets they make possible. Many foundations are sharing more intentionally through their websites, external clearinghouses, and other online destinations. And more foundations are suggesting — sometimes requiring — that their grantees openly share knowledge that was produced with grant dollars.

Lacey Althouse Photo
Lacey Althouse

Some foundations are even becoming open access champions. For example, the Hewlett Foundation has authored a terrifically helpful free toolkit that provides an in-depth how-to aimed at moving foundation and grantee intellectual property licensing practices away from “all rights reserved” copyrights and toward “some rights reserved” open licenses. (Full disclosure: IssueLab is included in the toolkit as one solution for long term knowledge preservation and sharing.) (“Hewlett Foundation Open Licensing Toolkit for Staff”)

For those who are already 100% open it’s easy to forget that, when first starting out, learning about open access can be daunting. For those who are trying to open up, like most things, getting there is a series of steps. One step is understanding how licensing can work for, or against, openness. Hewlett’s toolkit is a wonderful primer for understanding this. IssueLab also offers some ways to dig into other areas of openness. Check out Share the Wealth for tips.

Hawaii

 

However it is that foundations find their way to providing open access to the knowledge they make possible, we applaud and support it! In the spirit of International Open Access Week’s theme, “Open in order to….,” here’s what a few leading foundations have to say about the topic of openness in the social sector.

James Irvine Foundation 
Find on IssueLab.

“We have a responsibility to share our knowledge. There’s been a lot of money that gets put into capturing and generating knowledge and we shouldn’t keep it to ourselves.”

-Kim Ammann Howard, Director of Impact Assessment and Learning

Hewlett Foundation
Find on IssueLab.

“Our purpose for existing is to help make the world a better place. One way we can do that is to try things, learn, and then share what we have learned. That seems obvious. What is not obvious is the opposite: not sharing. So the question shouldn’t be why share; it should be why not share.”

-Larry Kramer, President

Hawaii Community Foundation
Find on IssueLab.

“Openness and transparency is one element of holding ourselves accountable to the public — to the communities we’re either in or serving. To me, it’s a necessary part of our accountability and I don’t think it should necessarily be an option.

-Tom Kelly, Vice President of Knowledge, Evaluation and Learning

The David and Lucile Packard Foundation
Find on IssueLab.

“Why do we want to share these things? …One, because it’s great to share what we’re learning, what’s worked, what hasn’t, what impact has been made so that others can learn from the work that our grantees are doing so that they can either not reinvent the wheel, gain insights from it or learn from where we’ve gone wrong… I think it helps to build the field overall since we’re sharing what we’re learning.”

-Bernadette Sangalang, Program Officer

The Rockefeller Foundation
Find on IssueLab

“To ensure that we hold ourselves to this high bar, The Rockefeller Foundation pre-commits itself to sharing the results of its evaluations — well before the results are even known.”

-Veronica Olazabal, Shawna Hoffman, and Nadia Asgaraly
(Read more on why the Rockefeller Foundation is open for good.)

If you are a foundation ready to make open access the norm as part of your impact operations, here’s how you can become an open knowledge organization today.

IssueLab believes that social sector knowledge is a public good that is meant to be freely accessible to all. We collect and share the sector’s knowledge assets and we support the social sector’s adoption of open knowledge practices. Visit our collection of ~23,000 open access resources. While you’re there, add your knowledge — it takes minutes and costs nothing. Find out what we’re open in order to do here. IssueLab is a service of Foundation Center.

--Lisa Brooks and Lacey Althouse

How "Going Public" Improves Evaluations
October 17, 2017

Edward Pauly is director of research and evaluation at The Wallace Foundation. This post is part of the Glasspockets #OpenForGood series in partnership with the Fund for Shared Insight. The series explores new research and tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.

ED_finalAs foundations strive to be #OpenForGood and share key lessons from their grantees' work, a frequent question that arises is how foundations can balance the value of openness with concerns about potential risks.

Concerns about risk are particularly charged when it comes to evaluations. Those concerns include: possible reputational damage to grantees from a critical or less-than-positive evaluation; internal foundation staff disagreements with evaluators about the accomplishments and challenges of grantees they know well; and evaluators’ delays and complicated interpretations.

It therefore may seem counterintuitive to embrace – as The Wallace Foundation has – the idea of making evaluations public and distributing them widely. And one of the key reasons may be surprising: To get better and more useful evaluations.

The Wallace Foundation has found that high-quality evaluations – by which we mean independent, commissioned research that tackles questions that are important to the field – are often a powerful tool for improving policy and practice. We have also found that evaluations are notably improved in quality and utility by being publicly distributed.

Incentives for High Quality

A key reason is that the incentives of a public report for the author are aligned with quality in several ways:

  • Evaluation research teams know that when their reports are public and widely distributed, they will be closely scrutinized and their reputation is on the line. Therefore, they do their highest quality work when it’s public.  In our experience, non-public reports are more likely than public reports to be weak in data use, loose in their analysis, and even a bit sloppy in their writing.  It is also noteworthy that some of the best evaluation teams insist on publishing their reports.
  • Evaluators also recognize that they benefit from the visibility of their public reports because visibility brings them more research opportunities – but only if their work is excellent, accessible and useful.
  • We see evaluators perk up when they focus on the audience their reports will reach. Gathering data and writing for a broad audience of practitioners and policymakers incentivizes evaluators to seek out and carefully consider the concerns of the audience: What information does the audience need in order to judge the value of the project being evaluated? What evidence will the intended audience find useful? How should the evaluation report be written so it will be accessible to the audience?

Making evaluations public is a classic case of a virtuous circle: public scrutiny creates incentives for high quality, accessibility and utility; high quality reports lead to expanded, engaged audiences – and the circle turns again, as large audiences use evaluation lessons to strengthen their own work, and demand more high-quality evaluations. To achieve these benefits, it’s obviously essential for grantmakers to communicate upfront and thoroughly with grantees about the goals of a public evaluation report -- goals of sharing lessons that can benefit the entire field, presented in a way that avoids any hint of punitive or harsh messaging.

“What is it that you don’t know, that if you knew it, would enable you to make important progress in your own work?”

Asking the Right Questions

A key difference between evaluations commissioned for internal use and evaluations designed to produce public reports for a broad audience lies in the questions they ask. Of course, for any evaluation or applied research project, a crucial precursor to success is getting the questions right. In many cases, internally-focused evaluations quite reasonably ask questions about the lessons for the foundation as a grantmaker. Evaluations for a broad audience of practitioners and policymakers, including the grantees themselves, typically ask a broader set of questions, often emphasizing lessons for the field on how an innovative program can be successfully implemented, what outcomes are likely, and what policies are likely to be supportive.

In shaping these efforts at Wallace as part of the overall design of initiatives, we have found that one of the most valuable initial steps is to ask field leaders: What is it that you don’t know, that if you knew it, would enable you to make important progress in your own work? This kind of listening can help a foundation get the questions right for an evaluation whose findings will be valued, and used, by field leaders and practitioners.

Knowledge at Work

For example, school district leaders interested in Wallace-supported “principal pipelines” that could help ensure a reliable supply of effective principals, wanted to know the costs of starting such pipelines and maintaining them over time. The result was a widely-used RAND report that we commissioned, “What It Takes to Operate and Maintain Principal Pipelines: Costs and Other Resources.” RAND found that costs are less than one half of 1% of districts’ expenditures; the report also explained what drives costs, and provided a very practical checklist of the components of a pipeline that readers can customize and adapt to meet their local needs.

Other examples that show how high-quality public evaluations can help grantees and the field include:

Being #OpenForGood does not happen overnight, and managing an evaluation planned for wide public distribution isn’t easy. The challenges start with getting the question right – and then selecting a high-performing evaluation team; allocating adequate resources for the evaluation; connecting the evaluators with grantees and obtaining relevant data; managing the inevitable and unpredictable bumps in the road; reviewing the draft report for accuracy and tone; allowing time for grantees to fact-check it; and preparing with grantees and the research team for the public release. Difficulties, like rocks on a path, crop up in each stage in the journey. Wallace has encountered all of these difficulties, and we don’t always navigate them successfully. (Delays are a persistent issue for us.)

Since we believe that the knowledge we produce is a public good, it follows that the payoff of publishing useful evaluation reports is worth it. Interest from the field is evidenced by 750,000 downloads last year from www.wallacefoundation.org, and a highly engaged public discourse about what works, what doesn’t, why, and how – rather than the silence that often greets many internally-focused evaluations.

--Edward Pauly

Give for Good: Telling Your Corporate Philanthropy Story
October 11, 2017

Debbie Johnson is author of  Give for Good: A How-to-Guide for Business Giving.

2x3Debbie IMG 008I have been devoted to philanthropy for a long time because I love it. But when I think about what I enjoy the most, it’s learning about the lives that are changed and the impact of the work. As a result, I’m a big fan of telling your philanthropy story, loud and clear. While humility may lead you to keep your philanthropy anonymous because you don’t want to “toot your own horn” or perhaps to avoid being flooded with requests, being transparent with well-told stories about the positive results of giving back can be very inspirational for other businesses, engaging for employees, and also help your favorite causes to build momentum.

So it’s important to tell your story both internally within the company and externally to the public.

Salesforce Group photo

Internal Communication

Cone LLC, a noted strategy and communications firm, found that 87 percent of Americans’ job loyalty would increase if their company supported activities that would improve society. Internally telling your story allows employees to see themselves and their co-workers doing good in the world by giving back, generating pride in the knowledge that their company helps improve the community.

There are many ways to share your good work with your staff: company newsletters, meetings, blogs, on your website, in social media, at new hire orientations, and visually around the office.

Salesforce, the San Francisco-based cloud computing company, is a great example of a corporation that gives back and makes it a big deal. Salesforce was ranked #1 in the 2017 Fortune 50 Best Workplaces for Giving Back. Its hub offices have large framed photos of employees volunteering all around the world.  These pictures are obtained from “Aloha Ambassadors,” employees who are passionate about their culture. These ambassadors plan volunteer events and then get points for taking pictures and posting them in Chatter, Salesforce’s internal collaboration tool. The points can be used for prizes such as Salesforce t-shirts and hoodies. What a great way to visually show the company’s culture of giving back!

Facebook Screen Shot No CropExternal Communication

Communicating externally is critical so that others know about a company’s generosity and culture of corporate citizenship. According to a Cone LLC survey, 80 percent of US adults favor brands that are socially responsible over others of similar price and quality that aren’t associated with charitable causes, and further, nearly 20 percent would switch to a more expensive brand to support a good cause. However, if you don’t get the word out about your good work, consumers won’t know to choose your brand.

There are also many methods for communicating your good deeds externally, including your website, in social media, in customer or public newsletters, at shareholder meetings, in external blogs, in company brochures, via public relations and industry publications. The Glasspockets’ transparency self-assessment tool provides a helpful roadmap with many ideas for how corporate philanthropy can open up its work. Human interest stories and photos are highly engaging, so use storytelling for maximum effect.

Rackspace, the San Antonio-based managed cloud provider, has a very active employee volunteer group and shares information about its activities and volunteering through a dedicated communications portal, Rack Gives Back.  Rack Gives Back also has a knack for communicating with followers.

Newsletter ScreenshotSalesforce, too, shares its 1:1:1 social responsibility plan externally through its website. The Salesforce 1:1:1 model is about integrating corporate philanthropy by encouraging businesses to pledge to give 1% of its product, time, and resources to philanthropy from an early stage. This example is unique, because it’s clear that Salesforce is not just aiming to highlight stories about its giving, but also trying to grow a movement by motivating corporate peers to prioritize giving.

And you don’t need to be a Fortune 500 company to share these stories. Another good example of sharing giving news comes from Austin-based sign maker, BuildASign, which supported relief efforts for Hurricane Harvey victims then told their customers and followers about it in a colorful newsletter.

Last but not least, another great way to share your philanthropy story is through an annual giving report posted to your website. Many companies are now realizing the importance of including corporate giving close-ups in these reports. Here are a few examples:

  1. HP sets up access to its report by stating the importance of transparency
  2. Procter and Gamble uses its report to share its community impact
  3. Unilever provides ongoing progress on its sustainable living hub

These are only a few examples of how companies are increasingly using internal and external platforms to share the good that they are doing in the world.

How are you telling your story?

--Debbie Johnson

Give For Good Book CoverGive for Good: A How-to-Guide for Business Giving

Learn more about Debbie Johnson and Sam Woolard's book Give for Good: A How-to-Guide for Business Giving.  In the book, Johnson brings her business expertise and extensive nonprofit volunteering to bear, helping clients be strategic in their philanthropy.  

How to Make Grantee Reports #OpenForGood
July 20, 2017

Mandy Ellerton and Molly Matheson Gruen joined the [Archibald] Bush Foundation in 2011, where they created and now direct the Foundation's Community Innovation programs. The programs allow communities to develop and test new solutions to community challenges, using approaches that are collaborative and inclusive of people who are most directly affected by the problem. This post is part of the Glasspockets’ #OpenForGood series in partnership with the Fund for Shared Insight. The series explores new tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.

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Mandy Ellerton

When we started working at the Bush Foundation in 2011, we encountered a machine we’d never seen before: the Lektriever. It’s a giant machine that moves files around, kind of like a dry cleaner’s clothes rack, and allows you to seriously pack in the paper. As a responsible grantmaker, it’s how the Bush Foundation had meticulously tracked and stored its files for posterity - in particular, grantee reports - for decades.

In 2013, the Bush Foundation had the privilege of moving to a new office. Mere days before we were to move into the new space, we got a frantic call from the new building’s management. It turned out that the Lektrievers (we actually had multiple giant filing machines!) were too heavy for the floor of the new building, which had to be reinforced with a number of steel plates to sustain their weight.

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Molly Matheson Gruen

The Lektrievers symbolized our opportunity to become more transparent and move beyond simply preserving our records, instead seeing them as relevant learning tools for current audiences. It was time to lighten the load and share this valuable information with the world.

Even with all this extra engineering, we would still have to say goodbye to one of the machines altogether for the entire system to be structurally sound. We had decades of grantee stories, experiences and learning trapped in a huge machine in the inner sanctum of our office, up on the 25th floor. 

Learning Logs Emerge

We developed our grantee learning log concept in the Community Innovation Programs as one way to increase the Foundation’s transparency. At the heart of it, our learning logs are a very simple concept: they are grantee reports, shared online. But, like many things that appear simple, once you pull on the string of change – the complexity reveals itself.

“Every Community Innovation project is an opportunity for others to learn and the learning logs are a platform to share this learning.”

Before we could save the reports from a life of oblivion in the Lektriever, build out the technology and slap the reports online, we needed to entirely rethink our approach to grantee reporting to create a process that was more mutually beneficial. First, we streamlined our grant accountability measures (assessing whether the grantees did what they said they’d do) by structuring them into a conversation with grantees, rather than as a part of the written reports. We’ve found that conducting these assessments in a conversation takes the pressure off and creates a space where grantees can be more candid, leading to increased trust and a stronger partnership.

Second, our grantee reports now focus on what grantees are learning in their grant-funded project. What’s working? What’s not? What would you do differently if you had it to do all over again? This new process resulted in reports that were more concise and to the point.

Finally, we redesigned our website to create a searchable mechanism for sharing these reports online. This involved linking our grant management system directly with our website so that when a grantee submits a report, we do a quick review and then the report automatically populates our website. We’ve also designed a way for grantees to be able to designate select answers as private when they want to share sensitive information with us, yet not make it entirely public. We leave it up grantee discretion and those selected answers do not appear on the website. Grantees designate their answers to be private for a number of reasons, most often because they discuss sensitive situations having to do with specific people or partners – like when someone drops out of the project or when a disagreement with a partner holds up progress. And while we’ve been pleased at the candor of most of our grantees, some are still understandably reluctant to be publicly candid about failures or mistakes.

But why does this new approach to grantee reporting matter, besides making sure the floor doesn’t collapse beneath our Lektrievers?

Bushfoundation-Lektriever photo
The Lektriever is a giant machine that moves files around, kind of like a dry cleaner’s clothes rack. The Bush Foundation had meticulously tracked and stored its files for posterity - in particular, grantee reports - for decades. Credit: Bush Foundation

Learning Sees the Light of Day

Learning logs help bring grantee learning into the light of day, instead of hiding in the Lektrievers, so that more people can learn about what it really takes to solve problems. Our Community Innovation programs at the Bush Foundation fund and reward the process of innovation–the process of solving problems. Our grantees are addressing wildly different issues: from water quality to historical trauma, from economic development to prison reform. But, when you talk to our grantees, you see that they actually have a lot in common and a lot to learn from one another about effective problem-solving. And beyond our grantee pool, there are countless other organizations that want to engage their communities and work collaboratively to solve problems.  Every Community Innovation project is an opportunity for others to learn and the learning logs are a platform to share this learning, making it #OpenForGood.

We also want to honor our grantees’ time. Grantees spend a lot of time preparing grant reports for funders. And, in a best case scenario, a program officer reads the report and sends the grantee a response of some kind before the report is filed away. But, let’s be honest – sometimes even that doesn’t happen. The report process can be a burden on nonprofits and the only party to benefit is the funder. We hope that the learning logs help affirm to our grantees that they’re part of something bigger than themselves - that what they share matters to others who are doing similar work.

We also hear from our grantees that the reports provide a helpful, reflective process, especially when they fill it out together with collaborating partners. One grantee even said she’d like to fill out the report more often than we require to have regular reflection moments with her team!

Learning from the Learning Logs

We only launched the learning logs last year, but we’ve already received some positive feedback. We’ve heard from both funded and non-funded organizations that the learning logs provide inspiration and practical advice so that they can pursue similar projects. A grantee recently shared a current challenge in their work. It directly connected to some work we knew another grantee had done and had written about in their learning log. So, since this knowledge was now out in the open, we were able to direct them to the learning log as a way to expand our grantee’s impact, even beyond their local community, and use it to help advance another grantee’s work.

Take, for example, some of the following quotes from some of our grantee reports:

  • The Minnesot Brain Injury Alliance's project worked on finding ways to better serve homeless people with brain injuries.  They reflected that, "Taking the opportunity for reflection at various points in the process was very important in working toward innovation.  Without reflection, we might not have been open to revising our plan and implementing new possibilities."
  • GROW South Dakota addressed a number of challenges facing rural South Dakota communities. They shared that, “Getting to conversations that matter requires careful preparation in terms of finding good questions and setting good ground rules for how the conversations will take place—making sure all voices are heard, and that people are listening for understanding and not involved in a debate.”
  •  The People's Press Project engaged communities of color and disenfranchised communities to create a non-commercial, community-owned, low-powered radio station serving the Fargo-Moorhead area of North Dakota. They learned “quickly that simply inviting community members to a meeting or a training was not a type of outreach that was effective.”

Like many foundations, we decline far more applications than what we fund, and our limited funding can only help communities tackle so many problems. Our learning logs are one way to try and squeeze out more impact from those direct investments. By reading grantee learning logs, hopefully more people will be inspired to effectively solve problems in their communities.

We’re not planning to get rid of the Lektrievers anytime soon – they’re pretty retro cool and efficient. They contain important historical records and are incredibly useful for other kinds of record keeping, beyond grantee documentation. Plus, the floor hasn’t fallen in yet. But, as Bush Foundation Communications Director Dominick Washington put it, now we’re unleashing the knowledge, “getting it out of those cabinets, and to people who can use it.”

--Mandy Ellerton and Molly Matheson Gruen

What Will You #OpenForGood?
July 13, 2017

Janet Camarena is director of transparency initiatives at Foundation Center.  This post is part of the Glasspockets’ #OpenForGood series in partnership with the Fund for Shared Insight. The series explores new tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.

Janet Camarena Photo

This week, Foundation Center is launching our new #OpenForGood campaign, designed to encourage better knowledge sharing practices among foundations.  Three Foundation Center services—Glasspockets, IssueLab, and GrantCraft are leveraging their platforms to advance the idea that philanthropy can best live up to its promise of serving the public good by openly and consistently sharing what it’s learning from its work.  Glasspockets is featuring advice and insights from “knowledge sharing champions” in philanthropy on an ongoing #OpenForGood blog series; IssueLab has launched a special Results platform allowing users to learn from a collective knowledge base of foundation evaluations; and a forthcoming GrantCraft Guide on open knowledge practices is in development.

Although this campaign is focused on helping and inspiring foundations to use new and emerging technologies to better collectively learn, it is also in some ways rooted in the history that is Foundation Center’s origin story.

OFG-twitter

A Short History

Sixty years ago, Foundation Center was established to provide transparency for a field in jeopardy of losing its philanthropic freedom due to McCarthy Era accusations that gained traction in the absence of any openness whatsoever about foundation priorities, activities, or processes.  Not one, but two congressional commissions were formed to investigate foundations committing alleged “un-American activities.”  As a result of these congressional inquiries, which spanned several years during the 1950s, Foundation Center was established to provide transparency in a field that had nearly lost everything due to its opacity. 

“The solution and call to action here is actually a simple one – if you learn something, share something.”

I know our Transparency Talk audience is most likely familiar with this story since the Glasspockets name stems from this history when Carnegie Corporation Chair Russell Leffingwell said, “The foundation should have glass pockets…” during his congressional testimony, describing a vision for a field that would be so open as to allow anyone to have a look inside the workings and activities of philanthropy.  But it seems important to repeat that story now in the context of new technologies that can facilitate greater openness.

Working Collectively Smarter

Now that we live in a time when most of us walk around with literal glass in our pockets, and use these devices to connect us to the outside world, it is surprising that only 10% of foundations have a website, which means 90% of the field is missing discovery from the outside world.  But having websites would really just bring foundations into the latter days of the 20th century--#OpenForGood aims to bring them into the present day by encouraging foundations to openly share their knowledge in the name of working collectively smarter.

What if you could know what others know, rather than constantly replicating experiments and pilots that have already been tried and tested elsewhere?  Sadly, the common practice of foundations keeping knowledge in large file cabinets or hard drives only a few can access means that there are no such shortcuts. The solution and call to action here is actually a simple one—if you learn something, share something

In foundations, learning typically takes the form of evaluation and monitoring, so we are specifically asking foundations to upload all of your published reports from 2015 and 2016 to the new IssueLab: Results platform, so that anyone can build on the lessons you’ve learned, whether inside or outside of your networks. Foundations that upload their published evaluations will receive an #OpenForGood badge to demonstrate their commitment to creating a community of shared learning.

Calls to Action

But #OpenForGood foundations don’t just share evaluations, they also:

  • Open themselves to ideas and lessons learned by others by searching shared repositories, like those at IssueLab as part of their own research process;
  • They use Glasspockets to compare their foundation's transparency practices to their peers, add their profile, and help encourage openness by sharing their experiences and experiments with transparency here on Transparency Talk;
  • They use GrantCraft to hear what their colleagues have to say, then add their voice to the conversation. If they have an insight, they share it!

Share Your Photos

“#OpenForGood foundations share their images with us so we can show the collective power of philanthropic openness, not just in words, but images. ”

And finally, #OpenForGood foundations share their images with us so we can show the collective power of philanthropic openness, not just in words, but images.  We would like to evolve the #OpenForGood campaign over time to become a powerful and meaningful way for foundations to open up your work and impact a broader audience than you could reach on your own. Any campaign about openness and transparency should, after all, use real images rather than staged or stock photography. 

So, we invite you to share any high resolution photographs that feature the various dimensions of your foundation's work.  Ideally, we would like to capture images of the good you are doing out in the world, outside of the four walls of your foundation, and of course, we would give appropriate credit to participating foundations and your photographers.  The kinds of images we are seeking include people collaborating in teams, open landscapes, and images that convey the story of your work and who benefits. Let us know if you have images to share that may now benefit from this extended reach and openness framing by contacting openforgood@foundationcenter.org.

What will you #OpenForGood?

--Janet Camarena

GrantAdvisor: A TripAdvisor for Funder Feedback
July 6, 2017

Michelle Greanias is executive director of PEAK Grantmaking. Follow her on Twitter @mgreanias. This post also appears in PEAK Grantmaking’s blog.

Michelle GreaniasFor funders, hearing honest input from grantseekers about what they think about a foundation’s practices and getting insights from their experiences working as a grantee partner is a critical component of effective grantmaking. Up until now, funders have needed to initiate the request for feedback via surveys, conversations, and third-party evaluators.  Now, a collaboration of funders, nonprofits, and others interested in improving philanthropy are exploring a new approach—GrantAdvisor, which recently launched in California and Minnesota with a goal of eventually reaching the entire country.

GrantAdvisor is like TripAdvisor—it’s a website that allows individuals (in this case, grant applicants, grantees, and others) to share their first-hand experiences with funding organizations, and for funders to have the opportunity to respond publicly.  The idea is that just as a traveler would check TripAdvisor when planning a trip, a nonprofit would check GrantAdvisor before applying to a funder. And, just as a hotel monitors TripAdvisor to see what your customers like best and least about them, funders can see how grantees and colleagues are experiencing working with them.

“Listening to unfettered feedback from grantees can help funders build more efficient processes and more effective partnerships, which ultimately increases impact.”

It works by collecting anonymous feedback from grantseekers and grantees. When five reviews have been submitted, the data will be shared publicly. A funder profile needs at least five reviews before it becomes public. The unpublished results are sent to the funder providing an opportunity for the funder to respond. After the first five reviews are published, subsequent reviews will be posted, and the funder can respond at any time. Funders are encouraged to register with GrantAdvisor to receive automatic notices when reviews are posted about their organizations and post responses when new reviews are submitted.

As a grants manager, this concept was a little scary to me at first—what if the feedback isn’t all positive?  How would it affect an organization’s reputation?  But the reality is that an organization’s reputation is already affected if grantseekers are having poor experiences with a funder. I want to know, and I believe most grants managers would agree, about any issues and be able to address them.  Especially since the alternative is allowing problems to build and multiply as bad practice impacts more and more grantees.

I also considered this transparent move through another critical lens—aligning values with practices.  In PEAK Grantmaking’s recent research, the top three common values held by grantmakers were collaboration, respect, and integrity.  Being open to feedback, even difficult feedback, is a concrete way to show that grantmakers are “walking the talk” by bringing those values to life through our practices.

Jessamyn Shams-Lau, executive director of Peery Foundation, and Maya Winkelstein, executive director of the Open Road Alliance, both support this work and see four reasons that GrantAdvisor.org is useful to funders:

  1. Feedback: Listening to unfettered feedback from grantees can help funders build more efficient processes and more effective partnerships, which ultimately increases impact.
  2. Benchmarking: With a common set of questions for every foundation, funders can benchmark the effectiveness of their grantmaking practices from the perspective of the grantee experience.
  3. Honest and Accurate Data. When foundations directly solicit feedback (even anonymously), respondents give different answers. Since GrantAdvisor.org collects reviews with or without funder prompting, this unsolicited feedback is the most honest feedback and honest reviews mean accurate data.
  4. Saving Time. Over time, the hope is that the sharing of information via GrantAdvisor.org will help potential grantees better self-select which foundations to approach and which are not well aligned. This will result in a higher-quality pipeline for foundations, which saves everyone time and gets funders closer to impact faster.

Given the promise and potential of this new feedback mechanism to strengthen grantmaking practice, I am honored to serve on the GrantAdvisor national advisory committee. I will share more information about this effort as it progresses and look forward to hearing from the profession about this tool, particularly those in California and Minnesota, where GrantAdvisor will be initially active.

--Michelle Greanias

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About Transparency Talk

  • Transparency Talk, the Glasspockets blog, is a platform for candid and constructive conversation about foundation transparency and accountability. In this space, Foundation Center highlights strategies, findings, and best practices on the web and in foundations–illuminating the importance of having "glass pockets."

    The views expressed in this blog do not necessarily reflect the views of the Foundation Center.

    Questions and comments may be
    directed to:

    Janet Camarena
    Director, Transparency Initiatives
    Foundation Center

    If you are interested in being a
    guest contributor, contact:
    glasspockets@foundationcenter.org

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