Transparency Talk

Category: "Websites" (21 posts)

Meet Our #OpenForGood Award Winner: An Interview with Veronica Olazabal, Director of Measurement, Evaluation and Organizational Performance, The Rockefeller Foundation
July 10, 2019

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Veronica Olazabal

This post is part of the Glasspockets’ #OpenforGood series done in partnership with the Fund for Shared Insight. The series explores new tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood. View more posts in the series.

The Rockefeller Foundation advances new frontiers of science, data, policy, and innovation to solve global challenges related to health, food, power, and economic mobility. In this interview, Veronica Olazabal shares insights with GlassPockets' Janet Camarena about how the foundation’s practices support learning and open knowledge.

GlassPockets: Congratulations on being one of our inaugural recipients of the #OpenForGood award! The award was designed to recognize those foundations that are working to advance the field by sharing what they are learning. Can you please share why you have prioritized knowledge sharing at the Rockefeller Foundation and how this practice has helped you to advance your work? Or put another way, what is the good that has come about as a result?

Veronica Olazabal: We are excited to be an inaugural recipient of the #OpenForGood award! As you may be aware, since its founding more than 100 years ago, The Rockefeller Foundation's mission has been “ to promote the well-being of humanity throughout the world.” To this end, the Foundation seeks to catalyze and scale transformative innovation across sectors and geographies, and take risks where others cannot, or will not.

While often working in new and innovative spaces, the Foundation has always recognized that the full impact of its programs and investments can only be realized if it measures - and shares - what it is learning. Knowledge and evidence sharing have been core to the organization's DNA dating back to its founder John D. Rockefeller Sr., who espoused the virtues of learning from and with others—positing that this was the key to "enlarging the boundaries of human knowledge." You can imagine how this, in turn, resulted in transformational breakthroughs such as the Green Revolution, the eradication of Yellow Fever and the formalization of Impact Investing.

The-rockefeller-foundationGP: Your title has the word “evaluation” in its name and increasingly we are seeing foundations move toward this staffing structure of having staff dedicated to evaluation and learning. For those foundations that are considering adding such a unit to their teams, what advice do you have about the structures needed to create a culture of learning across the organization and avoid the creation of one more silo? 

VO: Learning is a team sport and to that end, an evaluation and learning team should be centrally positioned and accessible to all teams across a foundation. At the Rockefeller Foundation, the Measurement and Evaluation team engages with both the programmatic and the impact investing teams. We see our role as enablers of good practices around impact management and programmatic learning -- often working with teams in early stage design support, through start-up, implementation and exit. We also work collaboratively with others at the Foundation such as our grants-management and data teams to ensure the “right” M&E data is being captured throughout our grantee’s lifecycle.

Yet, I will be the first to say that building a culture of learning by continuously reaching “over the fence” is a lot of work and might be challenging for a small team, which is the reality for most foundations. Benchmarking data produced by the Center for Evaluation Innovation (CEI) and the Center for Effective Philanthropy (CEP) lands most M&E teams at foundations at around 1.5. So, capacity for culture change is clearly a challenge. My suggestion here is to source evaluation and learning talent that balances the hard technical chops with the softer people skills. I believe you truly need both and if an organization optimizes for one over the other, might experience a series of false starts. A good place to start in sourcing evaluation talent is the American Evaluation Association (AEA).

GP: As you heard during the award presentation, one of the reasons the Rockefeller Foundation was selected to receive this award is because of your commitment to sharing the results of any evaluation you commission, before you even know the outcome. This pledge seems designed to not let negative findings affect your decision about whether or not to share what your learned. We often hear that foundation boards and leaders are worried about reputational issues with such sharing. What would you say to those leaders about how opening up these pain points and lessons has affected Rockefeller’s reputation in the field, and why it’s worth it?

VO: In 2017, The Rockefeller Foundation was pleased to be the first to make all of its evaluations available to IssueLab as part of #OpenForGood. But to the Foundation, being open goes well beyond passively making information available to those seeking it. Being truly open necessarily involves the proactive sharing of lessons so that others can be aware of and leverage from the things that we are learning. To that end, we regularly author blogs, disseminate evaluation reports and M&E learnings via digital channels, and – perhaps most importantly – share back evaluation results with our grantees and partners – so that evaluation is more than a one-way extractive exercise.

"Being truly open necessarily involves the proactive sharing of lessons so that others can be aware of and leverage from the things that we are learning."

Taking sharing one step further, earlier this year, The Rockefeller Foundation adopted a new Data Asset Policy aimed at making the data that we collect as part of our grantmaking freely available to others who could use it to effect more good in the world. The policy is grounded on two core principles: 1) that the data we fund has incredible value for public good and that these assets can serve as fuel for better decision-making; and 2) we commit ourselves to being responsible stewards of these data, which means prioritizing privacy and protection, especially of those individuals and communities we seek to serve. Moving forward, this opens up the ability to amplify our learning even further and in even more innovative ways.

GP: A concern we often hear is that a funder creating a culture of learning leads to an increased burden on grantees who are then asked for robust evaluations and outcomes measures that no one is willing to pay for. Does Rockefeller include funding for the evaluations and reporting or other technical assistance to mitigate the burden on grantees?

VO: Having had the experience of being both a funder and a grantee, I know this is a real barrier to enabling robust learning cultures and evidence-informed decision-making. For this reason, at The Rockefeller Foundation we approach resourcing in a few different ways:

  • First, through embedding resources for evaluation and learning into individual grantee budgets and agreements from the start. This type of funding enables grantees to generate the type of data they need for their own decision-making, learning and reporting.
  • We also often work in a consortia model where we commission an evaluation and learning grantee separately to synthesize learnings across groups of grantees and provide technical assistance as needed. This approach helps decrease the reporting burden for “implementation” types of grantees as it generates what is it the Foundation would like to learn (which could differ from what the grantees and their clients find useful). Here is an example from our Digital Jobs Africa portfolio generated through this evaluation and learning model.
  • Finally, we have also at times, and upon request, seconded our own M&E staff to grantees and partners to help build their M&E muscle and enable them to measure their own impact. While this is rare, we are seeing this request more and more and hence why we value both technical expertise and relationship management skills.

GP: Learning is a two-way street and foundations are both producers and consumers of knowledge. Let’s close this interview with hearing about a noteworthy piece of knowledge you recently learned thanks to another foundation or organization sharing it, and how it helped inform your own work.

VO: There are many opportunities to learn from others. In my current role, I am in continuous engagement with colleagues in similar roles at other philanthropies and regularly meet before or after convenings organized by CEP, GEO and AEA. In addition, as part of my work on the Fund for Shared Insight which is a funding collaborative working to make listening to end-users the norm, my philanthropy colleagues and I often exchange on where we all are in our personal and institutional learning journeys.

Finally, as part of a W.K. Kellogg Foundation-funded Lab for Learning, The Rockefeller Foundation was most recently among a cohort of 15 foundations that took part in a year-long series of convenings to address systemic barriers to learning. Participation here required us to experiment with ideas for supporting learning in our own settings and then sharing our experiences with the group. Through this engagement, we learned about how others were building learning habits in their foundations (written about in Julia Coffman’s post here). More specifically, the measurement and evaluation team was able to introduce Making Thinking Visible and Asking Powerful Questions in our early stage support to program teams to push thinking about assumptions and concrete dimensions of the work. This engagement then helped to structure the foundations of a learning agenda (e.g. theory of change-like tool with clear outcomes, hypotheses, assumptions and evidence) that would be used to anchor adaptive management and continuous improvement once the program strategy rolled out.

--Veronica Olazabal & Janet Camarena

Designing for Impact: Using a Web Redesign to Improve Transparency, Equity, and Inclusion
April 11, 2019

This post is part of our "Road to 100 & Beyond" series, in which we are featuring the foundations that have helped GlassPockets reach the milestone of 100 published profiles by publicly participating in the "Who Has GlassPockets?" self-assessment. This blog series highlights reflections on why transparency is important, how openness evolves inside foundations, helpful examples, and lessons learned.

Na Eng
Na Eng

Na Eng is the communications director at the McKnight Foundation, a private family foundation based in Minneapolis.

The McKnight Foundation is proud to be among the early group of foundations that joined the GlassPockets movement and has benefited from its tools and resources. As GlassPockets crosses the threshold of 100 foundation transparency profiles on its website, I wanted to share a personal reflection on how McKnight approaches transparency on our website, and how GlassPockets has been part of that journey.

When I decided on a redesign of our website about a year ago, I knew that there was a great body of knowledge we could tap into by reviewing GlassPockets tools and content, so I scheduled a call with Janet Camarena, who leads the website and initiative to encourage greater foundation transparency. In this new version of our web presence, I wanted to design for transparency from the start. GlassPockets didn´t disappoint, and Janet offered a helpful perspective from her years of observing the paths and barriers faced by our peers on the road to transparency.

While the word transparency can sometimes feel like a clinical term, Janet explained that transparency and openness can humanize institutions through the power of storytelling, and we all know foundations have powerful stories about the impact of their grantees. When I asked her about the common tendency of foundations to embrace a stance of humility, she nodded. She said she often hears that humility can stand in the way of embracing a “GlassPockets approach,” preventing us from seeing storytelling as an act of public service, rather than as self-serving content.

This conversation reaffirmed for me one of the core benefits of foundation transparency: when the public knows more about what foundations fund and how they approach their work, trust is built, advancing the entire field of philanthropy, the nonprofits we support, and our collective impact.

GlassPockets Road to 100

How McKnight Advances Transparency with its Website

A key purpose for our foundation website is pragmatic and impactful transparency. With our web developer, Visceral, we tried to make our site as fun to peruse and simple to navigate as possible, and we packed it with information to help people conduct practical business. For example, we now include all the details on how to seek funding, how to reserve a meeting space, and even the investments we make in our impact investing portfolio. We also have a robust, easy-to-search grants database, which makes us a rarity among national funders. According to the GlassPockets’ Transparency Challenge, only about one of every 100 foundations shares current grants data online. Lists of grants, combined with compelling images and vignettes throughout the site, help others to better understand our organization’s mission.

In addition, I’ve come to realize that providing more information does not necessarily achieve greater transparency. It’s as essential to offer an updated, accurate representation of work—and that means clearing the clutter. (Consider the KonMari method of thanking what no longer has value, and then letting go.) External websites should not be used as an internal digital archiving system. We’ve learned that dated content often caused confusion about our current purpose and identity. However, for scholarly use, we do archive older reports with IssueLab, which has an impressive open knowledge-sharing system.

Digital Accessibility & Linguistic Inclusion

Transparency also requires understanding the needs of diverse audiences and making digital inclusion a priority. When we set out for our site to be more user-friendly for people who are hard of hearing or blind, we commissioned an accessibility audit. And rather than rely on web-based scanners, we asked people who had the relevant disabilities to evaluate its accessibility level. Among the changes, we added closed captioning to all our videos, at little cost. We’ve since expanded closed captioning to more than a dozen languages, all spoken in our home state of Minnesota, including Hmong, Laotian, Somali, Oromo, Arabic, Chinese, Spanish, and others.

A website can leave people behind or it can inspire more people to advance the mission.

Our efforts toward digital inclusion, which enable transparency for people with different physical and linguistic abilities, are ongoing. We still have much to learn. We´re now learning more about the technical needs of people in low-bandwidth zones in the developing world, rural communities, and even in pockets of metro areas. When most digital communications are designed for able-bodied English language speakers who have access to high-speed internet, significant population groups are cut off from the ideas and opportunities we offer, and we’re deprived of the chance to connect with people who have so much to contribute to advancing our mission.

Our society often thinks of discrimination in terms of individual actions, giving scant attention to systemic barriers. These are insidious obstacles created and maintained, often unintentionally, even by people of goodwill—simply because they’re not aware of the impact of these barriers on those who are not just like them.

The website of an organization that has the power to distribute resources, bestow awards, and select new staff and partners can be an instrument for perpetuating or disrupting inequity. And when a foundation has important ideas to spread—in our case, ideas about advancing a just, creative, and abundant future where people and planet thrive— a website can leave people behind... or it can inspire more people to advance the mission.

Thankfully, we have movements like GlassPockets urging us all to move toward more pragmatic, inclusive, and impactful transparency.

--Na Eng

GlassPockets Announces New Transparency Levels: Leveling Up Your Practices
March 28, 2019

Janet Camarena is director of transparency initiatives at Candid.

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Janet Camarena

It's an exciting moment for us here at GlassPockets, and for the field of philanthropy, as we’ve just reached the milestone of 100 foundations committing to work more transparently by participating and publicly sharing their “Who Has GlassPockets?” transparency self-assessment profiles on our website. Yesterday, the Walton Family Foundation (WFF) officially became our 100th participant. What you are seeing today is the result of a diligent process that started last summer, as WFF continually worked to improve the openness of its website. With clear pathways to connect directly with staff members, a knowledge center containing lessons learned as well as packaged “flashcards” containing easily shareable bits of information, and a new searchable grants database spanning its 31-year history, WFF is not starting small when it comes to openness. Transparency can be tricky territory for family foundation donors who may be more accustomed to privacy and anonymity when it comes to their giving, so it’s particularly exciting for us to reach the milestone of 100 published profiles thanks to a family foundation enthusiastically embracing a more transparent approach.

When we started with a handful of foundations and fewer than two dozen transparency indicators, it was more experiment than movement. Now that we’ve aggregated data on transparency trends among 100 participating foundations, it’s a good opportunity to pause and reflect on what we are learning from this data that could inform the way forward to a more transparent future for philanthropy.

Transparency Indicators Evolve

GlassPockets Road to 100

Earlier this year I observed that a promising trend we are seeing in the field is that more foundations are developing sections of their websites devoted to explaining how they work, what values they hold dear, and in some cases, how these values inform their work and operations. Among the 100 foundations that have taken and publicly shared their transparency assessments, 42 percent are now using their websites as a means to communicate values or policies that demonstrate an intentional commitment to transparency. As a result we recently added transparency values/policies as a formal indicator to our GlassPockets assessment. But once you have developed such a values or policy statement, how does a foundation live up to it?

That’s where we hope our “Who Has GlassPockets?” assessment will continue to help foundations create a roadmap to transparency. The assessment is not static and has evolved with the field. When we started in 2010, there were 23 transparency indicators based on an inventory of thousands of foundation websites. As we continue to observe website transparency trends, the assessment has now grown to 27 indicators. Aside from the newest indicator for transparency values/policies, based on the kinds of information that foundations are now starting to share, some other new indicators we added since inception are strategic plans, open licensing policies, and use of the Sustainable Development Goals framework(SDGs). And we expect that as the field continues to evolve, this list of indicators will grow as well.

As the list has grown longer, foundations frequently ask us which indicators are the right ones to start with. Some also tell us that they want to participate, but not until they have at least half or even three-quarters of the indicators on the list. Though we applaud striving to be more transparent, the intent of GlassPockets was never that it be considered a “one-size-fits-all” approach, or that we expected that a majority of the indicators be in place to participate. Rather, that the GlassPockets exercise would serve to surface it as a priority, help the foundation evolve its transparency over time, and ideally would be a process the institution revisits on a regular basis, updating the GlassPockets profile with more and more indicators as transparency improves.

New Transparency Levels and Badges

So to help foundations better understand how to get started and how to grow transparency practices over time, we analyzed the data we have been collecting, and some patterns about how transparency evolves in philanthropy are now becoming clearer. We also conducted advisor interviews with a number of GlassPockets participants to better understand what would be most motivational and helpful in this regard. After reviewing everything we’ve learned so far, we have identified three levels through which foundations pass as they chart their course to greater transparency – these represent core, advanced, and champion-level transparency practices that you can view on this chart.

Explore how the Transparency Indicators relate to each level

Core-level transparency practices represent data most commonly shared by participating foundations and are the best place for new participants to begin. Advanced-level transparency practices open up the way you work to the world and represent information shared by about 50 to 70 percent of participating foundations. Champion-level transparency practices, in place at fewer than half of participating foundations, represent information-sharing that is pushing existing boundaries of foundation transparency.

These new levels represent an optional guide that can be helpful to follow but it is not intended to be viewed as a formal set of requirements. As has always been the case, any foundation at any stage of its transparency journey is welcome to participate and chart its own course. However, to motivate participation and progress, GlassPockets will begin awarding Transparency Badges based on the transparency level attained. These badges will appear on the GlassPockets profile, and will also be made available for use on the foundation’s website. Since it is not a one-size-fits-all, all participating foundations will automatically receive the Core GlassPockets transparency badge, and those who attain Advanced (10-18 indicators) or Champion level (19 or more indicators) will receive a badge denoting the appropriate designation.

Learn About the Transparency Badges

On the Level

Based on the new levels described above, GlassPockets will soon be adding the new Transparency Badges to each profile. So, if it’s been awhile since you reviewed your “Who Has GlassPockets?” profile, or if you’re looking for motivation to improve your transparency, now’s the time to review your existing profile, or submit a new one to see how your foundation stacks up. For existing GlassPockets participants, May 28th is the deadline to review your profile and get any updates or changes in to us before we start making the transparency levels and badges visible on the GlassPockets website the week of June 3rd. To update your profile, you can fill out any new links or corrections on this submission form, or simply email me your changes. As always, new profiles can be added at any time and you can learn more about that process here.

And last, but certainly not least, big thanks and cheers to our existing GlassPockets participants for helping us reach this milestone, and a big welcome to those who will help us reach the next one!

-- Janet Camarena

How Family Foundations Are Opening Up: Part II
January 31, 2019

Elaine Gast Fawcett of PhilanthropyCommunications.com is a philanthropy writer and communications strategist who has managed multi-million dollar grant programs for foundations, is a certified multigenerational family trainer with 21/64, and a Contributing Editor to the National Center for Family Philanthropy (NCFP). This post is the second of a two-part look at some of the key findings about transparency in family foundations from a new NCFP report.

Elaine Gast Fawcett
Elaine Gast Fawcett

Last week I started by identifying some of the key ways in which family foundations are working more transparently than in the past. Strengthening relationships was core to the two practices I identified: being accessible to grant applicants and learning from listening to the community. Here are a few more helpful examples and practices from the National Center for Family Philanthropy’s new guide Transparency in Family Philanthropy: Opening to the Possibilities.

Transparency is…Credibility to Bring Voice to Issues

When Stefan Lanfer came to the Barr Foundation in 2008, it was just over a decade old, and did all of its grantmaking anonymously. “In 2009, Barr’s trustees decided it was time to be more open and transparent about the foundation’s work,” he says.

What drove the decision? “Mission. The board saw the potential to bring more value beyond its grant dollars alone—to elevate the voices and work of our partners, and also to use our own voice to contribute to public debates about the issues we focus on.”

The shift to greater transparency took time. One of the foundation’s core values is humility. For its many years as an anonymous funder, the prevailing view was that “attention ought to be on the community leaders and issues at hand, not us,” says Lanfer, who was tasked with leading the foundation’s communications efforts. “We weren’t interested merely in increasing visibility for Barr. We wanted to know how to use communications to further our mission.”

“We realized there are times when the Barr Foundation lending its voice can be significant to issues affecting our city and region,” he says. “It can spark, frame, and help shift important conversations.”

For example, like many cities, Boston has experienced a huge real estate boom along its waterfront, says Lanfer. “Over the last 10 years, development along Boston’s waterfront has exploded. Meanwhile media coverage and public debate has principally focused on the merits or concerns about individual projects—and not on growing concerns that Boston’s waterfront could end up being walled off from public use. In this context, Barr’s president, Jim Canales, wrote an Op Ed that ran in the Boston Globe, calling for a new conversation, and a different approach. He called for greater ambition and vision to create a waterfront that all can access and enjoy for generations.”

That one Op-Ed precipitated a significant increase in media coverage of the topic. At the same time, Barr launched a new special initiative focused on the waterfront, which has since awarded over $11 million. Yet, it was a willingness to add its voice to the conversation, says Lanfer, that had that first, important amplifying effect. “It drew more attention to the cause and created a momentum that wasn’t there before, and has only continued to build.”

Transparency is…Sharing Mistakes in the Spirit of Learning

“When we started thinking about transparency, it was when we were looking at ways to help communities develop and how they could become more resilient, flexible, and intuitive in their own ways,” says Richard Russell, board member of The Russell Family Foundation (TRFF). “We looked at what was making a difference in the waters of Puget Sound. What we learned was that more than 50 percent of the pollution of Puget Sound comes from the communities surrounding it, and that those communities have a lack of consciousness that they live next to this incredible fjord and are dumping everything in there.”

“We asked ourselves: what is our theory of change? What will make a difference down the road?” says Russell. “We saw an opportunity to build trust and convene community. The more we can be open with each other, the better the quality of our connection.”

One of the ways to be open is to share mistakes, he says. “In our culture, mistakes are taboo. Yet revealing mistakes can be a source of strength,” he says. “We all think we have to protect ourselves. Yet a lot of our nervousness or fears around that are misguided.”

“My parents (George and Jane Russell, founders of TRFF) believed that you can advance progress so much faster if you got the right people in the room and got out of their way. If you try to keep people out of the room or hide mistakes that people are inevitably going to make, it injects more tension into relationships,” says Russell.

In the spirit of its founders, TRFF posts its mistakes. In fact, for years, one of the most it ever posted was on a failed program related investment that it had made to a nonprofit. “The video featured interviews with the executive director of the nonprofit, interviews with me from TRFF, what we had learned, and how we the foundation processed these lessons learned across the silos,” says CEO Richard Woo.

“People don’t learn from each other if they aren’t open,” says Russell. “One of the most valuable things we’ve been able to do as a community leader is to convene people on issues that they aren’t talking about—to get people to let their hair down and talk openly. We all need to be a learning organization.”

Transparency is…Opening Up Online

A website is a minimal transparency tool, says Patrick Troska. “At a minimum, people should be able to find you and get in touch with you, not have their question go into some black hole. We do exist in the public trust and are supposed to be responding to the public—and if we’re not doing that, what are we doing?”

“I hope these stories will inspire family foundations to look at their own transparency practices, and how family foundations—and the communities they serve—can benefit from increased openness.”

Recently, the Jay and Rose Phillips Family Foundation of Minnesota revamped its website to be more community focused. There are now photos from the community, blog posts written by foundation staff and other guest writers, staff contact information, and funding guidelines. The foundation is even considering an interactive map showing where they fund.

The Perrin Foundation in New Haven, Connecticut also recently redeveloped its website. “When we started the process, we found we weren’t as transparent online as we thought we were,” says president Laura McCargar. “On our previous site, we had listed our board chair, but no other board members. We talked about grantmaking areas, but didn’t talk about how we encourage folks to build relationships. We listed our grant partners, but no financials.”

While it’s been a somewhat challenging process to redevelop the website, the “opportunity to discuss together how we publicly represent ourselves has been invaluable.” She says one of the discussion points was about how board members individually wish to be represented on the site. “Some felt photos might make it too much about the family, and others felt it would keep us too much behind a veil if we didn’t put photos up. These are important conversations to have.”

Ultimately, consistent with the GlassPockets transparency self-assessment, it’s up to a family foundation board, perhaps with staff, to decide on the right level of transparency for them, and why. I hope these stories will inspire family foundations to look at their own transparency practices, and how family foundations—and the communities they serve—can benefit from increased openness.

Want more? Download the National Center for Family Philanthropy’s new guide, Transparency in Family Philanthropy: Opening to the Possibilities, which encourages donors, boards, and staff of family foundations (and other giving vehicles) to purposefully consider their choices regarding transparency in grantmaking, governance, and operations. This guide includes a list of questions family foundations can ask themselves as a board to think deeply and develop a transparency strategy.

--Elaine Gast Fawcett

Increasing Attention to Transparency: The MacArthur Foundation Is #OpenForGood
April 17, 2018

Chantell Johnson is managing director of evaluation at the John D. and Catherine T. MacArthur Foundation. This post is part of the Glasspockets’ #OpenForGood series in partnership with the Fund for Shared Insight. The series explores new tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.

Chantell Johnson photoAt MacArthur, the desire to be transparent is not new. We believe philanthropy has a responsibility to be explicit about its values, choices, and decisions with regard to its use of resources. Toward that end, we have long had an information sharing policy that guides what and when we share information about the work of the Foundation or our grantees. Over time, we have continued to challenge ourselves to do better and to share more. The latest refinement of our approach to transparency is an effort toward increasingly sharing more knowledge about what we are learning. We expect to continue to push ourselves in this regard, and participating in Foundation Center’s Glasspockets  and #OpenForGood movements are just a couple of examples of how this has manifested.

In recent years, we have made a more concerted effort to revisit and strengthen our information sharing policy by:

  • Expanding our thinking about what we can and should be transparent about (e.g., our principles of transparency guided our public communications around our 100&Change competition, which included an ongoing blog);
  • Making our guidance more contemporary by moving beyond statements about information sharing to publishing more and different kinds of information (e.g., Grantee Perception Reports and evaluation findings);
  • Making our practices related to transparency more explicit; and
  • Ensuring that our evaluation work is front and center in our efforts related to transparency.

Among the steps we have taken to increase our transparency are the following:

Sharing more information about our strategy development process.
The Foundation's website has a page dedicated to How We Work, which provides detailed information about our approach to strategy development. We share an inside look into the lifecycle of our programmatic efforts, beginning with conceptualizing a grantmaking strategy through the implementation and ending phases, under an approach we refer to as Design/Build. Design/Build recognizes that social problems and conditions are not static, and thus our response to these problems needs to be iterative and evolve with the context to be most impactful. Moreover, we aim to be transparent as we design and build strategies over time. 

“We have continued to challenge ourselves to do better and to share more.”

Using evaluation to document what we are measuring and learning about our work.
Core to Design/Build is evaluation. Evaluation has become an increasingly important priority among our program staff. It serves as a tool to document what we are doing, how well we are doing it, how work is progressing, what is being achieved, and who benefits. We value evaluation not only for the critical information it provides to our Board, leadership, and program teams, but for the insights it can provide for grantees, partners, and beneficiaries in the fields in which we aim to make a difference. Moreover, it provides the critical content that we believe is at the heart of many philanthropic efforts related to transparency.

Expanding the delivery mechanisms for sharing our work.
While our final evaluation reports have generally been made public on our website, we aim to make more of our evaluation activities and products available (e.g., landscape reviews and baseline and interim reports). Further, in an effort to make our evaluation work more accessible, we are among the first foundations to make all of our evaluation reports publicly available as part of Foundation Center's #OpenForGood campaign.

Further evidence of the Foundation's commitment to increased transparency includes continuing to improve our “Glass Pockets” by sharing:

  • Our searchable database of grants, including award amount, program, year, and purpose;
  • Funding statistics including total grants, impact investments, final budgeted amounts by program, and administrative expenses (all updated annually);
  • Perspectives of our program directors and staff;
  • Links to grantee products including grant-supported research studies consistent with the Foundation's intellectual property policies;
  • Stories highlighting the work and impact of our grantees and recipients of impact investments; and
  • Center for Effective Philanthropy Grantee Perception report results

Going forward, we will look for additional ways to be transparent. And, we will challenge ourselves to make findings and learnings more accessible even more quickly.

--Chantell Johnson 

Upcoming Webinar - Going Public: Overcoming the Foundation Transparency Challenge
February 7, 2018

Learn how greater transparency practices can improve foundation effectiveness. Foundation Center is teaming up with United Philanthropy Forum to offer a webinar on February 22nd that will share strategies and tools for creating greater openness at your foundation.

Foundation Center’s Janet Camarena, Director of Transparency Initiatives, will explain how greater transparency sets the stage for more effective foundation practices and grantmaking. She will highlight powerful and free tools that grantmakers can use to assess and improve transparency practices. Attendees will also explore how to design a foundation website with transparency and openness in mind. Learn from helpful peer examples that illuminate best practices on the road to greater transparency and accountability in philanthropy.

Don't miss out on this helpful webinar! February 22, 2-3pm EST

Register Now

The Rockefeller Brothers Fund is #OpenForGood
January 31, 2018

Hope Lyons is the director of program management at the Rockefeller Brothers Fund, and Ari Klickstein is the communications associate/digital specialist at RBF. This post is part of the Glasspockets’ #OpenForGood series in partnership with the Fund for Shared Insight. The series explores new tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.

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Hope Lyons
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Ari Klickstein

As a private foundation, the Rockefeller Brothers Fund advances a just, peaceful, and sustainable world through grantmaking and related activities. We believe that discerning and communicating the impact of our grantmaking and other programmatic contributions is essential to fulfilling the Fund’s mission, as is a commitment to stewardship, transparency, and accountability. Philanthropy exists to serve the public good. By opening up what we are learning, we believe that we are honoring the public’s trust in our activities as a private foundation.

As part of our commitment to serving the public good, we are proud to be among the first foundations to join the new #OpenForGood campaign by sharing published reports on our grantmaking through Foundation Center’s open repository, IssueLab, and its new special collection of evaluations Find Results, and continue to make them available on our own website. These reports and impact assessments are materials authored by third party assessment teams, and sometimes by our own program leadership, in addition to the published research papers and studies by grantees already on IssueLab.

We feel strongly that we have a responsibility to our grantees, trustees, partners, and the wider public to periodically evaluate our grantmaking, to use the findings to inform our strategy and practice, and to be transparent about what we are learning. In terms of our sector, this knowledge can go a long way in advancing fields of practice by identifying effective approaches. The Fund has a long history of sharing our findings with the public, stretching as far back as 1961, when the results of the Fund’s Special Studies Project were published as the bestselling volume Prospect for America. The book featured expert analysis on key issues of the era including international relations, economic and societal challenges, and democratic practices, topics which remain central to our grantmaking work.

We view our grantmaking as an investment in the public good, and place a great deal of importance on accountability. Through surveys conducted by the Center for Effective Philanthropy in 2016, our grantees and prospective grantees told us that they wanted to hear more about what we have learned, as well as what the Fund has tried but was recognized as less successful in its past grantmaking. Regular assessments by CEP and third-party issue-area experts help keep us accountable and identify blind-spots in our strategies. While our evaluations have long been posted online, and we have reorganized our website to make the materials easier to find, we have also made a commitment to have additional reflections on what we’re learning going forward and to more proactively share these reports. We are grateful to Foundation Center for creating and maintaining IssueLab as a sharing platform and learning environment hub for the public, practitioners, and peers alike to locate resources and benefit from the research that the philanthropic sector undertakes.

--Hope Lyons and Ari Klickstein

Open Access to Foundation Knowledge
October 25, 2017

This post is part of the Glasspockets #OpenForGood series in partnership with the Fund for Shared Insight. This post also appears in Medium. The series explores new research and tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.

Lisa Brooks Photo
Lisa Brooks

Foundations have a lot of reasons to share knowledge. They produce knowledge themselves. They hire others to research and author works that help with internal strategy development and evaluation of internal strategies, programs, and projects. And they make grants that assist others in gaining insight into social issues — be it through original research, evaluation work, or other work aimed at creating a better understanding of issues so that we can all pursue better solutions to social problems. In almost all aspects of foundation work, knowledge is an outcome.

While openly sharing this knowledge is uneven across the social sector, we do see more and more foundations starting to explore open access to the knowledge assets they make possible. Many foundations are sharing more intentionally through their websites, external clearinghouses, and other online destinations. And more foundations are suggesting — sometimes requiring — that their grantees openly share knowledge that was produced with grant dollars.

Lacey Althouse Photo
Lacey Althouse

Some foundations are even becoming open access champions. For example, the Hewlett Foundation has authored a terrifically helpful free toolkit that provides an in-depth how-to aimed at moving foundation and grantee intellectual property licensing practices away from “all rights reserved” copyrights and toward “some rights reserved” open licenses. (Full disclosure: IssueLab is included in the toolkit as one solution for long term knowledge preservation and sharing.) (“Hewlett Foundation Open Licensing Toolkit for Staff”)

For those who are already 100% open it’s easy to forget that, when first starting out, learning about open access can be daunting. For those who are trying to open up, like most things, getting there is a series of steps. One step is understanding how licensing can work for, or against, openness. Hewlett’s toolkit is a wonderful primer for understanding this. IssueLab also offers some ways to dig into other areas of openness. Check out Share the Wealth for tips.

Hawaii

 

However it is that foundations find their way to providing open access to the knowledge they make possible, we applaud and support it! In the spirit of International Open Access Week’s theme, “Open in order to….,” here’s what a few leading foundations have to say about the topic of openness in the social sector.

James Irvine Foundation 
Find on IssueLab.

“We have a responsibility to share our knowledge. There’s been a lot of money that gets put into capturing and generating knowledge and we shouldn’t keep it to ourselves.”

-Kim Ammann Howard, Director of Impact Assessment and Learning

Hewlett Foundation
Find on IssueLab.

“Our purpose for existing is to help make the world a better place. One way we can do that is to try things, learn, and then share what we have learned. That seems obvious. What is not obvious is the opposite: not sharing. So the question shouldn’t be why share; it should be why not share.”

-Larry Kramer, President

Hawaii Community Foundation
Find on IssueLab.

“Openness and transparency is one element of holding ourselves accountable to the public — to the communities we’re either in or serving. To me, it’s a necessary part of our accountability and I don’t think it should necessarily be an option.

-Tom Kelly, Vice President of Knowledge, Evaluation and Learning

The David and Lucile Packard Foundation
Find on IssueLab.

“Why do we want to share these things? …One, because it’s great to share what we’re learning, what’s worked, what hasn’t, what impact has been made so that others can learn from the work that our grantees are doing so that they can either not reinvent the wheel, gain insights from it or learn from where we’ve gone wrong… I think it helps to build the field overall since we’re sharing what we’re learning.”

-Bernadette Sangalang, Program Officer

The Rockefeller Foundation
Find on IssueLab

“To ensure that we hold ourselves to this high bar, The Rockefeller Foundation pre-commits itself to sharing the results of its evaluations — well before the results are even known.”

-Veronica Olazabal, Shawna Hoffman, and Nadia Asgaraly
(Read more on why the Rockefeller Foundation is open for good.)

If you are a foundation ready to make open access the norm as part of your impact operations, here’s how you can become an open knowledge organization today.

IssueLab believes that social sector knowledge is a public good that is meant to be freely accessible to all. We collect and share the sector’s knowledge assets and we support the social sector’s adoption of open knowledge practices. Visit our collection of ~23,000 open access resources. While you’re there, add your knowledge — it takes minutes and costs nothing. Find out what we’re open in order to do here. IssueLab is a service of Foundation Center.

--Lisa Brooks and Lacey Althouse

How "Going Public" Improves Evaluations
October 17, 2017

Edward Pauly is director of research and evaluation at The Wallace Foundation. This post is part of the Glasspockets #OpenForGood series in partnership with the Fund for Shared Insight. The series explores new research and tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.

ED_finalAs foundations strive to be #OpenForGood and share key lessons from their grantees' work, a frequent question that arises is how foundations can balance the value of openness with concerns about potential risks.

Concerns about risk are particularly charged when it comes to evaluations. Those concerns include: possible reputational damage to grantees from a critical or less-than-positive evaluation; internal foundation staff disagreements with evaluators about the accomplishments and challenges of grantees they know well; and evaluators’ delays and complicated interpretations.

It therefore may seem counterintuitive to embrace – as The Wallace Foundation has – the idea of making evaluations public and distributing them widely. And one of the key reasons may be surprising: To get better and more useful evaluations.

The Wallace Foundation has found that high-quality evaluations – by which we mean independent, commissioned research that tackles questions that are important to the field – are often a powerful tool for improving policy and practice. We have also found that evaluations are notably improved in quality and utility by being publicly distributed.

Incentives for High Quality

A key reason is that the incentives of a public report for the author are aligned with quality in several ways:

  • Evaluation research teams know that when their reports are public and widely distributed, they will be closely scrutinized and their reputation is on the line. Therefore, they do their highest quality work when it’s public.  In our experience, non-public reports are more likely than public reports to be weak in data use, loose in their analysis, and even a bit sloppy in their writing.  It is also noteworthy that some of the best evaluation teams insist on publishing their reports.
  • Evaluators also recognize that they benefit from the visibility of their public reports because visibility brings them more research opportunities – but only if their work is excellent, accessible and useful.
  • We see evaluators perk up when they focus on the audience their reports will reach. Gathering data and writing for a broad audience of practitioners and policymakers incentivizes evaluators to seek out and carefully consider the concerns of the audience: What information does the audience need in order to judge the value of the project being evaluated? What evidence will the intended audience find useful? How should the evaluation report be written so it will be accessible to the audience?

Making evaluations public is a classic case of a virtuous circle: public scrutiny creates incentives for high quality, accessibility and utility; high quality reports lead to expanded, engaged audiences – and the circle turns again, as large audiences use evaluation lessons to strengthen their own work, and demand more high-quality evaluations. To achieve these benefits, it’s obviously essential for grantmakers to communicate upfront and thoroughly with grantees about the goals of a public evaluation report -- goals of sharing lessons that can benefit the entire field, presented in a way that avoids any hint of punitive or harsh messaging.

“What is it that you don’t know, that if you knew it, would enable you to make important progress in your own work?”

Asking the Right Questions

A key difference between evaluations commissioned for internal use and evaluations designed to produce public reports for a broad audience lies in the questions they ask. Of course, for any evaluation or applied research project, a crucial precursor to success is getting the questions right. In many cases, internally-focused evaluations quite reasonably ask questions about the lessons for the foundation as a grantmaker. Evaluations for a broad audience of practitioners and policymakers, including the grantees themselves, typically ask a broader set of questions, often emphasizing lessons for the field on how an innovative program can be successfully implemented, what outcomes are likely, and what policies are likely to be supportive.

In shaping these efforts at Wallace as part of the overall design of initiatives, we have found that one of the most valuable initial steps is to ask field leaders: What is it that you don’t know, that if you knew it, would enable you to make important progress in your own work? This kind of listening can help a foundation get the questions right for an evaluation whose findings will be valued, and used, by field leaders and practitioners.

Knowledge at Work

For example, school district leaders interested in Wallace-supported “principal pipelines” that could help ensure a reliable supply of effective principals, wanted to know the costs of starting such pipelines and maintaining them over time. The result was a widely-used RAND report that we commissioned, “What It Takes to Operate and Maintain Principal Pipelines: Costs and Other Resources.” RAND found that costs are less than one half of 1% of districts’ expenditures; the report also explained what drives costs, and provided a very practical checklist of the components of a pipeline that readers can customize and adapt to meet their local needs.

Other examples that show how high-quality public evaluations can help grantees and the field include:

Being #OpenForGood does not happen overnight, and managing an evaluation planned for wide public distribution isn’t easy. The challenges start with getting the question right – and then selecting a high-performing evaluation team; allocating adequate resources for the evaluation; connecting the evaluators with grantees and obtaining relevant data; managing the inevitable and unpredictable bumps in the road; reviewing the draft report for accuracy and tone; allowing time for grantees to fact-check it; and preparing with grantees and the research team for the public release. Difficulties, like rocks on a path, crop up in each stage in the journey. Wallace has encountered all of these difficulties, and we don’t always navigate them successfully. (Delays are a persistent issue for us.)

Since we believe that the knowledge we produce is a public good, it follows that the payoff of publishing useful evaluation reports is worth it. Interest from the field is evidenced by 750,000 downloads last year from www.wallacefoundation.org, and a highly engaged public discourse about what works, what doesn’t, why, and how – rather than the silence that often greets many internally-focused evaluations.

--Edward Pauly

Give for Good: Telling Your Corporate Philanthropy Story
October 11, 2017

Debbie Johnson is author of  Give for Good: A How-to-Guide for Business Giving.

2x3Debbie IMG 008I have been devoted to philanthropy for a long time because I love it. But when I think about what I enjoy the most, it’s learning about the lives that are changed and the impact of the work. As a result, I’m a big fan of telling your philanthropy story, loud and clear. While humility may lead you to keep your philanthropy anonymous because you don’t want to “toot your own horn” or perhaps to avoid being flooded with requests, being transparent with well-told stories about the positive results of giving back can be very inspirational for other businesses, engaging for employees, and also help your favorite causes to build momentum.

So it’s important to tell your story both internally within the company and externally to the public.

Salesforce Group photo

Internal Communication

Cone LLC, a noted strategy and communications firm, found that 87 percent of Americans’ job loyalty would increase if their company supported activities that would improve society. Internally telling your story allows employees to see themselves and their co-workers doing good in the world by giving back, generating pride in the knowledge that their company helps improve the community.

There are many ways to share your good work with your staff: company newsletters, meetings, blogs, on your website, in social media, at new hire orientations, and visually around the office.

Salesforce, the San Francisco-based cloud computing company, is a great example of a corporation that gives back and makes it a big deal. Salesforce was ranked #1 in the 2017 Fortune 50 Best Workplaces for Giving Back. Its hub offices have large framed photos of employees volunteering all around the world.  These pictures are obtained from “Aloha Ambassadors,” employees who are passionate about their culture. These ambassadors plan volunteer events and then get points for taking pictures and posting them in Chatter, Salesforce’s internal collaboration tool. The points can be used for prizes such as Salesforce t-shirts and hoodies. What a great way to visually show the company’s culture of giving back!

Facebook Screen Shot No CropExternal Communication

Communicating externally is critical so that others know about a company’s generosity and culture of corporate citizenship. According to a Cone LLC survey, 80 percent of US adults favor brands that are socially responsible over others of similar price and quality that aren’t associated with charitable causes, and further, nearly 20 percent would switch to a more expensive brand to support a good cause. However, if you don’t get the word out about your good work, consumers won’t know to choose your brand.

There are also many methods for communicating your good deeds externally, including your website, in social media, in customer or public newsletters, at shareholder meetings, in external blogs, in company brochures, via public relations and industry publications. The Glasspockets’ transparency self-assessment tool provides a helpful roadmap with many ideas for how corporate philanthropy can open up its work. Human interest stories and photos are highly engaging, so use storytelling for maximum effect.

Rackspace, the San Antonio-based managed cloud provider, has a very active employee volunteer group and shares information about its activities and volunteering through a dedicated communications portal, Rack Gives Back.  Rack Gives Back also has a knack for communicating with followers.

Newsletter ScreenshotSalesforce, too, shares its 1:1:1 social responsibility plan externally through its website. The Salesforce 1:1:1 model is about integrating corporate philanthropy by encouraging businesses to pledge to give 1% of its product, time, and resources to philanthropy from an early stage. This example is unique, because it’s clear that Salesforce is not just aiming to highlight stories about its giving, but also trying to grow a movement by motivating corporate peers to prioritize giving.

And you don’t need to be a Fortune 500 company to share these stories. Another good example of sharing giving news comes from Austin-based sign maker, BuildASign, which supported relief efforts for Hurricane Harvey victims then told their customers and followers about it in a colorful newsletter.

Last but not least, another great way to share your philanthropy story is through an annual giving report posted to your website. Many companies are now realizing the importance of including corporate giving close-ups in these reports. Here are a few examples:

  1. HP sets up access to its report by stating the importance of transparency
  2. Procter and Gamble uses its report to share its community impact
  3. Unilever provides ongoing progress on its sustainable living hub

These are only a few examples of how companies are increasingly using internal and external platforms to share the good that they are doing in the world.

How are you telling your story?

--Debbie Johnson

Give For Good Book CoverGive for Good: A How-to-Guide for Business Giving

Learn more about Debbie Johnson and Sam Woolard's book Give for Good: A How-to-Guide for Business Giving.  In the book, Johnson brings her business expertise and extensive nonprofit volunteering to bear, helping clients be strategic in their philanthropy.  

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About Transparency Talk

  • Transparency Talk, the Glasspockets blog, is a platform for candid and constructive conversation about foundation transparency and accountability. In this space, Foundation Center highlights strategies, findings, and best practices on the web and in foundations–illuminating the importance of having "glass pockets."

    The views expressed in this blog do not necessarily reflect the views of the Foundation Center.

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