Transparency Talk

Category: "Web Tools" (54 posts)

Designing for Impact: Using a Web Redesign to Improve Transparency, Equity, and Inclusion
April 11, 2019

This post is part of our "Road to 100 & Beyond" series, in which we are featuring the foundations that have helped GlassPockets reach the milestone of 100 published profiles by publicly participating in the "Who Has GlassPockets?" self-assessment. This blog series highlights reflections on why transparency is important, how openness evolves inside foundations, helpful examples, and lessons learned.

Na Eng
Na Eng

Na Eng is the communications director at the McKnight Foundation, a private family foundation based in Minneapolis.

The McKnight Foundation is proud to be among the early group of foundations that joined the GlassPockets movement and has benefited from its tools and resources. As GlassPockets crosses the threshold of 100 foundation transparency profiles on its website, I wanted to share a personal reflection on how McKnight approaches transparency on our website, and how GlassPockets has been part of that journey.

When I decided on a redesign of our website about a year ago, I knew that there was a great body of knowledge we could tap into by reviewing GlassPockets tools and content, so I scheduled a call with Janet Camarena, who leads the website and initiative to encourage greater foundation transparency. In this new version of our web presence, I wanted to design for transparency from the start. GlassPockets didn´t disappoint, and Janet offered a helpful perspective from her years of observing the paths and barriers faced by our peers on the road to transparency.

While the word transparency can sometimes feel like a clinical term, Janet explained that transparency and openness can humanize institutions through the power of storytelling, and we all know foundations have powerful stories about the impact of their grantees. When I asked her about the common tendency of foundations to embrace a stance of humility, she nodded. She said she often hears that humility can stand in the way of embracing a “GlassPockets approach,” preventing us from seeing storytelling as an act of public service, rather than as self-serving content.

This conversation reaffirmed for me one of the core benefits of foundation transparency: when the public knows more about what foundations fund and how they approach their work, trust is built, advancing the entire field of philanthropy, the nonprofits we support, and our collective impact.

GlassPockets Road to 100

How McKnight Advances Transparency with its Website

A key purpose for our foundation website is pragmatic and impactful transparency. With our web developer, Visceral, we tried to make our site as fun to peruse and simple to navigate as possible, and we packed it with information to help people conduct practical business. For example, we now include all the details on how to seek funding, how to reserve a meeting space, and even the investments we make in our impact investing portfolio. We also have a robust, easy-to-search grants database, which makes us a rarity among national funders. According to the GlassPockets’ Transparency Challenge, only about one of every 100 foundations shares current grants data online. Lists of grants, combined with compelling images and vignettes throughout the site, help others to better understand our organization’s mission.

In addition, I’ve come to realize that providing more information does not necessarily achieve greater transparency. It’s as essential to offer an updated, accurate representation of work—and that means clearing the clutter. (Consider the KonMari method of thanking what no longer has value, and then letting go.) External websites should not be used as an internal digital archiving system. We’ve learned that dated content often caused confusion about our current purpose and identity. However, for scholarly use, we do archive older reports with IssueLab, which has an impressive open knowledge-sharing system.

Digital Accessibility & Linguistic Inclusion

Transparency also requires understanding the needs of diverse audiences and making digital inclusion a priority. When we set out for our site to be more user-friendly for people who are hard of hearing or blind, we commissioned an accessibility audit. And rather than rely on web-based scanners, we asked people who had the relevant disabilities to evaluate its accessibility level. Among the changes, we added closed captioning to all our videos, at little cost. We’ve since expanded closed captioning to more than a dozen languages, all spoken in our home state of Minnesota, including Hmong, Laotian, Somali, Oromo, Arabic, Chinese, Spanish, and others.

A website can leave people behind or it can inspire more people to advance the mission.

Our efforts toward digital inclusion, which enable transparency for people with different physical and linguistic abilities, are ongoing. We still have much to learn. We´re now learning more about the technical needs of people in low-bandwidth zones in the developing world, rural communities, and even in pockets of metro areas. When most digital communications are designed for able-bodied English language speakers who have access to high-speed internet, significant population groups are cut off from the ideas and opportunities we offer, and we’re deprived of the chance to connect with people who have so much to contribute to advancing our mission.

Our society often thinks of discrimination in terms of individual actions, giving scant attention to systemic barriers. These are insidious obstacles created and maintained, often unintentionally, even by people of goodwill—simply because they’re not aware of the impact of these barriers on those who are not just like them.

The website of an organization that has the power to distribute resources, bestow awards, and select new staff and partners can be an instrument for perpetuating or disrupting inequity. And when a foundation has important ideas to spread—in our case, ideas about advancing a just, creative, and abundant future where people and planet thrive— a website can leave people behind... or it can inspire more people to advance the mission.

Thankfully, we have movements like GlassPockets urging us all to move toward more pragmatic, inclusive, and impactful transparency.

--Na Eng

GlassPockets Announces New Transparency Levels: Leveling Up Your Practices
March 28, 2019

Janet Camarena is director of transparency initiatives at Candid.

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Janet Camarena

It's an exciting moment for us here at GlassPockets, and for the field of philanthropy, as we’ve just reached the milestone of 100 foundations committing to work more transparently by participating and publicly sharing their “Who Has GlassPockets?” transparency self-assessment profiles on our website. Yesterday, the Walton Family Foundation (WFF) officially became our 100th participant. What you are seeing today is the result of a diligent process that started last summer, as WFF continually worked to improve the openness of its website. With clear pathways to connect directly with staff members, a knowledge center containing lessons learned as well as packaged “flashcards” containing easily shareable bits of information, and a new searchable grants database spanning its 31-year history, WFF is not starting small when it comes to openness. Transparency can be tricky territory for family foundation donors who may be more accustomed to privacy and anonymity when it comes to their giving, so it’s particularly exciting for us to reach the milestone of 100 published profiles thanks to a family foundation enthusiastically embracing a more transparent approach.

When we started with a handful of foundations and fewer than two dozen transparency indicators, it was more experiment than movement. Now that we’ve aggregated data on transparency trends among 100 participating foundations, it’s a good opportunity to pause and reflect on what we are learning from this data that could inform the way forward to a more transparent future for philanthropy.

Transparency Indicators Evolve

GlassPockets Road to 100

Earlier this year I observed that a promising trend we are seeing in the field is that more foundations are developing sections of their websites devoted to explaining how they work, what values they hold dear, and in some cases, how these values inform their work and operations. Among the 100 foundations that have taken and publicly shared their transparency assessments, 42 percent are now using their websites as a means to communicate values or policies that demonstrate an intentional commitment to transparency. As a result we recently added transparency values/policies as a formal indicator to our GlassPockets assessment. But once you have developed such a values or policy statement, how does a foundation live up to it?

That’s where we hope our “Who Has GlassPockets?” assessment will continue to help foundations create a roadmap to transparency. The assessment is not static and has evolved with the field. When we started in 2010, there were 23 transparency indicators based on an inventory of thousands of foundation websites. As we continue to observe website transparency trends, the assessment has now grown to 27 indicators. Aside from the newest indicator for transparency values/policies, based on the kinds of information that foundations are now starting to share, some other new indicators we added since inception are strategic plans, open licensing policies, and use of the Sustainable Development Goals framework(SDGs). And we expect that as the field continues to evolve, this list of indicators will grow as well.

As the list has grown longer, foundations frequently ask us which indicators are the right ones to start with. Some also tell us that they want to participate, but not until they have at least half or even three-quarters of the indicators on the list. Though we applaud striving to be more transparent, the intent of GlassPockets was never that it be considered a “one-size-fits-all” approach, or that we expected that a majority of the indicators be in place to participate. Rather, that the GlassPockets exercise would serve to surface it as a priority, help the foundation evolve its transparency over time, and ideally would be a process the institution revisits on a regular basis, updating the GlassPockets profile with more and more indicators as transparency improves.

New Transparency Levels and Badges

So to help foundations better understand how to get started and how to grow transparency practices over time, we analyzed the data we have been collecting, and some patterns about how transparency evolves in philanthropy are now becoming clearer. We also conducted advisor interviews with a number of GlassPockets participants to better understand what would be most motivational and helpful in this regard. After reviewing everything we’ve learned so far, we have identified three levels through which foundations pass as they chart their course to greater transparency – these represent core, advanced, and champion-level transparency practices that you can view on this chart.

Explore how the Transparency Indicators relate to each level

Core-level transparency practices represent data most commonly shared by participating foundations and are the best place for new participants to begin. Advanced-level transparency practices open up the way you work to the world and represent information shared by about 50 to 70 percent of participating foundations. Champion-level transparency practices, in place at fewer than half of participating foundations, represent information-sharing that is pushing existing boundaries of foundation transparency.

These new levels represent an optional guide that can be helpful to follow but it is not intended to be viewed as a formal set of requirements. As has always been the case, any foundation at any stage of its transparency journey is welcome to participate and chart its own course. However, to motivate participation and progress, GlassPockets will begin awarding Transparency Badges based on the transparency level attained. These badges will appear on the GlassPockets profile, and will also be made available for use on the foundation’s website. Since it is not a one-size-fits-all, all participating foundations will automatically receive the Core GlassPockets transparency badge, and those who attain Advanced (10-18 indicators) or Champion level (19 or more indicators) will receive a badge denoting the appropriate designation.

Learn About the Transparency Badges

On the Level

Based on the new levels described above, GlassPockets will soon be adding the new Transparency Badges to each profile. So, if it’s been awhile since you reviewed your “Who Has GlassPockets?” profile, or if you’re looking for motivation to improve your transparency, now’s the time to review your existing profile, or submit a new one to see how your foundation stacks up. For existing GlassPockets participants, May 28th is the deadline to review your profile and get any updates or changes in to us before we start making the transparency levels and badges visible on the GlassPockets website the week of June 3rd. To update your profile, you can fill out any new links or corrections on this submission form, or simply email me your changes. As always, new profiles can be added at any time and you can learn more about that process here.

And last, but certainly not least, big thanks and cheers to our existing GlassPockets participants for helping us reach this milestone, and a big welcome to those who will help us reach the next one!

-- Janet Camarena

Data Fix: Do's & Don'ts for Reporting Geographic Area Served
November 1, 2018

Kati Neiheisel is the eReporting liaison at Foundation Center. eReporting allows funders to quickly and easily tell their stories and improve philanthropy by sharing grants data.

This is the second post in a series intended to improve the data available for and about philanthropy.

KatiNeiheisel_FCphotoThe first post in our Data Fix series focused on areas that may seem straightforward but often cause confusion, including recipient location data. But don’t confuse recipient location (where the check was sent) with Geographic Area Served (the area meant to benefit from the funding). Data on recipient location, one of our required fields, allows us to match data to the correct organization in our database, ensuring accuracy for analyses or data visualizations. In contrast, Geographic Area Served, one of our highest priority fields, helps us tell the real story about where your funding is making an impact.

How to Report Geographic Area Served

We recognize that providing data on Geographic Area Served can be challenging. Many funders may not track this information, and those who do may depend on grantees or program staff to provide the details. It’s important to keep in mind that sharing some information is better than no information, as funders are currently the only source of this data.

DO DON'T
Do include details for locations beyond the country level. For example, for U.S. locations, specify a state along with providing geo area served at the city or county level. For non-U.S. locations, include the country name when funding a specific city, province, state or region. Don’t be too broad in scope. “Global Programs” may not be accurate if your work is focused on specific countries. Similarly, listing the geo area served as “Canada” is misleading if the work is serving the province of “Quebec, Canada” rather than the entire country.

Do use commas to indicate hierarchy and semi-colons to separate multiple areas served. For example:

  • Topeka, Kansas (comma used to indicate hierarchy)
  • Hitchcock County, Nebraska; Lisbon, Portugal; Asia (semi-colons used to list and separate multiple locations)
Don’t use negatives or catch-all terms. “Not California,” “Other,” “Statewide” or “International” may be meaningful within your organization, but these terms cannot be interpreted for mapping. Instead of “Statewide,” use the name of the state. Instead of “International,” use “Global Programs” or list the countries, regions, or continent being served.

Do define regions. If you are reporting on geo area served at the regional level (e.g. East Africa), please provide a list of the countries included in your organization’s definition of that region. Your definition of a region may differ from that of Foundation Center. Similarly, if your foundation defines its own regions (Southwestern Ohio), consider including the counties comprising that region.

Don’t forget to include the term “County” when reporting on U.S. counties. This will ensure your grant to an entire county isn’t assigned to the same named city (e.g. Los Angeles County, California, rather than Los Angeles, California).

Geographic Area Served in Foundation Center Platforms

Data provided (in a loadable format) will appear in “Grant Details” in Foundation Directory Online (FDO) and Foundation MapsFoundation Maps, including the complimentary eReporter map showing your own foundation’s data, also display an Area Served mapping view. 

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If data is not provided, Foundation Center will do one of the following:

  • Default to the location of the recipient organization
  • Add geo area served based on text in the grant description
  • Add geo area served based on where the recipient organization works, as listed on their website or in their mission statement, if this information is available in our database

Responsibly Sharing Geographic Area Served


Although our mission is to encourage transparency through the sharing of grants data, we acknowledge there are contexts in which sharing this data may be cause for concern. If the publishing of this data increases risks to the population meant to benefit from the funding, the grantee/recipient, or your own organization, you can either omit Geographic Area Served information entirely or report it at a higher, less sensitive level (e.g. country vs. province or city). For more information on this topic, please see Are You Over or Under-Protecting Your Grants Data? 5 Ways to Balance Transparency and Data Protection in Sensitive Contexts and Sharing Data Responsibly: A Conversation Guide for Funders.

More Tips to Come!

I hope you have a better understanding of how to report Geographic Area Served through eReporting. Without this data, valuable information about where funding is making a difference may be lost! Moving forward, we’ll explore the required fields of Recipient Name and Grant Description. If you have any questions, please feel free to contact me.

-- Kati Neiheisel

Data Fix: Do's and Don'ts for Data Mapping & More!
October 3, 2018

Kati Neiheisel is the eReporting liaison at Foundation Center. eReporting allows funders to quickly and easily tell their stories and improve philanthropy by sharing grants data.

This post is part of a series intended to improve the data available for and about philanthropy.

KatiNeiheisel_FCphotoAs many of you know, Foundation Center was established to provide transparency for the field of philanthropy. A key part of this mission is collecting, indexing, and aggregating millions of grants each year. In recent years this laborious process has become more streamlined thanks to technology, auto-coding, and to those of you who directly report your grants data to us. Your participation also increases the timeliness and accuracy of the data.

Today, over 1300 funders worldwide share grants data directly with Foundation Center. Over the 20 years we've been collecting this data, we've encountered some issues concerning the basic fields required. To make sharing data even quicker and easier, we've put together some dos and don'ts focusing on three areas that may seem straightforward, but often cause confusion.

Location Data for Accurate Mapping and Matching

Quite simply, to map your grants data we need location information! And we need location information for more than mapping. We also use this information to ensure we are matching data to the correct organizations in our database. To help us do this even more accurately, we encourage you to provide as much location data as possible. This also helps you by increasing the usability of your own data when running your own analyses or data visualizations.

DO DON'T
Do supply Recipient City for U.S. and non-U.S. Recipients. Don't forget to supply Recipient Address and Recipient Postal Code, if possible.
Do supply Recipient State for U.S. Recipients. Don't supply post office box in place of street address for Recipient Address, if possible.

Do supply Recipient Country for non-U.S. Recipients.

Don't confuse Recipient location (where the check was sent) with Geographic Area Served (where the service will be provided). 

What's Your Type? Authorized or Paid?

Two types of grant amounts can be reported: Authorized amounts (new grants authorized in a given fiscal year, including the full amount of grants that may be paid over multiple years) or Paid amounts (as grants would appear in your IRS tax form). You can report on either one of these types of amounts – we just need to know which one you are using: Authorized or Paid.

DO DON'T
Do indicate if you are reporting on Authorized or Paid amounts. Don't send more than one column of Amounts in your report – either Authorized or Paid for the entire list.
Do remain consistent from year to year with sending either Authorized amounts or Paid amounts to prevent duplication of grants. Don't forget to include Grant Duration (in months) or Grant Start Date and Grant End Date, if possible.
Do report the type of Currency of the amount listed, if not US Dollars. Don't include more than one amount per grant.

The Essential Fiscal Year

An accurate Fiscal Year is essential since we publish grants data by fiscal year in our data-driven tools and content-rich platforms such as those developed by Foundation Landscapes, including Funding the Ocean, SDG Funders, Equal Footing and Youth Giving. Fiscal Year can be reported with a year (2018) or date range (07/01/2017-06/31/2018), but both formats will appear in published products as YEAR AWARDED: 2018.

DO DON'T
Do include the Fiscal Year in which the grants were either Authorized or Paid by you, the funder. Don't provide the Fiscal Year of the Recipient organization.
Do format your Fiscal Year as a year (2018) or a date range (07/01/2017-06/31/2018). Don't forget, for off-calendar fiscal years, the last year of the date range is the Fiscal Year: 07/01/2017-06/31/2018 = 2018.

More Tips to Come!

I hope you have a better understanding of these three areas of data to be shared through Foundation Center eReporting. Moving forward, we'll explore the required fields of Recipient Name and Grant Description, as well as high priority fields such as Geographic Area Served. If you have any questions, please feel free to contact me. Thank you! And don't forget, the data you share IS making a difference!

-- Kati Neiheisel

Upcoming Webinar - Going Public: Overcoming the Foundation Transparency Challenge
February 7, 2018

Learn how greater transparency practices can improve foundation effectiveness. Foundation Center is teaming up with United Philanthropy Forum to offer a webinar on February 22nd that will share strategies and tools for creating greater openness at your foundation.

Foundation Center’s Janet Camarena, Director of Transparency Initiatives, will explain how greater transparency sets the stage for more effective foundation practices and grantmaking. She will highlight powerful and free tools that grantmakers can use to assess and improve transparency practices. Attendees will also explore how to design a foundation website with transparency and openness in mind. Learn from helpful peer examples that illuminate best practices on the road to greater transparency and accountability in philanthropy.

Don't miss out on this helpful webinar! February 22, 2-3pm EST

Register Now

How to Make Grantee Reports #OpenForGood
July 20, 2017

Mandy Ellerton and Molly Matheson Gruen joined the [Archibald] Bush Foundation in 2011, where they created and now direct the Foundation's Community Innovation programs. The programs allow communities to develop and test new solutions to community challenges, using approaches that are collaborative and inclusive of people who are most directly affected by the problem. This post is part of the Glasspockets’ #OpenForGood series in partnership with the Fund for Shared Insight. The series explores new tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood.

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Mandy Ellerton

When we started working at the Bush Foundation in 2011, we encountered a machine we’d never seen before: the Lektriever. It’s a giant machine that moves files around, kind of like a dry cleaner’s clothes rack, and allows you to seriously pack in the paper. As a responsible grantmaker, it’s how the Bush Foundation had meticulously tracked and stored its files for posterity - in particular, grantee reports - for decades.

In 2013, the Bush Foundation had the privilege of moving to a new office. Mere days before we were to move into the new space, we got a frantic call from the new building’s management. It turned out that the Lektrievers (we actually had multiple giant filing machines!) were too heavy for the floor of the new building, which had to be reinforced with a number of steel plates to sustain their weight.

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Molly Matheson Gruen

The Lektrievers symbolized our opportunity to become more transparent and move beyond simply preserving our records, instead seeing them as relevant learning tools for current audiences. It was time to lighten the load and share this valuable information with the world.

Even with all this extra engineering, we would still have to say goodbye to one of the machines altogether for the entire system to be structurally sound. We had decades of grantee stories, experiences and learning trapped in a huge machine in the inner sanctum of our office, up on the 25th floor. 

Learning Logs Emerge

We developed our grantee learning log concept in the Community Innovation Programs as one way to increase the Foundation’s transparency. At the heart of it, our learning logs are a very simple concept: they are grantee reports, shared online. But, like many things that appear simple, once you pull on the string of change – the complexity reveals itself.

“Every Community Innovation project is an opportunity for others to learn and the learning logs are a platform to share this learning.”

Before we could save the reports from a life of oblivion in the Lektriever, build out the technology and slap the reports online, we needed to entirely rethink our approach to grantee reporting to create a process that was more mutually beneficial. First, we streamlined our grant accountability measures (assessing whether the grantees did what they said they’d do) by structuring them into a conversation with grantees, rather than as a part of the written reports. We’ve found that conducting these assessments in a conversation takes the pressure off and creates a space where grantees can be more candid, leading to increased trust and a stronger partnership.

Second, our grantee reports now focus on what grantees are learning in their grant-funded project. What’s working? What’s not? What would you do differently if you had it to do all over again? This new process resulted in reports that were more concise and to the point.

Finally, we redesigned our website to create a searchable mechanism for sharing these reports online. This involved linking our grant management system directly with our website so that when a grantee submits a report, we do a quick review and then the report automatically populates our website. We’ve also designed a way for grantees to be able to designate select answers as private when they want to share sensitive information with us, yet not make it entirely public. We leave it up grantee discretion and those selected answers do not appear on the website. Grantees designate their answers to be private for a number of reasons, most often because they discuss sensitive situations having to do with specific people or partners – like when someone drops out of the project or when a disagreement with a partner holds up progress. And while we’ve been pleased at the candor of most of our grantees, some are still understandably reluctant to be publicly candid about failures or mistakes.

But why does this new approach to grantee reporting matter, besides making sure the floor doesn’t collapse beneath our Lektrievers?

Bushfoundation-Lektriever photo
The Lektriever is a giant machine that moves files around, kind of like a dry cleaner’s clothes rack. The Bush Foundation had meticulously tracked and stored its files for posterity - in particular, grantee reports - for decades. Credit: Bush Foundation

Learning Sees the Light of Day

Learning logs help bring grantee learning into the light of day, instead of hiding in the Lektrievers, so that more people can learn about what it really takes to solve problems. Our Community Innovation programs at the Bush Foundation fund and reward the process of innovation–the process of solving problems. Our grantees are addressing wildly different issues: from water quality to historical trauma, from economic development to prison reform. But, when you talk to our grantees, you see that they actually have a lot in common and a lot to learn from one another about effective problem-solving. And beyond our grantee pool, there are countless other organizations that want to engage their communities and work collaboratively to solve problems.  Every Community Innovation project is an opportunity for others to learn and the learning logs are a platform to share this learning, making it #OpenForGood.

We also want to honor our grantees’ time. Grantees spend a lot of time preparing grant reports for funders. And, in a best case scenario, a program officer reads the report and sends the grantee a response of some kind before the report is filed away. But, let’s be honest – sometimes even that doesn’t happen. The report process can be a burden on nonprofits and the only party to benefit is the funder. We hope that the learning logs help affirm to our grantees that they’re part of something bigger than themselves - that what they share matters to others who are doing similar work.

We also hear from our grantees that the reports provide a helpful, reflective process, especially when they fill it out together with collaborating partners. One grantee even said she’d like to fill out the report more often than we require to have regular reflection moments with her team!

Learning from the Learning Logs

We only launched the learning logs last year, but we’ve already received some positive feedback. We’ve heard from both funded and non-funded organizations that the learning logs provide inspiration and practical advice so that they can pursue similar projects. A grantee recently shared a current challenge in their work. It directly connected to some work we knew another grantee had done and had written about in their learning log. So, since this knowledge was now out in the open, we were able to direct them to the learning log as a way to expand our grantee’s impact, even beyond their local community, and use it to help advance another grantee’s work.

Take, for example, some of the following quotes from some of our grantee reports:

  • The Minnesot Brain Injury Alliance's project worked on finding ways to better serve homeless people with brain injuries.  They reflected that, "Taking the opportunity for reflection at various points in the process was very important in working toward innovation.  Without reflection, we might not have been open to revising our plan and implementing new possibilities."
  • GROW South Dakota addressed a number of challenges facing rural South Dakota communities. They shared that, “Getting to conversations that matter requires careful preparation in terms of finding good questions and setting good ground rules for how the conversations will take place—making sure all voices are heard, and that people are listening for understanding and not involved in a debate.”
  •  The People's Press Project engaged communities of color and disenfranchised communities to create a non-commercial, community-owned, low-powered radio station serving the Fargo-Moorhead area of North Dakota. They learned “quickly that simply inviting community members to a meeting or a training was not a type of outreach that was effective.”

Like many foundations, we decline far more applications than what we fund, and our limited funding can only help communities tackle so many problems. Our learning logs are one way to try and squeeze out more impact from those direct investments. By reading grantee learning logs, hopefully more people will be inspired to effectively solve problems in their communities.

We’re not planning to get rid of the Lektrievers anytime soon – they’re pretty retro cool and efficient. They contain important historical records and are incredibly useful for other kinds of record keeping, beyond grantee documentation. Plus, the floor hasn’t fallen in yet. But, as Bush Foundation Communications Director Dominick Washington put it, now we’re unleashing the knowledge, “getting it out of those cabinets, and to people who can use it.”

--Mandy Ellerton and Molly Matheson Gruen

Transparency and the Art of Storytelling
June 28, 2017

Mandy Flores-Witte is Senior Communications Officer for the Kenneth Rainin Foundation. This post is part of the Glasspockets’ #OpenForGood series done in partnership with the Fund for Shared Insight. The series explores new tools, promising practices, and inspiring examples showing how some foundations are opening up the knowledge that they are learning for the benefit of the larger philanthropic sector. Contribute your comments on each post and share the series using #OpenForGood. View more posts in the series.

Mandy Flores-WitteFoundations are uniquely poised to support higher-risk projects, and as a result, failures can happen. Recently, I was searching online for examples on how to share the story about a grant that had some unexpected outcomes and found that, while the field strives to be transparent, it can still be a challenge to learn about initiatives that didn’t go as planned.

Communicating about a project doesn’t always have to happen in a scholarly report or detailed analysis, or by hiring experts to produce an evaluation. Sharing what you learned can be as simple as telling a story.

Embracing the Facts and Checking Our Ego

"Sharing stories can help you reach people in a way that statistics cannot."

When the Rainin Foundation funded our first public art installation in San Francisco’s Central Market, a busy neighborhood undergoing a significant economic transformation, we knew it was an experiment with risks. The art installation’s large platform, swing, and see saw were designed to get neighborhood residents, tech workers, customers of local businesses, and visitors — people spanning the economic spectrum—to interact. There’s no doubt that the project succeeded at bringing people together. But after seven months, it was relocated to a different part of the city because of complaints and safety concerns about the types of people and activities it attracted.

These issues were addressed at several community meetings—meetings that helped build stronger relationships among project stakeholders such as city departments, businesses, artists, local nonprofits, and neighbors. We were disappointed that the project did not go as planned, but we were amazed to see how one public art installation could spark so many conversations and also be a platform for exposing the city’s social issues. We knew we had to share what we learned. Or put another way, we saw an opportunity to be #OpenForGood.

Selecting a Medium for Sharing

Rainin Foundation - Block by Block
The Kenneth Rainin Foundation hosts "Block by Block," a public music and dancing event. Credit: Darryl Smith, Luggage Store Gallery

We considered a formal assessment to communicate our findings, but the format didn’t feel right. We wanted to preserve the stories and the voices of the people involved — whether it was the job fair hosted by a nearby business to help drug dealers get out of the "game," the woman who sought refuge at the installation from domestic violence, or the nonprofit that hosted performances at the site. These stories demonstrated the value of public art.

We decided the most engaging approach would be to have our partners talk candidly about the experience. We selected Medium, an online storytelling platform, to host the series of "as told to" narratives, which we believed would be the most authentic way to hear from our partners. Our intention was to use the series as a tool to start a conversation. And it worked.

Taking Risks is Uncomfortable

The Rainin Foundation intentionally supported art in the public realm — knowing the risks involved — and we thought the discussion of what happened should be public, too. It was uncomfortable to share our missteps publicly, and it made us and our partners vulnerable. In fact, just weeks before publishing the stories, we were cautioned by a trusted colleague about going forward with the piece. The colleague expressed concern it could stir up negative feelings and backfire, harming the reputation of the foundation and our partners.

We took this advice to heart, and we also considered who we are as a foundation. We support cutting-edge ideas to accelerate change. This requires us to test new approaches, challenge the status quo, and be open to failure in both our grantmaking and communications. Taking risks is part of who we are, so we published the series.

Jennifer Rainin, CEO of the Kenneth Rainin Foundation, shares the year's pivotal moments in Turning Points: 2015.

We’ve applied a transparent approach to knowledge-sharing in other ways as well. To accompany one of our annual reports, the foundation created a video with Jen Rainin, our chief executive officer, talking about the foundation’s pivotal moments. Jen read some heartfelt personal letters from the parents of children suffering from Inflammatory Bowel Disease, explaining how their children were benefitting from a diet created by a researcher we support. Talking about scientific research can be challenging and complex, but sharing the letters in this way and capturing Jen’s reaction to them enabled us to humanize our work. The video was widely viewed (it got more hits than the written report), and has inspired us to continue experimenting with how we share our work.

Start Talking About Impact

I encourage foundations to look beyond formal evaluations and data for creative ways to be #OpenForGood and talk about their impact. While reports are important to growth and development, sharing stories can help you reach people in a way that statistics cannot. Explore new channels, platforms and content formats. Keep in mind that videos don’t have to be Oscar-worthy productions, and content doesn’t have to be polished to perfection. There’s something to be gained by encouraging those involved in your funded projects to speak directly and honestly. It creates intimacy and fosters human connections. And it’s hard to elicit those kinds of feelings with newsletters or reports.

What are your stories from the times you’ve tried, failed, and learned?

-- Mandy Flores-Witte

The Foundation Transparency Challenge
November 2, 2016

Janet CamarenaI often get asked which foundations are the most transparent, closely followed by the more skeptical line of questioning about whether the field of philanthropy is actually becoming more transparent, or just talking more about it.  When Glasspockets launched six years ago, a little less than 7 percent of foundations had a web presence; today that has grown to a still underwhelming 10 percent.  So, the reality is that transparency remains a challenge for the majority of foundations, but some are making it a priority to open up their work. 

Our new Foundation Transparency Challenge infographic is designed to help foundations tackle the transparency challenge. It provides an at-a-glance overview of how and why foundations are prioritizing transparency, inventories common strengths and pain points across the field, and highlights good examples that can serve as inspiration for others in areas that represent particular challenges to the field. 

Trans challenge_twitter1-01

Using data gathered from the 81 foundations that have taken and shared the “Who Has Glass Pockets?” transparency assessment, we identified transparency trends and then displayed these trends by the benefits to philanthropy, demonstrating the field's strengths and weaknesses when it comes to working more openly.

Transparency Comfort Zone

Despite the uniqueness of each philanthropic institution, looking at the data this way does seem to reveal that the majority of foundations consider a few elements as natural starting points in their journey to transparency.  As we look across the infographic, this foundation transparency comfort zone could be identified by those elements that are shared by almost all participating foundations:

  • Contact Information
  • Mission Statement
  • Grantmaking Priorities
  • Grantmaking Process
  • Key Staff List

Transparency Pain Points

On the flip side, the infographic also reveals the toughest transparency challenges for philanthropy, those elements that are shared by the fewest participating funders:

  • Assessments of Overall Foundation Performance
  • Diversity Data
  • Executive Compensation Process
  • Grantee Feedback
  • Open Licensing Policies
  • Strategic Plans

What’s In It for Me?

Community of Shared LearningOnce we start talking about the pain points, we often get questions about why foundations should share certain elements, so the infographic identifies the primary benefit for each transparency element.  Some elements could fit in multiple categories, but for each element, we tried to identify the primary benefit as a way to assess where there is currently the most attention, and where there is room for improvement. When viewed this way, there are areas of great strength or at least balance between strengths and weaknesses in participating foundations when it comes to opening up elements that build credibility and public trust, and those that serve to strengthen grantee relationship-building.  And the infographic also illustrates that philanthropic transparency is at its weakest when it comes to opening up its knowledge to build a community of shared learning.  For a field like philanthropy that is built not just on good deeds but on the experimentation of good ideas, prioritizing knowledge sharing may well be the area in which philanthropy has the most to gain by improving openness. 

“The reality is that transparency remains a challenge of foundations, but some are making it a priority to open up their work.”

And speaking of shared learning, there is much to be learned from the foundation examples that exist by virtue of participating in the “Who Has Glass Pockets?” assessment process. Our transparency team often receives requests for good examples of how other foundations are sharing information regarding diversity, codes of conduct, or knowledge sharing just to name a few, so based on the most frequently requested samples, the infographic links to actual foundation web pages that can serve as a model to others.

Don’t know what a good Code of Conduct looks like?  No problem, check out the samples we link to from The Commonwealth Fund and the Alfred P. Sloan Foundation. Don’t know how to tackle sharing your foundation’s diversity data?  Don’t reinvent the wheel, check out the good examples we flagged from The California Endowment, The Rockefeller Foundation, and Rockefeller Brothers Fund. A total of 19 peer examples, across seven challenging transparency indicators are offered up to help your foundation address common transparency pain points.

Why did we pick these particular examples, you might ask?  Watch this space for a follow-up blog that dives into what makes these good examples in each category.

#GlasspocketsChallenge

And more importantly, do you have good examples to share from your foundation’s transparency efforts? Add your content to our growing Glasspockets community by completing our transparency self-assessment form or by sharing your ideas with us on Twitter @glasspockets with #GlasspocketsChallenge and you might be among those featured next time!

--Janet Camarena

 

The Annual Report is Dead. Long Live the Annual Report!
October 13, 2016

(Neal Myrick is Director of Social Impact at Tableau Software and Director of Tableau Foundation, which encourages the use of facts and analytical reasoning to solve the world’s problems. Neal has served in both private and nonprofit senior leadership positions at intersection of information technology and social change.)

Neal Myrick photoMaybe it is the headlines from the campaign trail, but I’ve spent a lot of time lately thinking about philanthropy, impact, and accountability.

As the head of Tableau Foundation, I’m responsible for ensuring that we embody the values our employees have entrusted us to uphold. My team and I are accountable to the thousands of people who make up Tableau, and to the tens of thousands of Tableau customers and partners who are passionate about using data to drive change.

The question I’ve been wrestling with is not if we should tell our story, but how. How can we share what’s been accomplished in a way that is both timely and true without taking credit for someone else’s work? Moreover, how can we do all of this while still being a good steward of the company’s resources?

Annual_Report_Open_ThumbnailThat’s why I’m pleased to share the Tableau Foundation’s brand new Living Annual Report. We’ve ditched the traditional, glossy printed annual report for a live report so anyone can get near real-time information on what we’re doing around the globe.

The Living Annual Report gives our stakeholders better, more timely information while reducing the investments of staff time and resources of a traditional printed report. It pulls information from the same data sources we use every day. The report updates weekly, and most pages have interactive capabilities that allow anyone to explore the data.

The Report doesn’t just take look back at what we’ve done, either. It is also helping us chart the course ahead.

Earlier this year we adopted the UN’s Sustainable Development Goals (SDG) as a framework for setting our priorities and measuring progress. While the 17 Goals themselves are expansive, the 230 underlying indicators help us organize our activities and approach partnerships with a clear sense of what we’re trying to achieve.

SDG breakdown

Page 3 of the report shows the latest breakdown of Tableau Foundation grants by goal.

We recognize that we’re capacity builders, and that the issues we’re trying to effect require much larger collaborative efforts. After all, the problems we’re trying to solve are multidimensional, so why should the solutions be different?

Almost immediately, real-time transparency around priorities led to more relevant and constructive conversations with potential partners.  We are finding more opportunities to deploy our two most valuable resources - our products and our people – to help people around the globe use facts and data to solve some of the world’s toughest challenges.  

And somewhere in putting the report together, it became about something bigger. We started to see the Report as a model that shows foundations and nonprofits that they don’t have to spend substantial resources printing reports that are outdated the moment they are printed.

The purpose of a foundation or nonprofit’s annual report is to persuade decision-makers – funders, board members, partners, lawmakers – to take action. But if the information in the report is outdated, how can those people make choices that lead to real impact?

“We’ve ditched the traditional, glossy printed annual report for a live report with near real-time information on what we’re doing around the globe.”

This is not to say we should sacrifice storytelling. On the contrary, interactive charts and graphs sitting seamlessly alongside photos, videos, testimonials, and one-click calls-to-action can create a holistic engagement experience far beyond what a static printout might do. 

My real hope is that our report will inspire others to ditch the glossy paper and to get on board with the real purpose of the report – sharing actionable, up-to-date information with those in a position to take action. Some already have. Heron Foundation has been reporting on their portfolio through data visualizations for several years now. The Foundation Center’s Glasspockets transparency assessment tools and Foundation Maps are bringing sector-wide insights to grantmaking. And after seeing our Living Annual Report, others tell me they’re not far behind.

Imagine talking to a Development Director, for example, and being able to explore an interactive, near-real-time annual report to help you understand how your investment in the organization is having impact?  Not “as-of last May” when a traditional annual report would have been printed, but as-of last week? As a funder, we can and should lead by example.

Which brings me back around to the idea of impact and accountability. To do our work well, we have to share timely information. This means sharing what we are doing, showing how our resources are being spent, and being responsible for the progress… or possibly lack thereof.

This level of accountability can be uncomfortable sometimes, but is necessary to establish more constructive partnerships based on trust, set ourselves up to learn from the data, and ultimately do more impactful work.

As the work grows and changes, this report will change with it. And we’re continually making improvements and all suggestions are welcome – feel free to email us anytime at foundation@tableau.com with any feedback.   

--Neal Myrick

California Foundation Data—Now Available At-a-Glance
September 27, 2016

Did you know…

  • California is home to 7,755 foundations that collectively give more than $7 billion?
  • In the last 10 years, giving by California foundations has increased by 90% and assets have increased by 70%?
  • Education, Health, and Environment & Animal Welfare are the top funding priorities favored by California foundations?
  • Statewide, across all regions, Children & Youth is the top population group supported by California foundations?

CA blog image 200x200v2-01The longer I work at Foundation Center, the more I realize how difficult it is for those of us in the social sector to understand the ecosystems in which we work.  Grantmakers and nonprofits evolve their areas of focus, public reporting of current activities takes longer than it should, and keeping up with the latest information takes time.  As a result, all of us, from those with innovative solutions but little experience with fundraising, to those with years of experience who are convinced we are always working with the usual suspects, all at some point realize we could use some current, authoritative data to inform strategies and decisions.

Not surprisingly, the most frequent questions we get from grantseekers and grantmakers alike relate to getting a lay of the overall philanthropic landscape and responding to queries about who are the top funders in a particular field or region, or where a particular foundation ranks in the big scheme of things. 

Thanks to support from The James Irvine Foundation, researching these kinds of key statistics for California institutional philanthropy just got a lot easier with the launch of Foundation Center’s new California Foundation Stats dashboard, which is a free, online tool that allows anyone to access hundreds of charts and tables on the size, scope, and giving priorities of California foundations, as well as giving to California-based recipients by those outside California, lists of top funders by region and issue area, and also includes access to nearly 900 research reports about California-based initiatives, sortable by regional focus. Data about trends in funding specific support strategies and population groups is also included.

California Foundation Stats provides statewide data, as well as regional data tables for nine different regions: Bay Area, Central Coast, Central Valley, Inland Empire, Los Angeles, North Coast, Orange County, Sierra Range, and South Coast and Border.

An exciting aspect of these data tables is that as Foundation Center receives updated grants information from grantmakers as part of the “Get on the Map” campaign effort or as a result of newly available 990 forms, the dashboard will be a living data set that changes to reflect up-to-date information about giving priorities and giving to the state or regions.

Everyone from grantmakers, grantseekers, to academics, advocates and journalists will find the dashboard to be a useful tool to support their work, and one which they will want to bookmark to come back to as the data changes.  The highlighted facts shared at the top of the blog are just an example of the data you can uncover by taking some time with this new tool.  

--Janet Camarena

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About Transparency Talk

  • Transparency Talk, the Glasspockets blog, is a platform for candid and constructive conversation about foundation transparency and accountability. In this space, Foundation Center highlights strategies, findings, and best practices on the web and in foundations–illuminating the importance of having "glass pockets."

    The views expressed in this blog do not necessarily reflect the views of the Foundation Center.

    Questions and comments may be
    directed to:

    Janet Camarena
    Director, Transparency Initiatives
    Foundation Center

    If you are interested in being a
    guest contributor, contact:
    glasspockets@foundationcenter.org

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