Transparency Talk

Category: "Crowley" (5 posts)

An Interactive Timeline to Mark Our 75th Birthday? Piece of Cake
March 23, 2016

(Sally Crowley is the communications director for The John R. Oishei Foundation.)

Sally Crowley Our 75th anniversary had been looming over us here at The John R. Oishei Foundation for about a year. We knew it was coming, and had brainstormed ways to mark it memorably and cost-effectively. It presented us with an excellent opportunity to build more awareness for our Foundation and its long history of supporting the community.

By mid-2015, we had developed a year-long communications plan to create an ongoing “buzz” about turning 75 in 2016. The plan focused on “75 Years of Giving” and included some “usual suspects” such as a kick-off reception, banners, signage, etc.

Probably the most interesting element of our anniversary plan is the interactive timeline that we created for our website’s homepage. We wanted to compile interesting facts to help the media write about us and to arm our board and staff members with key talking points.

We also wanted to acknowledge and honor the people who helped build the Foundation over time. And, we wanted to be “cutting edge” with our tactics to help enhance our image as a leader in digital communications in our region. Rather than starting from scratch, we searched for an existing timeline “widget” that could be integrated into our site somewhat easily.

We found one used by TIME Magazine to tell the life story of Nelson Mandela. We figured, “hey, if it’s good enough for TIME Magazine, it’s probably good enough for us.”

“TimelineJS” is an open-source tool offered by Northwestern University’s KnightLab that allows the “average Joe” (or “Jo” in this case) to create visually rich, interactive timelines. In theory, beginners (like me) can generate a timeline using nothing more than Google Sheets.

In order to use the tool, we had to have a Google account (which we did.) Our IT vendor got us started by placing KnightLab’s Google Sheets template into our Google Drive and setting up a folder for use as an image repository. Once