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February 2019 (2 posts)

How We Became Candid and What It Means for You
February 6, 2019

We hope you saw yesterday’s announcement that Foundation Center and GuideStar have joined forces to create a new nonprofit named Candid. (If not, surprise!) Here’s a quick summary:

  • Candid connects people who want to change the world to the resources they need to do it. Learn more at candid.org.
  • The name Candid reflects our commitment to be upfront and honest. We’ll speak honestly about what we do, what works, and what can be improved. We’ll put that principle before all others.
  • For now, it’s business as usual for our collective products and services. We’ll keep you posted as activities and offerings evolve.
  • Brad Smith is president of Candid and Jacob Harold is executive vice president of Candid. They published a blog post yesterday that’s worth reading.

HOW WE BECAME CANDID

1
Jen Bokoff
2
Gabe Cohen

Over the years, starting around GuideStar’s inception in 1994, a colorful cast of characters (from past leaders to long-time program officers to students learning about the sector for the first time) wondered why Foundation Center and GuideStar were in fact separate. Our organizations seemed to be working toward analogous (or at least complementary) missions. And, in parallel, staff regularly observed that our stakeholders—be they training attendees, database-hunters for grants, or those looking for funding gaps and partnerships to capitalize on—conflated the two organizations, which muddled the information-finding landscape. In 2012, the organizations more formally investigated the idea of joining forced and decided it wasn’t the right time—combining operations could be a good idea at some point, but not then.

In the years since, we have tested the waters. We partnered on various projects to see how efficiently and effectively we could work together. We shared the costs of obtaining and posting nonprofit data; we collaborated on an ID system for entities working to promote social good; we led conversations about the importance of using data to drive smarter work.

During this time, too, the nonprofit information landscape changed. Probably the biggest development was the expansion of available (but mostly messy) nonprofit and foundation data. We also saw more organizations sharing information and embracing social media and other digital platforms. And everybody was asking nonprofits to provide information—online giving sites, companies providing nonprofit discounts, grantmakers, state charity officials, media ... you get the idea.

So in 2017, Foundation Center and GuideStar looked again at combining operations. We commissioned an expert study, met with past donors, and engaged our board in exploring whether joining forces was possible and smart. The unanimous conclusion: Yes.

The bottom line of that exploration: our organizations could accomplish so much more together than they could apart. The boards came together to work through questions of governance, funding, leadership, and sustainability. As they say, the rest is history.

For the last six months, a cross-organizational group has worked to develop the new organization’s identity and launch it to the world. Starting yesterday, together, GuideStar and Foundation Center are Candid.

WHAT CANDID MEANS FOR YOU

As we begin to integrate operations, it will mostly be business (and mission) as usual for our respective platforms and users. Our goal during this transition period is to ensure that our stakeholders receive the same level of support that we have been delivering for a combined 85 years. You’ll still find comprehensive information about grantmakers on Foundation Center’s website and extensive profiles of nonprofits on GuideStar. You can still improve your grantseeking skills with GrantSpace and update your organization’s information on GuideStar. And you’ll still access Foundation Center and GuideStar products and services the way you always have. We’ll dig into this more on a webinar this month.

There will be some more immediate changes though. Our updated social media presence will be the quickest platform to evolve, and over the next few weeks and months, you’ll notice tweaks to our logos and some of how we write and look.

What you see launching today is only the beginning—it will continue to evolve and be shaped through essential conversations with our board, our staff, and, most importantly, with you. We’ll let you know as these developments happen. But for now, it’s business as usual for the Foundation Center and GuideStar products and services you rely on. (And, all of our friends and family, who were never sure if we worked for GuideStar or Foundation Center because they felt like one and the same, can sleep easier!)

Launching Candid is only the first step. Now comes the real fun—meshing the activities of more than 200 employees. We—and our colleagues—will keep you posted.

Jen and Gabe worked with a small staff group and Open, our brand consultants, for the past five months to create the new Candid brand and identity. They will lead implementation of the brand across Candid’s many offerings over the next year and look forward to connecting with our many stakeholders as part of evolving the work. They also ask for your forgiveness in advance if you happen to get the wrong announcement email, no email at all, or some other sort of communications mishap.

Jen Bokoff is Director of Stakeholder Engagement at Candid, and leads GrantCraft. Shoot her an email any time at jen.bokoff@candid.org, or find her on Twitter at @jenbo1 @grantcraft.

Gabe Cohen is the Senior Director of Marketing and Communications at Candid.

Facing the Future Together
February 5, 2019

The social sector is big. It’s essential. It’s complex. For a combined 85 years, Foundation Center and GuideStar have helped people make sense of that complexity.

But the world faces growing challenges: polarization, climate change, technological revolution, and poverty and inequality. Foundation Center and GuideStar must do more to support the social sector.

Bradford Smith
Bradford Smith
Jacob Harold
Jacob Harold

candidThat's why we are combining our talent, technology, data, and leadership to become a new organization, Candid. There is so much more we can do together:

  • We can offer a 360-degree view of the work of social good—who’s doing what, where, on the issues that matter to people around the world.
  • We can bring the nonprofit sector closer to having common profiles for every organization and in doing so promote more efficient systems for raising funds, managing grants and donations, and measuring impact.
  • We can offer insights that were never before possible and share those insights in clear and actionable ways.
  • We can link the learning of changemakers around the world so they can work smarter, together.

Combining two historic organizations—with tools used by millions of people across hundreds of platforms—will be challenging to say the least. Over the next several years, we will be weaving together technology systems, petabytes of data and content, dozens of products and services, and, most importantly, the deep knowledge and experience of more than 200 staff. But we are confident we can do it.

To guide this transition, we will aspire to the ideal embodied in our new name. The word candid speaks to the roots of Foundation Center and GuideStar, organizations born out of the need to provide fair, accurate, and objective information about foundations and nonprofits. It also informs how we will work, speaking to our future imperative of continuing to earn our stakeholders’ trust in an information-wary world. To succeed, we will need to be honest about what works, what doesn’t, what we know, and what we still need to figure out. In this vein, as Candid, we will use transparency as a guiding value in our communication with you.

Tomorrow two of our colleagues will discuss how we became Candid and what this change means for you. But now we turn to you. Tell us what you’d like to see in a stronger social sector: how can information transform the work of social good?

Bradford Smith is president and Jacob Harold is executive vice president of Candid.

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About Transparency Talk

  • Transparency Talk, the Glasspockets blog, is a platform for candid and constructive conversation about foundation transparency and accountability. In this space, Foundation Center highlights strategies, findings, and best practices on the web and in foundations–illuminating the importance of having "glass pockets."

    The views expressed in this blog do not necessarily reflect the views of the Foundation Center.

    Questions and comments may be
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    Foundation Center

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