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Glasspockets Find: MacArthur Foundation Videos Illuminate Program Strategies
September 18, 2013

(Rebecca Herman is Special Projects Associate for Glasspockets at the Foundation Center-San Francisco.)

We all can't be experts in every field—but we can communicate in ways that makes our intentions clear. Let's say you hear that a foundation is interested in the same issue your work is addressing: girls' education. But girls' education could refer to subsidizing pre-kindergarten in the U.S., awarding college scholarships for young African women, researching improved STEM education, or any number of other programs. The trick to understanding a foundation's goals is to get down to the specifics, without getting lost in a morass of jargon or hours of research.

The MacArthur Foundation is experimenting with using video to explain their program strategies, including Investing in Girl's Secondary Education in Developing Countries. In this four-minute video we are given an explanation of the program goals, why the foundation has chosen to concentrate on this specific need, and the larger global initiatives that tie in to their program strategy:

Watch the video»

A strength of video as a communications tool is that the visuals illustrate the foundation’s values, bringing their program goals to life. Another virtue is that the delivery of the information is usually a personal narration told in straightforward language. We all have read our share of foundation strategy documents that seem written only for specialists. On camera, people are less likely to speak in academic lingo—making it is easier for the program staff to convey their passion for the issue, and thus easier for those on the outside to see and understand what is going on inside foundation portfolios.

In this MacArthur Foundation video, Jorgen Thomsen, Director of the Conservation & Sustainable Development program, explains what excites him about their current strategy and how it builds on and diverges from previous areas of focus:

Watch the video»

Which foundations have excelled at producing videos that illuminate their specific program goals? Let us know at glasspockets@foundationcenter.org.

-- Rebecca Herman

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About Transparency Talk

  • Transparency Talk, the Glasspockets blog, is a platform for candid and constructive conversation about foundation transparency and accountability. In this space, Foundation Center highlights strategies, findings, and best practices on the web and in foundations–illuminating the importance of having "glass pockets."

    The views expressed in this blog do not necessarily reflect the views of the Foundation Center.

    Questions and comments may be
    directed to:

    Janet Camarena
    Director, Transparency Initiatives
    Foundation Center

    If you are interested in being a
    guest contributor, contact:
    glasspockets@foundationcenter.org

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