Transparency Talk

Category: "Social Justice" (24 posts)

Eye on Golden Philanthropy: Neymar Nets Philanthropic Goals
August 25, 2016

(Melissa Moy is special projects associate for Glasspockets. For more information about Olympians and their philanthropy, visit Glasspockets’ Going for Gold).

Neymar Gold Medal PhotoIn the midst of Olympic fever – when Brazil advanced in the quarterfinals – soccer phenom Neymar posted updates on Facebook and Twitter. 

He paused to promote his treasured Insituto Neymar Jr., which provides free education and health services for children in his impoverished hometown.

“One of my greatest achievements in life, to have the joy of creating the Instituto Neymar Jr. and see those smiles,” Neymar wrote on his personal Facebook page.  “Thank you God for making me able to give joy to the lives of these children and their families!”  

As one of the world’s best athletes and a Spanish FC Barcelona player, Neymar has earned comparisons to former Brazil and Santos forward Pele.  He’s racked up four consecutive Player of the Year awards, the 2011 FIFA Goal of the Year and league titles for Barcelona and Santos. In July, Neymar inked a 5-year contract extension with Barcelona, with an annual $16.9 million salary.

New York Times Soccer Kids
Source: New York Times

On the flip side, Neymar has also gained notoriety for partying with celebrities and repaying $51.7 million in fines and back taxes for tax fraud related to endorsement deals.  His temper has led to multiple penalties; and critics have questioned his conduct and sportsmanship.  Following Brazil’s first gold medal win in Rio, Neymar famously resigned as Brazil’s team captain.  However, the national team has not yet ruled out his return.

Neymar is a gifted athlete with an impressive online presence: more than 58.7 million Facebook likes; 57 million Instagram followers; and 24 million Twitter followers.  Earlier this year, ESPN dubbed him the world’s fourth most famous athlete, and Neymar topped U.K. media analysis firm SportsPro’s list as the most marketable athlete in 2012 and 2013. 

What’s interesting is how Neymar leverages his fame and global platform to draw attention to the causes he cares about. 

Neymar & KIdsPassionate Philanthropy

Neymar has targeted his philanthropy efforts toward impoverished communities in Brazil with a focus on clean water and sanitation, as well as education and health services for children.

The fiery and energetic Neymar has regularly partnered with Waves for Water to bring clean water ccto impoverished areas in Brazil.  In 2011, only 48% of rural Brazilian residents had adequate sanitation and 87% had access to improved water, according to WASHFunders.org, a Foundation Center collaborative project that tracks funding and data related to water, sanitation and hygiene.  Additionally, 3.53 deaths per 100,000 Brazilians were attributed to diarrheal disease.

“It makes me really happy to do something for these kids and their families.”

In 2014, Neymar leveraged his celebrity to new heights in a partnership with PayPal and Waves for Water through a global campaign tied to the 2014 World Cup held in Brazil. 

Since more than 3.2 billion people watched at least one live minute of the 2010 tournament in South Africa, this global water campaign banked on the World Cup’s popularity and PayPal’s global platform. 

The strategic campaign cleverly allowed fans to buy water filters for Brazilian cities with the bonus of an homage to the donors’ home countries.  For example, donations from the United States were used to buy water filters for Sao Paulo, where the U.S. soccer team stayed during the tournament.  And PayPal partner eBay auctioned off autographed Neymar memorabilia to boost the campaign proceeds.

Neymar KIDS INSTITUTEHowever, Neymar’s heart remains with his hometown.  In December 2014, Neymar launched the Instituto Neymar Jr. in Praia Grande, a coastal city outside of Sao Paulo.

The facility, which provides education and health services for children, is just a few blocks from where Neymar grew up on B Street in an impoverished community plagued with crime, drugs and unemployment.  It was in this neighborhood that Neymar played street games and futsol, an indoor version of soccer.

The soccer star values the opportunity to give back to his community, and he said it spurs him to excel professionally.  “It makes me really happy to do something for these kids and their families,” Neymar said in an in an ESPN story.

Neymar donated $6 million to the facility and also attracted additional sponsorship contributions to support the effort.  About 2,400 children, ages 7 to 14, attend the facility for two hours before or after school.  The children have free access to computers, dental and medical services, and can study English, Spanish and Portuguese.  Additionally, adults attend vocational classes in the evenings.

The institute is a family affair.  Neymar’s mother serves as the chief executive of the institute, and Neymar and his father spend time with the children. 

“I could not come to Brazil and not visit (the institute),” Neymar said.  “It’s my family’s dream, and I am always happy every time I visit.  It makes me want to keep growing this and doing this the right way.”

What’s Next?

With Neymar’s huge success and talent in sports, marketing, social media, endorsements and philanthropy at age 24, Neymar knows no limits. 

The next few years will be an exciting time for Neymar and soccer fans.  He will no doubt seamlessly continue to navigate player contracts and lucrative endorsement deals – $23 million in 2016 – with global brands like Nike, Red Bull, Gillette and Panasonic. 

With his tremendous fan appeal, social media and online presence, one can only imagine the awareness and improvements Neymar can bring to social justice issues in Brazil as well as the impact and influence he can wield in the philanthropic sector, from local to global levels.  All that to say… More, please.

--Melissa Moy

Why the Olympics and Other Major Sporting Events Usually Increase Inequality in the Host City
August 16, 2016

(Stefan Norgaard is Stanford University Tom Ford Fellow in Philanthropy at Ford Foundation. This post first ran in Ford Foundation’s Equals Change blog.)

Stefannorgaard_linkedinAll eyes are on Rio de Janeiro as it hosts the 2016 Summer Olympic Games. While everyone watches and roots for the athletes from their countries to win gold, few will realize that the ones really losing out are residents of Rio from low-income and working class communities.

This is because the development model for major international sporting events—like the Olympics and the World Cup as well as countless national sporting leagues like the NFL—rarely benefits all residents of the cities where the games are held. For example, even though the city of Rio promoted the Olympics to residents by arguing that hosting the games would increase tourism and lead to major urban infrastructure improvements, the likely result will be billons in losses.

In fact, thousands of low-income Brazilians have already been displaced in order to build infrastructure for the games that will largely only benefit wealthy communities. In addition, several contracting companies for the Olympics now face corruption allegations. What was seen as an opportunity to democratize development in Rio has instead become an opportunity for city officials to justify actions that would otherwise never be tolerated—like human rights abuses, forced evictions, and hiding poor people and neighborhoods away from view.

Olympic Rio Police Salary Protest

Sporting Events and Inequality

These challenges are not unique to Rio or the Olympics. During the preparations for the 2010 World Cup in South Africa, FIFA—the governing body for international soccer—discouraged local authorities from upgrading an existing soccer stadium in a working-class neighborhood of Cape Town. The local government had wanted to modernize this stadium and invest in infrastructure in its surrounding neighborhood because it would help reduce inequality in the city. Instead, FIFA forcibly urged and got local authorities to agree to build a new World Cup stadium in a wealthier section of the city.

“The Olympics in Rio...human rights abuses, forced evictions, and hiding poor people and neighborhoods away from view.”

In Cleveland, owners of the Quicken Loans Arena—home of the NBA’s Cavaliers—requested a 50/50 public-private funding split for the arena’s construction amid critical financing concerns for the healthcare system, justice system, and other government agencies in the country surrounding Cleveland.

And across the United States, the Federal Communications Commission’s “Nixon Rule” allows NFL franchise owners to black out games from being locally televised if high-priced tickets do not sell out even though the stadiums where these football games are played are often built with taxpayer money. As a result, it can sometimes be nearly impossible for city residents to watch their home teams play in person or on TV.

Public spending for large sporting events is often justified through an economic development model that says investing in the infrastructure, marketing, and preparations for these events will benefit everyone. But time and time again, we see that with large sporting events, only a select few—usually wealthier and more privileged members of the community—benefit at the expense of everyone else.

An Equitable Development Model for Sporting Events

Cities and communities do not have to displace their working class residents to build sports stadiums and venues. They don’t have to funnel public funding away from public goods or only build infrastructure in wealthy areas in the name of economic development. Instead, cities can adopt an equitable development model for urban planning, which ensures that all city residents have a chance to benefit from major sporting events.

Olympic Rio ProtestWhat would such an approach look like? For starters, there should be a push for the Olympics and other major sporting event bids to more centrally take into consideration the impact of these events on low-income communities and the general public. These international bodies should allow and empower civil society groups to comment on Olympic development plans at an early stage.

It is important to note that major sporting event planning and the Olympic bidding process often start years before construction even occurs. So in theory there should be plenty of opportunities to engage with civil society and broader communities on proposed development plans. However, the Olympics has a compressed and frenzied bidding process that prevents broad citizen involvement and long-term planning. And once a bid is awarded to a host city, planners rarely want any input that would derail their already-approved plans.

While the Olympic host cities have generally not had a strong track record of creating long-term social and economic benefits for everyone, there are some instances where host cities have intended to do good for the broader community. For example, the 2012 London Olympic Games included a proposal to turn the Olympic Village into 6,000 units of affordable housing. Unfortunately, development for the games also led to widespread evictions. Urban regeneration schemes for Canary Wharf and elsewhere in East London—where the games were mostly centered—have led to intense gentrification post-Olympics. And while the London Olympic Planning Committee had good intentions, the results have been quite uneven.

In hosting the 1992 Olympic Games, the city of Barcelona leveraged the opportunity to develop a comprehensive urban renewal plan that helped create new jobs and transform the city’s deteriorating infrastructure by building a new airport and telecommunications network and improving the sewage system.

Philanthropy’s Role in Promoting Equitable Development

What can philanthropy do to ensure to equitable development models for major large sporting events and arenas benefit everyone? Here are some possible courses of action:

  • Lift up untold stories of injustice. For example, Ford’s investigative journalism grantees, such as Agencia Publica, are working to find cases of injustice related to the Rio Olympics and tell them to a broader public. They recently launched a project on the recent militarization of the Rio police in advance of the games.
  • Convene organizations and make civil society connections. What is happening in Brazil is far from unique and philanthropy can connect grassroots and civil society organizations in Rio with organizations in Cape Town, Athens, Qatar, the United States, and elsewhere. Groups can share common stories, brainstorm potential solutions, and consider new global development models for the Olympics, World Cup, other major sporting events, and domestic sporting leagues. 
  • Build community capacity to engage in urban development policies and debates. Community organizations such as the Observatório de Favelas in Brazil and the Sports Fan Coalition in the United States need critical capacity to build local power and to counter prevailing assertions that major sporting events always leave lasting social and economic benefits for everyone. The Ford Foundation’s commitment to building institutions and networks seeks to support and grow social justice institutions—which often outlive any one battle or campaign—to do just this.

Major sporting events can ignite a city’s spirit and civic capacity, can lead to a sense of citywide pride, and can certainly help to increase tourism and economic stimulus. But major sporting events and projects only benefit everyone when they are deliberately designed to do so. If we change the approach to development, large sporting events like the Olympics can reduce, rather than drive, inequality.

--Stefan Norgaard

2016 Olympic Games: What Rio Doesn’t Want the World to See
August 9, 2016

(Leticia Osorio is a program officer at Ford Foundation. This post first ran in Ford Foundation’s Equals Change blog.)

Leticia_osorio_0142cWith the 2016 Summer Olympics in Rio de Janeiro under way, it is clear the Olympic legacy already falls short of its initial promises to the city.

 Rio is still dealing with inadequate and unfinished infrastructure projects and overinflated costs, on top of the economic and political instability facing Brazil. These unfilled promises mimic the disorganization and corruption from the 2014 World Cup in Rio.

Both games brought promises of meaningful transformations for Rio’s citizens, but instead ended up violating human rights, increasing public debt, and concentrating expensive infrastructure mostly in developed neighborhoods.

Six million people live in the city of Rio de Janeiro, and one in four of them are poor residents living in slums called favelas. In preparing for the World Cup and Olympics, the city government announced a comprehensive development plan that they called the social legacy plan. The favelas have long been starved of investment in public infrastructure, so the prospect of new developments and upgrades was exciting. Instead, the plan only further segregated poor residents.

In Providencia, Rio’s oldest slum, the main project was the construction of a $20 million cable car. While developers promised the cable car would connect residents to jobs, in reality 30 percent of residents were threatened with forced evictions to make way for the project. Not only was the community unaware of the project beforehand, but it also had no input in the draft planning or approval processes.

OLYMPIC PROTEST PHOTO

 The damaging effects of the Olympics on Rio’s poor residents

Widespread threats of forced removals of citizens from their neighborhoods for development projects related to major sporting events in Rio have been controversial. The Popular Committee on the World Cup and the Olympics— a civil society network comprising social movements, NGOs, research centers and universities— estimates that from 2009 to 2015, 22,059 families were forcibly uprooted from their homes for development projects related to these events.

 Agencia Publica, an investigative journalism outlet and a Ford Foundation grantee, told the stories of 100 evicted families, providing them a voice through one of the largest multimedia investigations related to the Olympics. According to Agencia Publica's co-director Natalia Viana, these firsthand stories provide “concrete evidence of serious human rights violations, of the right to housing, to freedom of movement, to information and even freedom of expression.”

Fifty days before the opening of the Olympics, the governor of Rio declared a state of financial emergency and asked for federal support to avoid a collapse in public security, health, education, transportation, and environmental management.

The cost of the Rio Olympics is estimated to be more than $10 billion and that does not include all of the tax exemptions, public loans, and fiscal incentives that have not been disclosed. The government gave special legal exemptions to developers, allowing them to circumvent planning and urban laws, restrict civil liberties, waive mandatory environmental analyses, ban local and informal businesses, and criminalize public protests.

“ More than 90 percent of the 900 families in the low-income community of Vila Autodromo were forcibly relocated to make way for the Olympic Park.”

The NGO Justiça Global, another Ford partner, produced a video series of four episodes telling how such measures are felt disproportionately by those who are already not well protected, such as those with insecure housing, informal jobs, or already suffering from marginalization and discrimination.

For example, more than 90 percent of the 900 families living in the low-income community of Vila Autodromo were forcibly relocated to make way for the Olympic Park, even though most of them held land concessions titles granted by the state. Although compensation and nearby alternative housing was offered, many families resisted leaving, prompting violent clashes with police. The residents felt they were excluded and disturbed by the games for the capital interests of wealthy developers.

In reaction to the negative impacts related to these infrastructure projects, Rio’s government has responded by blocking access to information and reducing transparency. The organization Article 19, another Ford grantee, put in 39 Freedom of Information requests on the impact of the construction of the Transolimpica bus rapid transit system on the lives of the families whose homes are in the way of the new bus system. But only one was fully answered. It was impossible to find out information on the final route of the bus system, although hundreds of families had already been forcibly displaced.

Additionally, more than 2,500 people killed by the police in Rio since 2009, as reported by Ford grantee Amnesty International. In the month of May alone, 40 people were killed by police officers on duty in the city and 84 across the state. The communities most affected by this violence are those living in slums located around the main access routes to and from the international airport and competition arenas.

Involving communities to ensure shared benefits

While cities agree to host major sporting events based on the premise that the resulting development and legacy will benefit everyone, wealthy developers are usually the ones that get all of the gains at the expense of residents, especially those who are poor and marginalized. So what is happening in Rio is not a new story.

What is new is that communities in Rio are starting to push back. A robust civil society network came together to monitor and collect information on development processes, expenditures, and rights violations. It helped residents speak out against harmful development plans and get compensation for those being displaced. The network submitted reports to international organizations, including the Inter-American Commission on Human Rights and various United Nations mechanisms. Communities became the defenders of their own rights, and they sought the assistance of powerful institutions like the Public Defender’s Office and the UN Special Rapporteur on Adequate Housing, leveraging alternative planning and national and international advocacy.

The alliances established between communities and relevant stakeholders were unfortunately not enough to reconfigure the existing power relationship between the city government and the residents. The laws that were passed to relax tender regulations and urbanistic controls did not ban forced evictions or set procedural safeguards, and there was no broad public debate over the nature of improvements needed.

Governments and public managers still need to learn how a city can stage world events successfully while also respecting the rights of the communities living in the path of infrastructure projects. Participatory development and stricter international regulation is a good place to start. Just like how government and business elites organize and lobby to host these games, we must help communities organize and defend their rights to ensure that they are truly benefitting from the development and investment associated with these games.

-- Leticia Osorio

Prince: The Artist Now Known as a Philanthropist
May 12, 2016

(Melissa Moy is special projects associate for Glasspockets.)

Prince was known for his over-the-top showmanship, his musical genius, and for notoriously changing his stage name to a symbol after a copyright battle.

Inducted into the Rock & Roll Hall of Fame in 2004, the prolific artist released 39 albums over a 40-year career; his last two, HITnRUN Phase One and HITnRUN Phase Two, were released in September and December 2015. A mentor and producer for an entire generation of musicians, Prince also penned Top 40 hits for more than a dozen artists - in all,  winning seven Grammys along the way.

Prince Photo
Despite his iconic fame and success, few knew of Prince’s generosity to the causes and organizations he cared about.

Since his unexpected death in April, Prince’s philanthropic endeavors are now coming to light as friends, family and charity organizations are speaking up about his quiet, anonymous giving.  

Van Jones, a friend, philanthropic advisor and attorney for Prince, shared his memories on YouTube, describing how Prince was quick to act whenever a friend or stranger needed aid, from installing solar roofing panels for poor families to making sure a friend’s children were cared for during a crisis. Jones recalled Prince saying: “Don’t give me the credit, don’t give me the glory.”

Anonymous Giving

Interest in Prince’s philanthropy will likely raise the visibility of causes he cared about, with news of his good deeds now circulating widely in the media.

"It seems anonymity has a shelf life...We now know that Prince was a long-time supporter of a range of causes in his native Minnesota and across the country.”

Even with all of the press attention, much remains unknown about Prince’s philanthropy. As a Jehovah’s Witness, Prince may have felt compelled to keep his giving private. Jehovah’s Witnesses are politically neutral and are discouraged from engaging in voting, advocacy or activism. These factors may have spurred the singer-songwriter’s desire to remain anonymous about his philanthropy.

However, it seems anonymity has a shelf life. Although he may have desired to remain below the philanthropic radar, with his death, we now know that Prince was a long-time supporter of a range of causes in his native Minnesota and across the country.

Prince often focused his support in helping youth and disadvantaged communities, contributing to #YesWeCode, an organization that equips urban minority youth with technology education and Green for All, which creates green jobs in struggling communities. Prince also gave $12,000 to help prevent the closure of the Western Branch Library of the Louisville Free Public Library in Kentucky, the nation’s first full-service library for African Americans.

Prince First Avenue & 7th St - Tenaja
Purple Rain Philanthropy

The Purple Rain philanthropist supported local causes and used his platform to draw attention to his community.  Many point to the fact that Prince made his home in Minnesota rather than pick up and move to Hollywood or New York as further evidence of his commitment to his community.

His 1984 movie, Purple Rain, was about the music scene and life in Minneapolis; several scenes were filmed at local music venues, First Avenue and 7th St Entry. And well beyond the making of the film, his philanthropy continued to rain support on local issues.

“The Purple Rain philanthropist supported local causes and used his platform to draw attention to his community.”

In Minnesota, he secretly gave $80,000 to Urban Ventures Leadership Foundation and $50,000 to a fund for the victims and families of the 2007 I-35 West bridge collapse.

Prince’s former wife, Manuela Testolini, described him as a “fierce philanthropist.” In fact, the couple met doing philanthropic work together. Testolini credited Prince for inspiring her to start her own charity 10 years ago.  Just before Prince’s death, her foundation, In a Perfect World, had announced plans to build and name a school in his honor.

Prince’s foundation, Love 4 One Another Charities, gave away $3.2 million to charities from 2001-2007, according to federal tax returns. In that same time period, Prince gave $10.9 million to his foundation. The foundation was funded, at least in part, by Prince’s 1995-97 Love 4 One Another tour.

It is unknown what happened to his foundation, as tax returns are unavailable beyond 2007, at which point the foundation held $11.9 million in assets.

In 2007, his foundation’s largest gifts included $800,000 for the Peccole Lakes Kingdom Hall Fund, in Las Vegas, to support a Jehovah’s Witness organization; $50,000 to the aforementioned Minnesota Helps Bridge Disaster Fund; $50,000 to Testolini’s In A Perfect World, in Minneapolis, which supports education for at-risk children; and $40,000 for Urban Farming, in Southfield, MI, to support healthy living and food for the hungry.

Prince the Activist

Although Prince quietly conducted his philanthropy, he seemed aware of the power and light he could shine on social issues important to him, and he often used his influence to take very public stands.

In 2004, he publicly criticized the music industry for promoting sex, violence and drugs in rap and R&B.  On his 1999 album notes, Rave Un2 the Joy Fantastic, Prince, a vegan, wrote about the cruelty of wool production.

More recently, the “Purple Rain” philanthropist spoke out against racial injustice

Prince held benefit concerts for organizations and individuals in need. He gave money to the family of Trayvon Martin, the African American youth shot and killed by a neighborhood watch volunteer in 2012.

In response to the deaths of young black men at the hands of police, Prince wrote and performed a new protest song, “Baltimore,” at his 2015 Rally4Peace event.  The song included references to Michael Brown and Freddie Gray and the chorus: “If there ain't no justice then there ain't no peace.”

At the 2015 Grammys, Prince alluded to the Black Lives Matter movement while presenting the album of the year, declaring: “Albums still matter. Like books and black lives, albums still matter. Tonight. Always.”

A will for Prince’s estate has not been found, so it is uncertain if he earmarked funds for favorite charities. However, with the legacy of his philanthropy in the spotlight, perhaps the causes and organizations Prince supported will benefit anew from the visibility and influence the knowledge of his support brings.

--Melissa Moy

Remembering David Bowie’s Philanthropic Contributions
January 21, 2016

(Melissa Moy is special projects associate for Glasspockets.) 

David Bowie photoThere has been no shortage of media coverage on David Bowie’s musical legacy and influence as an artist.  A few articles have also focused on his philanthropic activities, which we will summarize here since the world of celebrity philanthropy is often not as visible as the star at its center.

The late British singer and actor, who died January 10 of liver cancer, was  passionate about philanthropic work that supported HIV/AIDS research and treatment, children in poverty, and humanitarian assistance for developing nations, according to Forbes Magazine

Bowie, 69, used his celebrity and influence to raise awareness and money for HIV/AIDS research and famine in Africa for numerous charities at his concerts.  The New York resident and his wife, supermodel Iman, have been deeply involved as donors and advocates for HIV/AIDS research for more than 25 years – especially noteworthy because they helped raise awareness in the early days when little was known about the global impact of HIV/AIDS, according to the nonprofit The Borgen Project.

Bowie actively supported Keep A Child Alive Foundation, which was co-founded by fellow artist Alicia Keys.  The foundation works to end AIDS for African children and their families and provides healthcare for those who lack access to life-saving treatment.  Iman also served as the foundation’s ambassador.

Additionally, Bowie partnered with War Child, an organization that helps children and youth impacted by war through music therapy, education, health and emergency programs.  He also contributed to the Whatever It Takes campaign, which supports 21st Century Leaders.    

Several of Bowie’s notable charitable concerts included a 2006 gala performance for Keep A Child Alive and the acclaimed 1985 Live Aid concert, a 16-hour concert fundraiser simultaneously held in London and Philadelphia that brought attention to Africa’s famine.  Bowie was a headliner at the event that featured a number of prominent singers and bands including Paul McCartney, Elton John, Bob Dylan, Queen and The Who.

New York City Mayor Bill de Blasio declared January 20 as David Bowie Day.  The proclamation was expected to be delivered at the curtain call of the final performance of Lazarus, the Off-Broadway musical that Bowie co-wrote and co-produced.  Chicago previously named September 23, 2014, as David Bowie Day.

David Bowie is survived by his wife Iman; the couple's 15-year-old daughter Alexandria; and his son Duncan Jones, 44, whom he had with former wife Angie Bowie.  Given Iman’s philanthropic track record, she is likely to continue the couple's charitable legacy.  In addition to the charities already mentioned, Iman also supports Save the Children; UNICEF Go – 2 – School Initiative / Somalia; Hope for Congo; and the Dr. Hawa Abdi Foundation, which supports healthcare, education, WASH and agriculture in Iman’s native Somalia.

--Melissa Moy

 

Living Up to a Legacy of Glass Pockets
November 5, 2015

(Deanna Lee is chief communications and digital strategies officer at Carnegie Corporation of New York.)

Deanna LeeWhat does a website redesign have to do with “glass pockets?” For Carnegie Corporation of New York—whose mission is to promote the advancement and diffusion of knowledge and understanding—it goes far beyond a general use of the Internet to transmit information. “Glass pockets” is a defining principle of who we are, and thus a defining principle that has guided our entire web redesign process.

First, some background. In the 1950s,  Carnegie Corporation chair Russell Leffingwell testified before Congress that “foundation[s] should have glass pockets,” allowing anyone to easily look inside them and understand their value to society.  A legacy of transparency connected to dissemination continued through Corporation president John Gardner, who advocated for energetic dissemination of activities, to current president Vartan Gregorian, who has emphasized our “legacy of glass pockets” as an ideal and a guidepost for “communicating as clearly and in as much depth as possible how the Corporation conceives of its mission.”

Today’s digital landscape means that we can realize this—reaching and engaging more people, with more information about what we do—as never before. We think of web channels, tools, and design, not as new, “disruptive” technologies, but rather as evolving (and exciting!) opportunities to realize a 100-plus year-old mission.

And so, the redesign process for Carnegie.org began with a largely internal branding exercise to further define our longstanding mission. With the great folks at Story Worldwide, we articulated a core narrative with “pillars” or key principles, including a sense of stewardship to the legacy of Andrew Carnegie, a focus on expert knowledge, a “selfless” emphasis on program grantees and their work, and a commitment to serving as a convener of grantees in like areas of knowledge, and of knowledge-based communities.  These organizational principles were central to how design firm Blenderbox went on to imagine and develop the website layout and user experience.

At the same time, we conducted surveys and interviews with multiple stakeholders and audiences about the old site. As Chris Cardona of the Ford Foundation has written on the Glasspockets blog, we have to be open to failure, and be willing to look at what works and what doesn’t.  Also important, as emphasized in Glasspockets’ transparency indicators, is sharing the results.

What wasn’t working? People said they did not have a clear sense of our program areas.  With information and stories ranging from international peace and security to voting rights to standards in K-16 education all “mixed together,” they found it difficult to delve into their areas of interest.  Also, grantees wanted to be able to connect with peers, and to learn about each other’s activities.

This is why the new Carnegie.org immediately presents a clear depiction of our core program areas (arranged, in homage to Andrew Carnegie, like library book spines). 

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Each program folds out into a preview of a mini-site, with separate subdomains or “hubs” for Education…Democracy…International Peace and Security…and Higher Education and Research in Africa. 

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Enter a program hub, and a simple layout shows the overarching goal of the program and its focus areas (or, in terms of Glasspockets indicators, grantmaking priorities).

Beyond that, each program boasts its own flavor and kinds of content that emphasize those mission pillars—expert knowledge, convening, an emphasis on grantees, and stewardship of our history:

3-600pxInternational Peace and Security currently features commentary on this policy question of the day: Should the U.S. cooperate with Russia on Syria and ISIS? Answers are “convened” as a compendium of multiple grantee experts, scholars, and policymakers—a forum bringing together leading worldwide thinkers and opinions. 

Education features an interactive, multimedia presentation (we call it a Fable) on STEM education—showcasing our historical work on math and science education, including Carnegie Commission reports that set the framework for today’s Next Generation Science Standards, and visual case studies of grantees like Chicago’s Museum of Science and Industry.

Democracy’s Fable takes an extensive look at the 50th anniversary of the Voting Rights Act. Plus, at a time when nearly one in four Americans is not registered to vote, we wanted to convene communities and engage the public with our grantees’ work.

4-600px“Your Vote—Your Voice” showcases tiles of leaders of the New Americans Campaign weighing in on why it's important for recently naturalized citizens to vote. 

Good digital strategy also employs community, in the form of partnerships. We’re pleased to have worked with TINT to convene live social media compilations, including the feeds of more than 40 partners of National Voter Registration Day. And, a Genius version of the Voting Rights Act allows for annotations by experts at the Brennan Center for Justice and others.

Finally, we at the Corporation are, first and foremost, stewards of Andrew Carnegie’s legacy. Nearly 10 percent of visitors to our old site came for biographical information about him. To meet their needs more fully and to meet our mission, our Andrew Carnegie Fable includes embeddable elements key for students preparing multimedia presentations, with timelines, quotations, audio and film of Carnegie, infographics on his wealth, and connections to our family of 26 Carnegie institutions worldwide.

This is just the beginning. We’ll soon unveil features allowing program officers to share their experiences, video forums, and more.  It all comes down to glass pockets—using information and the presentation of information to openly share how we meet our mission responsibilities of serving as convener and champion of expert knowledge and change-making grantees. Carnegie.org aims to clearly present our intent, our priorities, and our work, and most of all to be a living—and evolving—expression of our mission to advance and diffuse knowledge and understanding.

--Deanna Lee

Eye On: Sara Blakely
September 24, 2015

(Melissa Moy is the special projects associate for Glasspockets. For more information about Sara Blakely and the other Giving Pledgers, visit Foundation Center's Eye on the Giving Pledge.)

Sara_Blakely YellowSara Blakely’s desire to help female entrepreneurs and empower women and girls is rooted in her belief of “paying it forward.”

Through her philanthropic endeavors via the Sara Blakely Foundation, the Spanx Inc. founder is positively shaping the lives of women.  Bill Gates personally invited Blakely to join the Giving Pledge, whereby wealthy individuals have pledged to give away most of their wealth during their lifetime. 

Blakely’s mentor and friend, Virgin Group tycoon Richard Branson – the first British Giving Pledger – made his pledge in February 2013, and Blakely followed suit in May 2013, demonstrating the multiplier effect that being open about one’s philanthropy can have.

In her Giving Pledge letter, Blakely described her gratitude for being a woman in America when millions of women around the world are “not dealt the same deck of cards upon their birth.” She added, “Simply because of their gender, they are not given the same chance I had to create my own success and follow my dreams. It is for those women that I make this pledge.”

Sara Blakely:

  • Successful entrepreneur and owner of Atlanta-based Spanx Inc.
  • In 2012, Forbes Magazine named her the youngest self-made female billionaire
  • TIME Magazine’s The World’s 100 Most Influential People 2012 list
  • Clearwater, Fla., native
  • Minority owner of the Atlanta Hawks
  • Personal net worth is over $1 billion

At 44, Blakely has a number of “firsts” under her belt – including the youngest woman in the world to become a self-made billionaire and the first self-made female billionaire Giving Pledger.

I pledge to invest in women because I believe it offers one of the greatest returns on investment.

Through her Atlanta-based foundation, Blakely invests her woman’s shapewear fortune into philanthropic initiatives that focus on women and girls, from entrepreneurship and education to addressing homelessness.

The foundation gave $613,520 to 30 organizations in 2013. Significant grant awards made through the foundation in that year show a variety of philanthropic interests including: $100,000 to V-Day to stop violence against women; $100,000 to the Focus Foundation to help children and families with X & Y Variations, Dyslexia, and/or Developmental Dyspraxia reach their potential; $65,520 to help women survivors of war, poverty and injustice; $50,000 to the Clearwater Marine Aquarium to help preserve marine life in her hometown of Clearwater, Fla.; and $40,000 to Girls on the Run of Atlanta to empower young girls, grades 3 to 8, through a youth development and running program.

“I pledge to invest in women because I believe it offers one of the greatest returns on investment,” Blakely said in her Giving Pledge letter. “While many of the world's natural resources are being depleted, one is waiting to be unleashed — women.” Using her fortune to invest in start-up female entrepreneurs must be very satisfying for Blakely, having been one herself not that long ago.

The Florida State University graduate developed the idea for Spanx while getting ready for a party. Blakely didn’t have the right undergarment to wear under her slacks. She cut the feet off of her control top pantyhose and liked the slimming effect.

With great tenacity, the Florida saleswoman researched the undergarment business and even wrote her own patent to save money. Facing skeptical hosiery mill owners in a male-dominated field, Blakely eventually convinced one mill owner to manufacture her products.

Blakely credits her big break to Oprah Winfrey, who named Spanx one of her “favorite things” in 2000. The next year, she sold 8,000 units on home shopping network QVC in the first six minutes.

Blakely’s commitment to “paying it forward” informs Spanx corporate philanthropy, which prioritizes giving female entrepreneurs assistance through its Leg Up program. Blakely notes that every woman can benefit from a “leg up,” or assistance from other women. The unique program offers female business owners the opportunity to promote their products to Spanx customers via the catalog, website and Social Media.

In 2015, Spanx selected two innovative Leg Up businesses, the Akola Project and Sseko Designs.

The Akola Project empowers Ugandan women in extreme poverty by providing a livelihood developing handcrafted jewelry; 100% of the profits are reinvested into the community.

Sseko Designs is a fashion company that employs impoverished Ugandan women and supports their education; 100% of the company’s employees are currently pursuing their university degrees or are graduates.

The entrepreneur’s passion around women’s issues is also expressed in the Spanx company mission, “to help women feel great about themselves and their potential.”

“Since I was a little girl I have always known I would help women,” Blakely said. “I have been setting aside profits since the start of Spanx with the goal that when the time comes I will have an amazing opportunity to help women in an even bigger way.”

--Melissa Moy

Katrina Ten Years Later: Philanthropy’s Reflections and Lessons Learned
September 3, 2015

(Melissa Moy is the special projects associate for Glasspockets and Janet Camarena is the director of transparency initiatives.)

Although Hurricane Katrina is one of the most devastating and catastrophic events this country has faced, the disaster inspired heroic acts of courage, banded neighbors and communities together, and served to shine a bright spotlight on how philanthropy and our collective capacity to give, can generate hope and promise during even our bleakest hour.  

According to the Center for Disaster Philanthropy, at $108 billion, it is the nation’s most costly natural disaster and one of the most deadly hurricanes with more than 1,800 lost lives. 

Hurricane Katrina also left a unique and indelible mark on philanthropy, with Giving USA estimating that $6.5 billion came from the private sector in just the two years following the disaster.  However, given the enormous impacts on community health, shelter, jobs and the economy, philanthropy and government had an unprecedented challenge in addressing the great and urgent needs of New Orleans and the surrounding areas in Katrina’s aftermath. 

Anniversaries offer a natural opportunity for reflection and remembrance.

Since anniversaries offer a natural opportunity for reflection and remembrance, the last few weeks have provided a number of articles, reports, and programs that open up the work in new ways, showing both transparency around data and lessons learned, as well as pointing to potential ways forward with continuing challenges. Below is a round-up of the various resources that have recently been produced related to helping us better understand and learn from our field’s continuing efforts to render aid, hope, and ultimately change for the better:

  • ULGNOlogoNew coalitions and opportunities arose in the areas of education reform; economic development and entrepreneurship; criminal justice reform; and housing recovery.  With support from the Rockefeller Foundation, New Orleans has released a resilience strategy.
  • The Center for Disaster Philanthropy (CDP), which focuses on “the when, where and how of informed disaster giving,” recently released an assessment of how and where foundations are spending their dollars.  Members of the CDP also shared their perspectives on lessons learned and discussed how some organizations were transparent about their failures. For example, the American Red Cross admitted to their failure when fraud occurred while providing financial assistance.
  • Katrina10LogoFoundations and organizations also report disparities, including racial and economic impacts. For example, a report from the Urban League of New Orleans finds that recovery efforts have disproportionately benefited white residents, and that many African American residents who left the region after the disaster, have not returned.
  • For an examination of Katrina’s significance to our national struggle with race and class, our own PhilanTopic’s Mitch Naufft’s recent blog, “When the Past is Never Gone,” is a must read.
  • Overall, philanthropic organizations can inform and promote their goals and results through innovative storytelling.  Katrina 10 – a group of nationwide foundations and corporations – is one such entity that is sharing recovery data.

Data and infographics, particularly through the use of social media, provide foundations and others, a unique opportunity to report on events on the ground as well as how, where and who receives funding.  Additionally, foundations can tell unique stories with data and infographics, and expand opportunities for transparency.

People often say that time heals all wounds; the recurring theme from the resources might instead lead us to believe that though it does heal some wounds, the passing of time also creates new and unexpected wounds.  As a result, the best way to truly heal may be to increase our collective understanding of what is working and what isn’t.

--Melissa Moy & Janet Camarena

Funding the Marriage Equality Movement: Lessons in Collaboration and Risk Taking
July 6, 2015

(As a communications associate at Foundation Center, Noli Vega helps to develop, implement, and monitor strategies to increase the organization’s visibility and communicate about its products and services effectively. She manages projects that strengthen both internal and external communications — in print, online, and in person. Noli has worked with a variety of nonprofits including the Inner Resilience Program at the Tides Center, the Gay & Lesbian Alliance Against Defamation (GLAAD), and the United Federation of Teachers (UFT). She earned a B.A. in political science and women’s studies from Lehman College. This post was originally featured as a GrantCraft case study.)

NAV_web_180_180_s_c1The marriage equality movement in the United States has been fueled by the strategic and coordinated efforts of legal groups, advocacy organizations, and a small but active community of grantmakers. The historic U.S. Supreme Court ruling on June 26, 2015, to extend marriage equality nationwide was preceded by a gradual legislative sea change and dramatic shift in public opinion. In 2001, a majority of Americans opposed the idea of allowing same-sex couples to marry. In 2015, polls showed a reversal of the numbers with 57 percent of Americans favoring marriage equality.

One of the key funders behind this shift was the Civil Marriage Collaborative (CMC), an initiative of the Proteus Fund that has partnered with individual donors and foundations to give roughly $2 million in grants each year since 2004 for a broad range of publicly visible education activities to advance marriage equality. In the wake of the Supreme Court’s groundbreaking decision to uphold same-sex marriage as a constitutional right, it’s worth looking closer at how the CMC, as a funder collaborative, contributed to the success of the marriage equality movement. The CMC’s story also offers lessons about the role philanthropy can play in advocacy, and how funders can collaborate and take risks for greater impact in a movement.

The CMC sought to change the debate about marriage equality by funding a broad array of public education activities including research, message development, and state-level polling.

Prior to the Supreme Court decision, federal law defined marriage as the union of a man and a woman. By 2004, marriage equality had gained traction with key legislative wins, including the approval of civil unions in Vermont, which granted same-sex couples some, but not all, of the legal benefits of marriage, and a landmark victory in Massachusetts that made it the first state in the U.S. to uphold the right of LGBT couples to marry. But it was also a year of setbacks for the movement, as a series of same-sex marriage bans were passed in 13 states. According to the CMC’s director, Paul A. Di Donato, it was around this time that some grantmakers began to realize that achieving a critical mass of support for marriage equality would require greater engagement by philanthropy, not just a few relationships between individual foundations and big national players. With that in mind, a group of funders, including the Gill Foundation, the Evelyn and Walter Haas Jr. Fund, the Overbrook Foundation, and the Proteus Fund as a convener, came together around the idea that pooling financial resources and sharing collective knowledge could lead to broader change. They agreed to test the waters as a funder collaborative for a few years to observe whether same-sex marriage would continue to gain traction. In 2007, when Paul joined the CMC, same-sex marriage was still at the top of the LGBT agenda, and the collaborative’s members were still deeply committed to supporting public education activities advancing this agenda.

Rainbow_flag_wide

From the outset, the collaborative focused on a state-based funding strategy that aligned with the overarching vision of the national campaign. CMC reasoned that “success at the state level is essential to build a national movement for a definitive victory at the federal level.” Paul and the CMC also recognized that there was a need to fund organizations operating at the state level because other grantmakers had made an assumption that funding national organizations would result in larger impact. To keep a pulse on emerging priorities in different states, the CMC formed connections with a range of influential partners, including organizations such as Freedom to Marry, the American Civil Liberties Union, and Lambda Legal. Paul explains that relationship building was an intentional part of the CMC’s strategy. “We always maintained very close working relationships and true partnerships with key national leaders, other movement organizations, and our grantees in the states to make sure we were operating as an integrated team.”

Drawing on the knowledge of its network, the CMC sought to change the debate about marriage equality and shift opinions by funding a broad array of public education activities including research, message development, and state-level polling (both baseline and post-public education polling in order to demonstrate cause and effect). Once the most effective messages had been identified, they could be deployed by grantees through field tactics like coalition building, community outreach, and other forms of advocacy. The collaborative understood that all of these activities had to happen concurrently — “firing on all cylinders,” as Paul puts it — in order to build the momentum needed to change polling numbers, which was one measure of success.

As a funder collaborative, the CMC has modeled how strategic partnerships and collaboration in philanthropy for advocacy can achieve significant results.

The CMC made it a priority to learn from both the successes and failures of the initiatives it funded. By striving to understand why particular activities worked or why setbacks occurred, the collaborative could invest the appropriate resources in helping grantees fine-tune the next iteration of their work. Of course, it can be challenging to fund in an environment that is constantly changing, in which it may not be possible to achieve consistently successful results. But Paul is confident that some of the CMC’s biggest successes resulted directly from its openness to taking risks after major setbacks such as the passage of Proposition 8 in California in 2008 or the loss of marriage equality in Maine during a 2009 ballot initiative. “I can honestly say that we were risk takers. When there was a big loss in the field where we had been funding the public education component, we doubled down. We were willing to make bets on people and tactics and strategies that were evolving as they went along.” After the loss in Maine, the CMC continued — and even ramped up — its funding in order to help local grantees like EqualityMaine analyze the problem, understand how to address it, and implement a new plan. When the question of same-sex marriage reappeared on the ballot in 2012 in Maine and three other states, it passed.

The CMC’s willingness to take risks enabled it to be responsive to emerging opportunities and challenges. These strengths stem in part from the nature of a funder collaborative structure, which, in CMC’s case, yielded strategic benefits, including:

  • Convening power: The collaborative was a catalyst for bringing key stakeholders together in order to achieve an integrated overarching strategy. At annual meetings, funder members met for shared learning and agenda-setting discussions with movement leaders; national nonprofit partners; experts in field organizing, polling, and communications; and grantees. The CMC used its convening power to effectively build trust with its grantees and partners, and to gather the knowledge it needed to engage in sophisticated and strategic grantmaking. By the end of these meetings, Paul observes, “the ball had been moved forward in terms of a deeper understanding of issues and getting people on the same page.”
  • Amplified impact: Coordinating with a breadth of organizations had a positive ripple effect that extended the reach of the CMC’s funding and influence. Other grantmakers in the field trusted what the collaborative was doing and followed its lead. According to Paul, it wasn’t uncommon for nonprofits on the ground to seek grants from the CMC before pursuing other funders because “it became a good housekeeping seal of approval to have a CMC grant.” While the collaborative was responsible for investing $20 million in public education activities over 11 years, Paul estimates that it had a direct impact on securing and directing another $10 to $15 million.
  • Knowledge for philanthropy: The CMC commissioned several internal evaluations to examine how public education activities have fit into and impacted the broader movement. These included case studies of the 2011 marriage equality victory in New York State and an evaluation of 2012 ballot box wins in Maine, Minnesota, Washington, and Maryland. Learnings were shared with the CMC’s network of grantmakers as tools for understanding marriage equality funding and shaping public education grants in other issue areas.

As a funder collaborative, the CMC has modeled how strategic partnerships and collaboration in philanthropy for advocacy can achieve significant results. Following the marriage equality ruling, Paul sees a vital, ongoing role for funders in breaking through other barriers that marriage equality alone will not overcome including discriminatory practices in housing, education, the criminal justice system, and employment. “There’s a robust agenda out there that needs work, and that work can’t happen unless it has money. Until all levels of government are doing everything they can to fight discrimination in all those other areas, the policy job isn’t done.”

For more information about the Civil Marriage Collaborative, visit www.proteusfund.org/cmc.

To learn more about funder collaboratives, read our GrantCraft guide.

--Noli Vega

A Gender Data Revolution
April 7, 2014

(Yinebon Iniya is manager, International Data Relations at the Foundation Center.)

Iniya-150With today’s technology, the public’s appetite for transparency and tracking outcomes has only increased. There is a growing demand for philanthropic players with specific interests in health, education, art, and human rights to provide metrics that show progress, especially in a world that is looking beyond the Millennium Development Goals, to the post-2015 Development Agenda. The Foundation Center, which continues to increase its data on global organizations, understands that the key to progress is to cultivate partnerships that help us do more than just acquire grantmaker data. Partnerships help us understand and frame key issues, providing us with unique opportunities to collaborate effectively and create ideas together.

In some cases, these collaborations become a web site, such as WASHfunders, which the Foundation Center created with seeding funding from the Conrad N. Hilton Foundation as a one-stop shop for funding and needs-related data and information for donors, policymakers, and stakeholders interested in water, sanitation, and hygiene. Another example is BMAfunders, a project of the Open Society Foundations and the Foundation Center that facilitates engagement, collaboration, and strategic decision making in the field of black male achievement.

But what about gender-related issues? Data 2X, announced in 2012 as a partnership between the UN Foundation, the William and Flora Hewlett Foundation, the U.S. Government, and the office of former Secretary of State Hillary Rodham Clinton, has the following goals:

To advance gender equality and women’s empowerment and further global economic and social gains through improved data collection and analysis that can guide policy, better leverage investments and inform global development agendas.

Data 2X created a report that identifies five key gender-related areas that need to be addressed: health, education, economic opportunity, political participation, and human security. The report suggests improving data collection by compiling information from various sources, including micro-level surveys, administrative records, and census data. The report also mentions that big data and mobile technology can fill many of the gaps in collecting information such as access to financial services, distance traveled for work, remittances, and connections with others while working away from home.

Earlier this month in New York City, Data 2X helped organize a roundtable discussion, New Strategies for a Gender Data Revolution, which consisted of two panels from statistical organizations that delved into these issues. The first panel featured Mayra Buvinic of the UN Foundation Data 2X team, Marcia Quintslr of Instituto Brasileiro de Geografia e Estatística, Ola Awad of Palestinian Central Bureau of Statistics, and Lina Castro of the Philippine Statistical Authority.

One key challenge is to empower users—from women to governments, policymakers, foundations, NGOs, local organizations, universities, and other statistical organizations—to utilize the data in ways that benefit them.

The second panel included Pali Lehohla of Statistics South Africa, Imelda Musana of Uganda Bureau of Statistics, Félix Vélez Fernández Valera of the National Institute of Statistics, Geography and Informatics (INEGI), and Neil Jackson of the Department for International Development (UK).

While each member made their points about new data collection and compilation, there was an acknowledgement about the existing data that could help provide additional answers. Ms. Bulvinic stated that the emphasis was really on the data quality, availability, openness, efficiency, and usability.

Mr. Lahola was jovial yet frank as he recounted a story analyzing the unfairness of something as simple as the bathroom sizes between men and women, and he used that as a basis to make his point about unconscious biases that exist, possibly distorting the understanding of statistics.

The most resonating comment of the afternoon was made by Ms. Musana, who indicated that while Uganda collects gender-related data, it is important to know the eventual outcome of data collection and how it is being used. She cited that in some cases they run statistical reports just because they are asked to—although she noted considerable progress has been made in data compilation.

All the panelists agreed that many gaps remain; some of the speakers added that one key challenge is to empower users—from women to governments, policymakers, foundations, NGOs, local organizations, universities, and other statistical organizations—to utilize the data in ways that benefit them.

The discussion was chaired by Ruth Levine, director of the Global Development and Population Program at the William and Flora Hewlett Foundation, who indicated that it was imperative to get input from the primary producers of economic and social statistics, and it is important for them to have the capacity to initiate and sustain their programs.

Will these ideas lead to a web site dedicated to gender-related issues—similar to the web sites for WASHfunders and BMAfunders? Judging from the conversation at this event, it is long overdue.

-- Bon Iniya

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About Transparency Talk

  • Transparency Talk, the Glasspockets blog, is a platform for candid and constructive conversation about foundation transparency and accountability. In this space, Foundation Center highlights strategies, findings, and best practices on the web and in foundations–illuminating the importance of having "glass pockets."

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