(Sally Crowley is the communications director for The John R. Oishei Foundation.)
Our 75th anniversary had been looming over us here at The John R. Oishei Foundation for about a year. We knew it was coming, and had brainstormed ways to mark it memorably and cost-effectively. It presented us with an excellent opportunity to build more awareness for our Foundation and its long history of supporting the community.
By mid-2015, we had developed a year-long communications plan to create an ongoing “buzz” about turning 75 in 2016. The plan focused on “75 Years of Giving” and included some “usual suspects” such as a kick-off reception, banners, signage, etc.
Probably the most interesting element of our anniversary plan is the interactive timeline that we created for our website’s homepage. We wanted to compile interesting facts to help the media write about us and to arm our board and staff members with key talking points.
We also wanted to acknowledge and honor the people who helped build the Foundation over time. And, we wanted to be “cutting edge” with our tactics to help enhance our image as a leader in digital communications in our region. Rather than starting from scratch, we searched for an existing timeline “widget” that could be integrated into our site somewhat easily.
We found one used by TIME Magazine to tell the life story of Nelson Mandela. We figured, “hey, if it’s good enough for TIME Magazine, it’s probably good enough for us.”
“TimelineJS” is an open-source tool offered by Northwestern University’s KnightLab that allows the “average Joe” (or “Jo” in this case) to create visually rich, interactive timelines. In theory, beginners (like me) can generate a timeline using nothing more than Google Sheets.
In order to use the tool, we had to have a Google account (which we did.) Our IT vendor got us started by placing KnightLab’s Google Sheets template into our Google Drive and setting up a folder for use as an image repository. Once these were in place, all we needed to do was type in dates, headlines and copy for each timeline entry. It was as easy as filling out an Excel spreadsheet. We then uploaded corresponding images to the repository. Happily, this was just a click-and-drag motion. We added the link from each photo into the matching record on the spreadsheet.
The most time-consuming part was gathering key milestones from our Foundation’s 75-year history. We scoured microfilm at the library. We rifled through boxes of old memorabilia, pulling out relevant newspaper clippings and scanning them -- being careful not to handle them too much for fear of their complete disintegration. We went through our electronic files to pull snippets from media releases, photos of key happenings, etc. The result, SO FAR, is over 100 timeline entries, and the rescue of significant artifacts of our Foundation’s past from the dustbin of history.
One of the coolest characteristics of the timeline is that it is dynamic. I can keep adding things as I have time. And, we can get input from the community. For example, we promoted the timeline on social media, asking folks to try it out and to let us know if we missed anything important. (I knew we’d missed something, since I have not been at the Foundation for 75 years and am, unfortunately, not omnipotent.) Sure enough, I heard back from a staff member -- I forgot the promotion of a colleague. So, I found a photo, uploaded it into Google Drive, went into the Google spreadsheet and added the date and headline. In 5 minutes, the entry was live.
Overall, I’d say the effort was very worthwhile. Feedback has been extremely positive. And, I have to admit: it’s better than I could have imaged.
Take a look. Let us know your thoughts on it and/or share your experiences with anniversary communications and/or interactive timelines!