Transparency Talk

Category: "Data Visualizations" (13 posts)

Practicing Transparency for Discovery and Learning
May 22, 2017

Richard Russell Resize Photo

At The Russell Family Foundation, we appreciate tools that help make the invisible more visible. This pursuit of transparency is a family trait that stems from our experience in the financial services industry, where we invented stock indexes that more truly reflect the market. The Frank Russell Company earned a reputation for quality research, long-term thinking and general excellence. We do our best to carry on in that tradition at the foundation.

In particular, we seek to communicate and practice our core values, such as lifelong learning and the importance of relationships. During the past 20 years, these touchstones have served us well.

Richard Woo Photo

Today, we’re relying on them even more as we prepare for a period of significant transition, which involves new roles for family members, changes to leadership and staff positions, and evolving our core programs. What’s different now, however, is that we are employing new tools to guide us.

Legacy Communications Toolkit

For us, transparency is as much about discovery as disclosure. That’s because the discovery process is how we determine: (1) what we know, (2) what we don’t know, (3) where we stand, and (4) what boundaries, if any, exist for a specific topic. Discovery can be a humbling and inspiring experience. Sometimes it exposes our blind spots; other times it reveals important new opportunities. Nevertheless, learning is the payoff for investing in transparency and discovery.

In 2016, we took steps to re-affirm our founding principles, in order to set the stage for the next 20 years of operations. We identified the need for additional frameworks to help guide us through important issues such as leadership succession and grant strategy. From those efforts, we’ve bundled together all the useful pieces, which we call our Legacy Communications Toolkit (it's a work in progress).

Over the past couple of years, we have developed some new components. One centerpiece is our three-dimensional chessboard, which we introduced in our last blog post. It is a useful tool for initiating and clarifying conversation about important issues that might otherwise be difficult to surface. The chessboard can be used to visualize and understand the complex layers of communications and expectations associated with foundation life – like how transparent we need to be when revising our grant strategy, or how we understand a family member who doesn’t want to participate.

Case in point: In a family foundation, tensions can arise when trustees hold competing or conflicting opinions and worldviews. If not handled sensitively, principled conversations among peers can become deeply personal, causing individuals to briefly lose sight of the organizational mission and the goal of serving the public trust. One such discussion arose among our trustees in 2016; at issue was the scope of themes that should be eligible for funding. The intentional and purposeful conversation among family trustees about this matter was facilitated by a skilled and trusted organizational consultant outside the foundation. With that assistance, the trustees clarified the boundaries between personal, familial, organizational and public goals – and eventually settled on a decision that balanced the greatest number of interests especially that of serving the foundation’s public mission. This exercise in more transparent communication among trustees and consensus decision-making was essentially the laboratory that gave rise to the three-dimensional chessboard.

Can you imagine applying the three-dimensional chessboard to a crucial conversation waiting to happen at a foundation near you?

Another dynamic tool we rely on is a graphic timeline of the foundation’s history. It is a 20-foot mural, on display in our office that highlights important moments from our beginnings in 1999 to the present day. The timeline is filled with photos, charts, and quotations, with more being added as time passes. This visual history does more than remind us of the past; it helps us appreciate the context of defining moments. Those moments (as well as the details of our history) constitute our collective narrative. We are continually exploring and discovering the appropriate balance between transparency, family privacy and a public trust.

TRFF visual-timeline

The Russell Family Foundation uses its timeline as a teaching tool.  Source: The Russell Family Foundation

To date, the timeline has proven to be an invaluable teaching tool, especially for younger family members who wish to take active roles in the foundation, or newcomers to our enterprise who want to know how we got here. It stimulates conversation and questions, and it has helped us onboard new community board members and staff by giving them a vivid sense of our history and mission. Grantees and community visitors are often intrigued by the informal imagery captured on the story wall, which invites their curiosity, discussion and ultimately a deeper relationship with our work.

Imagining the Future Together

The elements of our Legacy Communications Toolkit emphasize storytelling in its many forms: visual, narrative, historical, data-driven, and more. Storytelling activates our imaginations so we can see the changes we’ve accomplished or wish to make going forward. This process also helps us envision what level of transparency is required.

A good example of this approach is how we are currently updating one of our longest standing environmental programs, which focuses on the waters of Puget Sound.

After a decade of investment and hundreds of grants employing a wide variety of tactics, we took stock of our impact on Puget Sound protection and restoration. We reviewed our grant history, studied the most recent literature, interviewed regional thought leaders, and drew upon the relationships with our longtime grantees. The effort was illuminating – making the invisible more visible. Despite all that had been accomplished over the years, we recognized that our efforts were a mile wide and an inch deep.

Visualizing our impact in this way gave us the motivation to develop a new approach. We knew from past projects that there was an appetite for alignment among nonprofits. We also realized that our broad network of individual grantees gave us credibility to encourage greater collaboration within the field. We put these pieces together to create the Puget Sound Collective, an informal group of nonprofits and funders who desire a more coordinated regional vision and strategy for Puget Sound recovery.

Our partners joined the Puget Sound Collective for the possibility of making greater impact and doing more together. But, naturally, they want to know where their peers are coming from, how specific goals will be set, and how decisions will be made. In other words, they expect transparency. We knew going in that openness and candor would be the table stakes for this new forum. However, bringing people together to work across differences (organizations, missions, geographies, genders, race, class, etc.) requires transparency in all directions. That takes time; it takes deep, trusting relationships.

The experience has reinforced how important it is for the foundation to practice transparent behavior. We are building the road alongside our partners as we walk it. We need to be honest when we can only see as far down the road as they can. We need to be clear in our intention for grantees to set the agenda – to offer support without control – because relationships like this move at the speed of trust.

At a time when the country is experiencing deep divides and uncertainty, family foundations can reassure their constituents by demonstrating a commitment to transparency about their story and the essentials behind the work they do. However, they should also bear in mind the Goldilocks Principle – “not too hot, not too cold, but just right.” They need to find the best fit for their organization because the benefits of transparency are measured in degrees.

We hope our methods, experiments, and discoveries serve as useful references. Mahalo to those who commented on the first blog post. To everyone reading this installment, please share your thoughts, counterpoints or questions.

--Richard Russell and Richard Woo

New Online Portal Opens Up Ocean Conservation Philanthropy
April 20, 2017

(Amanda Dillon is Knowledge Services Manager for Foundation Center. A version of this article was first written for Alliance magazine.)

Amandadillon-150x150_125_125_s_c1Ocean conservationists and their supporters can now easily track funding for marine protection activities through a new online portal, FundingtheOcean.org.

The site aims to break down knowledge barriers and democratize access to critical information needed to drive ocean conservation philanthropy worldwide by centralizing access to essential data, resources, and tools.

With funding support from six major foundations, Foundation Center unveiled the portal this month. It offers free access to data on philanthropic, U.S. federal, bi/multilateral aid grants, and crowdsourced information about grassroots marine conservation organizations, enabling users to see data on who is working on ocean conservation around the world.

TW_General_440x220_v4Current figures indicate that while the ocean covers 71 percent of the earth's surface, less than one percent of all philanthropic funding has gone to support it since 2009. 

“This is a critical moment for the ocean,” said Bradford K. Smith, president of Foundation Center. “The decisions we make now will shape the ocean’s future, and the future of the lives and livelihoods of those that depend on it.”

With FundingtheOcean.org, users will be able to find funders, recipients and grants conveniently displayed by geographic area.  This data can help spur collaboration and maximize conservation efforts.  For example, users could potentially benchmark open data on marine protection funding to help them learn from the successes and failures of their peers; identify new ideas and approaches; and increase access to and awareness of conservation efforts.

Additionally, the website features eight case studies and a curated report collection featuring major conservation funders, including the Walton Family Foundation and the Packard Foundation, so that users can learn more about what’s working and what we’re learning about funding the ocean.

For more information: www.fundingtheocean.org

--Amanda Dillon

Glasspockets Find: “Dear Warren” Accounts for Impact of His $30 Billion Gift to the Gates Foundation
March 3, 2017

Buffet Bill MelindaBill & Melinda Gates recently posted their foundation’s annual letter, sharing progress from their work.  This year's letter had a personal twist, revealing how the world's largest private foundation accounts for its progress to a key stakeholder.  The letter, a great example of donor stewardship at the highest levels, details the impact of Warren Buffett’s historic gift to the Gates Foundation. 

In 2006, Buffett’s $30 billion gift to the Gates Foundation was the largest single gift ever made, and it was intended to fight disease and reduce inequity.  Buffett’s gift doubled the foundation’s resources, and helped expand its work in U.S. education, support smallholder farmers and create financial services for the poor.

In “Dear Warren,” Bill and Melinda Gates personally let the Berkshire Hathaway Inc. Chairman know how the Gates Foundation was using his money. 

“To make sure your investment keeps paying higher returns, the world has to save more lives in the future than we’ve saved in the past.”

The couple jokingly reminded Buffett of his penchant for wise spending, such as the time Buffett treated Bill Gates to a Hong Kong McDonald’s meal and used coupons.  With handwritten notes, photos and infographics, the couple showed Buffett that they too were wisely investing Buffet’s money to make an impact on global health and improve childhood mortality rates, which contributes to healthy families and stronger economies.  

The letter shows how data and metrics can be used to tell a powerful narrative.  The Gates are careful to say that they are not doing this work alone, and that most of the numbers reflect how many global organizations, including the Gates Foundation, are contributing to saving and improving lives.

“If we could show you only one number that proves how life has changed for the poorest, it would be 122 million—the number of children’s lives saved since 1990,” Bill Gates said in his letter.

Economist1
Source: The Economist via the Bill and Melinda Gates Foundation

Over a 20 year-period since 1990, the rate of childhood mortality has been cut in half, Melinda Gates said.  The Gates Foundation has helped contribute to improved global health through its investment of increasing access to vaccines in poor and developing countries. 

“For every dollar spent on childhood immunizations, you get $44 in economic benefits. That includes saving the money that families lose when a child is sick and a parent can’t work,” Bill Gates said.  

The foundation’s other global health initiatives include reducing newborn mortality, ending malnutrition, family planning and ending poverty.

Bill and Melinda Gates shared how they felt both inspired and compelled by Buffet to wisely and strategically make a philanthropic impact of Buffett’s life earnings.  They affectionately called him the most generous person they know, as well as one of the most competitive people.

Melinda Gates said the Gates are not using Buffet's money for “a grant here and a grant there.”  Rather, the Gates are using Buffett’s gift to build “an ecosystem of partners that shares its genius to improve lives and end disease."

"[You are] counting on us to make good decisions.  That responsibility weighs on us,” Melinda Gates said.  “To make sure your investment keeps paying higher returns, the world has to save more lives in the future than we’ve saved in the past.”

--Melissa Moy

The Foundation Transparency Challenge
November 2, 2016

Janet CamarenaI often get asked which foundations are the most transparent, closely followed by the more skeptical line of questioning about whether the field of philanthropy is actually becoming more transparent, or just talking more about it.  When Glasspockets launched six years ago, a little less than 7 percent of foundations had a web presence; today that has grown to a still underwhelming 10 percent.  So, the reality is that transparency remains a challenge for the majority of foundations, but some are making it a priority to open up their work. 

Our new Foundation Transparency Challenge infographic is designed to help foundations tackle the transparency challenge. It provides an at-a-glance overview of how and why foundations are prioritizing transparency, inventories common strengths and pain points across the field, and highlights good examples that can serve as inspiration for others in areas that represent particular challenges to the field. 

Trans challenge_twitter1-01

Using data gathered from the 81 foundations that have taken and shared the “Who Has Glass Pockets?” transparency assessment, we identified transparency trends and then displayed these trends by the benefits to philanthropy, demonstrating the field's strengths and weaknesses when it comes to working more openly.

Transparency Comfort Zone

Despite the uniqueness of each philanthropic institution, looking at the data this way does seem to reveal that the majority of foundations consider a few elements as natural starting points in their journey to transparency.  As we look across the infographic, this foundation transparency comfort zone could be identified by those elements that are shared by almost all participating foundations:

  • Contact Information
  • Mission Statement
  • Grantmaking Priorities
  • Grantmaking Process
  • Key Staff List

Transparency Pain Points

On the flip side, the infographic also reveals the toughest transparency challenges for philanthropy, those elements that are shared by the fewest participating funders:

  • Assessments of Overall Foundation Performance
  • Diversity Data
  • Executive Compensation Process
  • Grantee Feedback
  • Open Licensing Policies
  • Strategic Plans

What’s In It for Me?

Community of Shared LearningOnce we start talking about the pain points, we often get questions about why foundations should share certain elements, so the infographic identifies the primary benefit for each transparency element.  Some elements could fit in multiple categories, but for each element, we tried to identify the primary benefit as a way to assess where there is currently the most attention, and where there is room for improvement. When viewed this way, there are areas of great strength or at least balance between strengths and weaknesses in participating foundations when it comes to opening up elements that build credibility and public trust, and those that serve to strengthen grantee relationship-building.  And the infographic also illustrates that philanthropic transparency is at its weakest when it comes to opening up its knowledge to build a community of shared learning.  For a field like philanthropy that is built not just on good deeds but on the experimentation of good ideas, prioritizing knowledge sharing may well be the area in which philanthropy has the most to gain by improving openness. 

“The reality is that transparency remains a challenge of foundations, but some are making it a priority to open up their work.”

And speaking of shared learning, there is much to be learned from the foundation examples that exist by virtue of participating in the “Who Has Glass Pockets?” assessment process. Our transparency team often receives requests for good examples of how other foundations are sharing information regarding diversity, codes of conduct, or knowledge sharing just to name a few, so based on the most frequently requested samples, the infographic links to actual foundation web pages that can serve as a model to others.

Don’t know what a good Code of Conduct looks like?  No problem, check out the samples we link to from The Commonwealth Fund and the Alfred P. Sloan Foundation. Don’t know how to tackle sharing your foundation’s diversity data?  Don’t reinvent the wheel, check out the good examples we flagged from The California Endowment, The Rockefeller Foundation, and Rockefeller Brothers Fund. A total of 19 peer examples, across seven challenging transparency indicators are offered up to help your foundation address common transparency pain points.

Why did we pick these particular examples, you might ask?  Watch this space for a follow-up blog that dives into what makes these good examples in each category.

#GlasspocketsChallenge

And more importantly, do you have good examples to share from your foundation’s transparency efforts? Add your content to our growing Glasspockets community by completing our transparency self-assessment form or by sharing your ideas with us on Twitter @glasspockets with #GlasspocketsChallenge and you might be among those featured next time!

--Janet Camarena

 

The Annual Report is Dead. Long Live the Annual Report!
October 13, 2016

(Neal Myrick is Director of Social Impact at Tableau Software and Director of Tableau Foundation, which encourages the use of facts and analytical reasoning to solve the world’s problems. Neal has served in both private and nonprofit senior leadership positions at intersection of information technology and social change.)

Neal Myrick photoMaybe it is the headlines from the campaign trail, but I’ve spent a lot of time lately thinking about philanthropy, impact, and accountability.

As the head of Tableau Foundation, I’m responsible for ensuring that we embody the values our employees have entrusted us to uphold. My team and I are accountable to the thousands of people who make up Tableau, and to the tens of thousands of Tableau customers and partners who are passionate about using data to drive change.

The question I’ve been wrestling with is not if we should tell our story, but how. How can we share what’s been accomplished in a way that is both timely and true without taking credit for someone else’s work? Moreover, how can we do all of this while still being a good steward of the company’s resources?

Annual_Report_Open_ThumbnailThat’s why I’m pleased to share the Tableau Foundation’s brand new Living Annual Report. We’ve ditched the traditional, glossy printed annual report for a live report so anyone can get near real-time information on what we’re doing around the globe.

The Living Annual Report gives our stakeholders better, more timely information while reducing the investments of staff time and resources of a traditional printed report. It pulls information from the same data sources we use every day. The report updates weekly, and most pages have interactive capabilities that allow anyone to explore the data.

The Report doesn’t just take look back at what we’ve done, either. It is also helping us chart the course ahead.

Earlier this year we adopted the UN’s Sustainable Development Goals (SDG) as a framework for setting our priorities and measuring progress. While the 17 Goals themselves are expansive, the 230 underlying indicators help us organize our activities and approach partnerships with a clear sense of what we’re trying to achieve.

SDG breakdown

Page 3 of the report shows the latest breakdown of Tableau Foundation grants by goal.

We recognize that we’re capacity builders, and that the issues we’re trying to effect require much larger collaborative efforts. After all, the problems we’re trying to solve are multidimensional, so why should the solutions be different?

Almost immediately, real-time transparency around priorities led to more relevant and constructive conversations with potential partners.  We are finding more opportunities to deploy our two most valuable resources - our products and our people – to help people around the globe use facts and data to solve some of the world’s toughest challenges.  

And somewhere in putting the report together, it became about something bigger. We started to see the Report as a model that shows foundations and nonprofits that they don’t have to spend substantial resources printing reports that are outdated the moment they are printed.

The purpose of a foundation or nonprofit’s annual report is to persuade decision-makers – funders, board members, partners, lawmakers – to take action. But if the information in the report is outdated, how can those people make choices that lead to real impact?

“We’ve ditched the traditional, glossy printed annual report for a live report with near real-time information on what we’re doing around the globe.”

This is not to say we should sacrifice storytelling. On the contrary, interactive charts and graphs sitting seamlessly alongside photos, videos, testimonials, and one-click calls-to-action can create a holistic engagement experience far beyond what a static printout might do. 

My real hope is that our report will inspire others to ditch the glossy paper and to get on board with the real purpose of the report – sharing actionable, up-to-date information with those in a position to take action. Some already have. Heron Foundation has been reporting on their portfolio through data visualizations for several years now. The Foundation Center’s Glasspockets transparency assessment tools and Foundation Maps are bringing sector-wide insights to grantmaking. And after seeing our Living Annual Report, others tell me they’re not far behind.

Imagine talking to a Development Director, for example, and being able to explore an interactive, near-real-time annual report to help you understand how your investment in the organization is having impact?  Not “as-of last May” when a traditional annual report would have been printed, but as-of last week? As a funder, we can and should lead by example.

Which brings me back around to the idea of impact and accountability. To do our work well, we have to share timely information. This means sharing what we are doing, showing how our resources are being spent, and being responsible for the progress… or possibly lack thereof.

This level of accountability can be uncomfortable sometimes, but is necessary to establish more constructive partnerships based on trust, set ourselves up to learn from the data, and ultimately do more impactful work.

As the work grows and changes, this report will change with it. And we’re continually making improvements and all suggestions are welcome – feel free to email us anytime at foundation@tableau.com with any feedback.   

--Neal Myrick

Blind Spots No More: Introducing Transparency Trends
April 13, 2016

(Janet Camarena is director of transparency initiatives at Foundation Center.)

Janet Camarena

There are some lessons you learn that you never forget. "Mirror, signal, blind spot," is thankfully one of those lessons for me, dating all the way back to driver's ed when I was equal parts excited and horrified that someone was handing me the keys to a moving vehicle. I still recall the teacher emphasizing how important it is when changing lanes to first check the mirror for what is behind you; signal to let others know you are entering/exiting a lane; and then to check your blind spot, assuming there is someone invisible to you that only looking over your shoulder and out the window will reveal.

"The new Transparency Trends tool helps foundations benchmark openness."

So, is our new Glasspockets' Transparency Trends a mirror, a signal, or a viewer for revealing blind spots a foundation may be creating? It actually serves all of these purposes. Transparency Trends, created with support from the Barr Foundation, aggregates the data we have collected from all foundations that have taken and publicly shared their "Who Has Glass Pockets?" self-assessment transparency profiles, and allows the user to interact and display the data in a variety of ways.

The default view displays data about all 77 participating foundations, and users can perform a number of helpful transparency benchmarking activities with the tool, including:

  • Learn which transparency elements are most and least commonly shared online;
  • Access lists of which participating foundations share each transparency indicator;
  • Access statistics about the sharing frequency of each transparency element;
  • Compare a specific foundation to a select peer group by region/asset/foundation type; and
  • Download a customized report detailing suggested improvements for a particular foundation.

Some interesting facts quickly reveal both strengths and blind spots:

Searchable Grants Performance Assessment
  • Nearly two-thirds of participating foundations provide searchable grants via their websites;
  • 87% of participating foundations provide key staff biographies;
  • Fewer than half of participating foundations post a Code of Conduct online;
  • Despite all of the talk about impact, only 22% of participating foundations share foundation performance assessments via their websites; and
  • Only 31% of participating foundations use their websites to collect grantee feedback.

The more I explore Transparency Trends, the more excited I became about the "Mirror, signal, blind spot" rule of the road as a metaphor for the importance of philanthropic transparency. After all when you are handed the keys to a foundation, it's great if someone also hands you some institutional memory so you can have a view of the road travelled so far and what has been learned so you can actually get somewhere rather than driving in circles.

And since there are likely others who are travelling a similar path, the notion of signaling to the world what direction you are going resonates as well, since you might get there faster (and more efficiently) via a pooled or shared ride approach, or by at least sharing your road maps and shortcuts.

And finally, are you and the others on the road actually creating blind spots that prevent those around you from knowing you exist and building on your shared efforts? From Transparency Trends, you can see that fewer than half of participating foundations have a Knowledge Center that shares the lessons they are learning, and only 12% have open licensing policies that make it clear how to build on the knowledge the foundations funds and produces.

Knowledge Center Open Licensing

As fun as it is to explore the data on the pinwheel display, don't miss the opportunity to download a customized report. Since the reports are particularly helpful as a mechanism to surface both the transparency blind spots and strengths a particular foundation might have, Transparency Trends is accessible to any foundation, whether or not they have previously participated in Glasspockets.

So, if you have not submitted a profile to Glasspockets, you can still explore and extract helpful information from the tool by completing a short questionnaire about your existing transparency practices. The questionnaire will not be shared without your permission, but it will allow you to view your foundation as compared to others in our database.

Customized ReportA customized report from Transparency Trends

Our hope is these reports will serve to encourage greater foundation transparency by quickly surfacing data that identifies areas in which a foundation is behind its peers in regards to specific transparency indicators. And for those foundations that have already participated, you get a shortcut to your customized report since you will skip the questionnaire and go directly to a report to reveal your strengths and weaknesses, or areas where you may inadvertently be creating blind spots.

And speaking of blind spots, I have been thankful for the "Mirror, signal, blind spot" mantra many times when it has literally saved my life. I can recall several occasions when I've ritually check the blind spot, convinced it was empty, and only because I did the over-the-shoulder check did I avoid a collision. I'm reminded of this particular lesson at the launch of Transparency Trends because perhaps philanthropy needs a way to do the over-the-shoulder check as well. By visualizing both philanthropy's strengths and weaknesses when it comes to greater openness, we can collectively work toward a future with fewer blind spots, more awareness of those around us, and a clear view of what we have learned from the road travelled so far.

Explore Transparency Trends and let me know what you think.

-- Janet Camarena

An Interactive Timeline to Mark Our 75th Birthday? Piece of Cake
March 23, 2016

(Sally Crowley is the communications director for The John R. Oishei Foundation.)

Sally Crowley Head shotOur 75th anniversary had been looming over us here at The John R. Oishei Foundation for about a year. We knew it was coming, and had brainstormed ways to mark it memorably and cost-effectively. It presented us with an excellent opportunity to build more awareness for our Foundation and its long history of supporting the community.

By mid-2015, we had developed a year-long communications plan to create an ongoing “buzz” about turning 75 in 2016. The plan focused on “75 Years of Giving” and included some “usual suspects” such as a kick-off reception, banners, signage, etc.

Probably the most interesting element of our anniversary plan is the interactive timeline that we created for our website’s homepage. We wanted to compile interesting facts to help the media write about us and to arm our board and staff members with key talking points.

We also wanted to acknowledge and honor the people who helped build the Foundation over time. And, we wanted to be “cutting edge” with our tactics to help enhance our image as a leader in digital communications in our region. Rather than starting from scratch, we searched for an existing timeline “widget” that could be integrated into our site somewhat easily.

We found one used by TIME Magazine to tell the life story of Nelson Mandela. We figured, “hey, if it’s good enough for TIME Magazine, it’s probably good enough for us.”

“TimelineJS” is an open-source tool offered by Northwestern University’s KnightLab that allows the “average Joe” (or “Jo” in this case) to create visually rich, interactive timelines. In theory, beginners (like me) can generate a timeline using nothing more than Google Sheets.

In order to use the tool, we had to have a Google account (which we did.) Our IT vendor got us started by placing KnightLab’s Google Sheets template into our Google Drive and setting up a folder for use as an image repository. Once these were in place, all we needed to do was type in dates, headlines and copy for each timeline entry. It was as easy as filling out an Excel spreadsheet. We then uploaded corresponding images to the repository. Happily, this was just a click-and-drag motion. We added the link from each photo into the matching record on the spreadsheet.

To be very frank, the process was a little more difficult and time consuming than I thought it would be. I needed our IT vendor to set things up for me – that was beyond my technical capabilities. Then, they also needed to “take the generated Javascript code provided on the Knightlab website, and arrange the code nicely in our website.” They, in fact, had to help me write that last sentence describing exactly what they did at the end. It seemed like magic to me. I told them, “I have completed the Google Sheet” and two days later, the timeline was up and functioning.

The most time-consuming part was gathering key milestones from our Foundation’s 75-year history. We scoured microfilm at the library. We rifled through boxes of old memorabilia, pulling out relevant newspaper clippings and scanning them -- being careful not to handle them too much for fear of their complete disintegration. We went through our electronic files to pull snippets from media releases, photos of key happenings, etc. The result, SO FAR, is over 100 timeline entries, and the rescue of significant artifacts of our Foundation’s past from the dustbin of history.

One of the coolest characteristics of the timeline is that it is dynamic. I can keep adding things as I have time. And, we can get input from the community. For example, we promoted the timeline on social media, asking folks to try it out and to let us know if we missed anything important. (I knew we’d missed something, since I have not been at the Foundation for 75 years and am, unfortunately, not omnipotent.) Sure enough, I heard back from a staff member -- I forgot the promotion of a colleague. So, I found a photo, uploaded it into Google Drive, went into the Google spreadsheet and added the date and headline. In 5 minutes, the entry was live.

Overall, I’d say the effort was very worthwhile. Feedback has been extremely positive. And, I have to admit: it’s better than I could have imaged.

Take a look. Let us know your thoughts on it and/or share your experiences with anniversary communications and/or interactive timelines!

--Sally Crowley

A Dash of Diversity and a Cup of Reality
December 15, 2015

(Dolores Estrada is director of grant operations at The California Endowment, a health foundation established in 1996 to address the health needs of Californians.)

Editor’s Note: In the near future, our “Who Has Glass Pockets?” transparency assessment will include an additional data element related to diversity. We will continue to track which foundations have values statements related to diversity and inclusion, and we will also be adding a transparency element indicating which foundations openly share diversity data about their staff and board.  Currently, relatively few foundations provide diversity head counts, with only 5 out of 77 profiled foundations sharing that data publicly.  The California Endowment recently completed and posted its annual Diversity Audit, so we invited its team to draft a series of posts explaining why and how they share this information. This is the second post in the series, and the first post appears here.

Estrada-150At The California Endowment (TCE), our commitment to diversity, equity, and inclusion (DEI) is strong.  It is driven by a fundamental belief that we cannot achieve our mission of improved health for Californians unless every segment of our community participates in advancing solutions.  This commitment to diversity created a guiding framework for our organization.  It also set the stage for what we now call an authorizing environment, which means permission to talk about and engage in diversity-related work with the Foundation as leverage.   This space also allows us to gather information on the governance, management, and staff composition of our community partners which, in turn, helps to ensure that TCE holds itself accountable to our diversity and inclusion goals. 

Timing, as they say, is everything. In 2010, TCE transitioned to our 10-year Building Healthy Communities (BHC) strategy.  The planning and implementation of BHC was the perfect time to embrace our values through meaningful collection and use of diversity data.  Our recipe for moving forward had a pinch of confidence, a dash of diversity, doused with a cup of reality. 

Over the course of the last five years, as the manager of grants administration, I have had the task of operationalizing our institutional values of diversity, equity and inclusion into our paperless grantmaking and grant administration.  Although The California Endowment has held to these values since inception, we needed clarity on the mechanics of how collecting data would help us with our mission.  We have the resources and technology to collect the data, but when diversity principles and values meet reality, it gets a little complicated.  We discovered that when it came to incorporating DEI practice in our grantmaking and grant administration, we knew the outcomes we wanted, but had no clear, easy recipe to get there.

Being an advocate of diversity, equity and inclusion has meant being prepared to embrace failure as a pathway for future success.  Promoting and practicing DEI is not simple.  It requires planning, patience, and a willingness to openly share and learn from our failures.  And boy have we shared a lot!

We started with voluntary applicant diversity data questionnaires attached to our online applications.  Our diversity questionnaire was crafted with care to ensure that we were using the correct terminology to capture the information we needed.  We asked for diversity information on the board of directors, executives, and staff of our grantee organizations and stored it in our grants database. 

Being an advocate of diversity, equity and inclusion has meant being prepared to embrace failure as a pathway for future success.

Bam!  Our first clue that something wasn’t working?  In a grouping of over 600 applications submitted less than 400 provided diversity data.  More importantly, the data points submitted didn’t make sense given what we knew about the grantees.  We decided to give the data collection process more time and see what happened. 

We considered the phrasing of the various questions, terminologies used, and online format as possible culprits.  Were those the reason for this data desert?  No, what we failed to do was to explain to our grantee organizations and community stakeholders why we were asking for diversity data and what we intended to do with this information.  In addition, we realized that we had assumed “everyone” had the data and did not factor in barriers or challenges that applicants might have in collecting this information themselves. 

Our team convened, determined to clearly communicate our values and goals and the importance of the data.  Our CEO, Dr. Robert Ross, then penned a message for our online applications and communicated our intent for collecting diversity data, stating: 

"The data collected will serve multiple purposes: to help us understand how we reflect the communities we serve, equip our staff with critical data to assistant nonprofits to better serve the needs of California's diverse communities and to track our progress with our Board and our grantees and communities."

For the next couple of months, our goal will be to create opportunities to learn, share and have open dialogue about DEI data pertaining to the foundation and that of our grantees organization wide.  Our benchmark for success is not about collecting data from everyone, but rather an understanding of how diversity data is incorporated into our grantmaking and allow us to engage our communities and partners in meaningful ways. 

A dash of diversity and a cup of reality make the best recipe for success.

Diversity at the Foundation: Important Enough to Measure
December 8, 2015

(Robert K. Ross, M.D., is President and Chief Executive Officer for The California Endowment, a health foundation established in 1996 to address the health needs of Californians.)

Editor’s Note: In the near future, our “Who Has Glass Pockets?” transparency assessment will include an additional data element related to diversity. We will continue to track which foundations have values statements related to diversity and inclusion, and we will also be adding a transparency element indicating which foundations openly share diversity data about their staff and board.  Currently, relatively few foundations provide diversity head counts, with only 6 out of 77 profiled foundations sharing that data publicly.  The California Endowment recently completed and posted its annual Diversity Audit, so we invited its team to draft a series of posts explaining why and how they share this information. This is the first post in that series.

Ross-150About seven years ago, our Board of Directors engaged in a conversation about the values of diversity, equity, and inclusion at our institution.  While we re-affirmed our allegiance to these values which was present at the inception of The California Endowment, we concluded that we needed to ratchet up the seriousness of our resolve.  The questions that arose: Are we, as a foundation, committed enough to this issue to measure and track improvement?  We have metrics for a range of equity indicators in our healthy communities work, Sons and Brothers program etc., and overall strategic plan, so why not on the matter of diversity in our operation and structure as a foundation?

So, off we went.  We resolved to create a tool to assess our progress, now known as the Diversity Audit.  In it, we committed to express the value of, and commitment to, diversity across a range of parameters at The California Endowment: on our Board, at the management level, among our staff, grantees of the foundation, as well as contractors, consultants, and even investment managers.  We wanted to be able to express our commitment to diversity-equity-inclusion no matter which aspect or element of the foundation one might encounter.

The process of creating, and then institutionalizing the Diversity Audit required the support and engagement of Board, management, and staff.  There is a saying, “Culture eats strategy for breakfast.” We pay particular attention to recruiting new board members and senior management who value diversity, equity and inclusion.  We look to them to ensure that this commitment lives beyond any one individual or position, and becomes engrained in the DNA of the culture of The Endowment.  While turnover is inevitable in any organization, we do not ever take this commitment as a given. 

Cal Endow Photo
We also required the support of a savvy, thoughtful partner to hold our organizational hand through the process, and we procured the services of SPR Associates to do so.  SPR worked with our staff to begin establishing the right kind of data collection and reporting platform; we needed our Human Resources, Grants Administration, Contracts Administration, Program and Learning Staff, and Investments team all in the boat.  Obviously it required us to embark on the business of asking grantees, contractors, and consultants for the right kind of diversity information – and in the right way.  We now have the diversity question being posed nearly every time we engage in a financial or business transaction.

Diversity Audit 2013 coverOur Diversity Audit, while focusing on tracking progress through metrics, should not be confused or mistaken with the use of quotas.  Simply put, we don’t have numerical goals that define “success” in the Diversity Audit.  But we do want to know whether we have an organization that reflects the range of diversity that the state of California – and the communities we serve – now boasts.  Can we look ourselves in the mirror and comfortably state that our commitment to diversity is at last maintained, and even improves over time?

The Diversity Audit has helped us strengthen the culture and authorizing environment to express our values through our policies, practices, processes.  We review its progress with our Board every three years.  We share both our successes and mistakes with the philanthropic field because we believe that our efforts and value can inform our sector’s learning.  Diversity is indeed an element of my performance measures as President & CEO.  And that’s the way it should be.

--Robert K. Ross

Living Up to a Legacy of Glass Pockets
November 5, 2015

(Deanna Lee is chief communications and digital strategies officer at Carnegie Corporation of New York.)

Deanna LeeWhat does a website redesign have to do with “glass pockets?” For Carnegie Corporation of New York—whose mission is to promote the advancement and diffusion of knowledge and understanding—it goes far beyond a general use of the Internet to transmit information. “Glass pockets” is a defining principle of who we are, and thus a defining principle that has guided our entire web redesign process.

First, some background. In the 1950s,  Carnegie Corporation chair Russell Leffingwell testified before Congress that “foundation[s] should have glass pockets,” allowing anyone to easily look inside them and understand their value to society.  A legacy of transparency connected to dissemination continued through Corporation president John Gardner, who advocated for energetic dissemination of activities, to current president Vartan Gregorian, who has emphasized our “legacy of glass pockets” as an ideal and a guidepost for “communicating as clearly and in as much depth as possible how the Corporation conceives of its mission.”

Today’s digital landscape means that we can realize this—reaching and engaging more people, with more information about what we do—as never before. We think of web channels, tools, and design, not as new, “disruptive” technologies, but rather as evolving (and exciting!) opportunities to realize a 100-plus year-old mission.

And so, the redesign process for Carnegie.org began with a largely internal branding exercise to further define our longstanding mission. With the great folks at Story Worldwide, we articulated a core narrative with “pillars” or key principles, including a sense of stewardship to the legacy of Andrew Carnegie, a focus on expert knowledge, a “selfless” emphasis on program grantees and their work, and a commitment to serving as a convener of grantees in like areas of knowledge, and of knowledge-based communities.  These organizational principles were central to how design firm Blenderbox went on to imagine and develop the website layout and user experience.

At the same time, we conducted surveys and interviews with multiple stakeholders and audiences about the old site. As Chris Cardona of the Ford Foundation has written on the Glasspockets blog, we have to be open to failure, and be willing to look at what works and what doesn’t.  Also important, as emphasized in Glasspockets’ transparency indicators, is sharing the results.

What wasn’t working? People said they did not have a clear sense of our program areas.  With information and stories ranging from international peace and security to voting rights to standards in K-16 education all “mixed together,” they found it difficult to delve into their areas of interest.  Also, grantees wanted to be able to connect with peers, and to learn about each other’s activities.

This is why the new Carnegie.org immediately presents a clear depiction of our core program areas (arranged, in homage to Andrew Carnegie, like library book spines). 

1-600px
 

Each program folds out into a preview of a mini-site, with separate subdomains or “hubs” for Education…Democracy…International Peace and Security…and Higher Education and Research in Africa. 

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Enter a program hub, and a simple layout shows the overarching goal of the program and its focus areas (or, in terms of Glasspockets indicators, grantmaking priorities).

Beyond that, each program boasts its own flavor and kinds of content that emphasize those mission pillars—expert knowledge, convening, an emphasis on grantees, and stewardship of our history:

3-600pxInternational Peace and Security currently features commentary on this policy question of the day: Should the U.S. cooperate with Russia on Syria and ISIS? Answers are “convened” as a compendium of multiple grantee experts, scholars, and policymakers—a forum bringing together leading worldwide thinkers and opinions. 

Education features an interactive, multimedia presentation (we call it a Fable) on STEM education—showcasing our historical work on math and science education, including Carnegie Commission reports that set the framework for today’s Next Generation Science Standards, and visual case studies of grantees like Chicago’s Museum of Science and Industry.

Democracy’s Fable takes an extensive look at the 50th anniversary of the Voting Rights Act. Plus, at a time when nearly one in four Americans is not registered to vote, we wanted to convene communities and engage the public with our grantees’ work.

4-600px“Your Vote—Your Voice” showcases tiles of leaders of the New Americans Campaign weighing in on why it's important for recently naturalized citizens to vote. 

Good digital strategy also employs community, in the form of partnerships. We’re pleased to have worked with TINT to convene live social media compilations, including the feeds of more than 40 partners of National Voter Registration Day. And, a Genius version of the Voting Rights Act allows for annotations by experts at the Brennan Center for Justice and others.

Finally, we at the Corporation are, first and foremost, stewards of Andrew Carnegie’s legacy. Nearly 10 percent of visitors to our old site came for biographical information about him. To meet their needs more fully and to meet our mission, our Andrew Carnegie Fable includes embeddable elements key for students preparing multimedia presentations, with timelines, quotations, audio and film of Carnegie, infographics on his wealth, and connections to our family of 26 Carnegie institutions worldwide.

This is just the beginning. We’ll soon unveil features allowing program officers to share their experiences, video forums, and more.  It all comes down to glass pockets—using information and the presentation of information to openly share how we meet our mission responsibilities of serving as convener and champion of expert knowledge and change-making grantees. Carnegie.org aims to clearly present our intent, our priorities, and our work, and most of all to be a living—and evolving—expression of our mission to advance and diffuse knowledge and understanding.

--Deanna Lee

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About Transparency Talk

  • Transparency Talk, the Glasspockets blog, is a platform for candid and constructive conversation about foundation transparency and accountability. In this space, Foundation Center highlights strategies, findings, and best practices on the web and in foundations–illuminating the importance of having "glass pockets."

    The views expressed in this blog do not necessarily reflect the views of the Foundation Center.

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