Transparency Talk

Category: "Communications" (67 posts)

What's Your Story?: Q&A with Kenneth Rainin Foundation's Amanda Flores-Witte
July 21, 2016

(The Kenneth Rainin Foundation, which recently joined the Glasspockets transparency movement, shares how innovation, technology and creativity played a role in telling its story in its annual report. Janet Camerena is director of transparency initiatives at Foundation Center. Amanda Flores-Witte is senior communications officer at Kenneth Rainin Foundation.)

Janet Camarena: Increasingly, foundations are wondering whether there is still a need for the time and expense of issuing an Annual Report. The thinking goes that with the advent of informative foundation websites, that perhaps the annual report is an antiquated ritual. The Kenneth Rainin Foundation recently updated this ritual by issuing its Turning Points 2015 Year in Review as an entirely online resource, creatively using video and the Medium platform to tell the story of the road you traveled last year. Can you begin by telling us why your foundation determined the annual report exercise, whatever the format, was still a worthwhile one?

Amanda Flores-WitteAmanda Flores-Witte: When we set out to work on any project, our aim is never to do something solely because it is expected or because we did it that way last time. We get curious and ask questions, while revisiting our goals and keeping transparency in mind. This is exactly the approach we took when thinking about our year in review. We challenged ourselves to think creatively about how we could best share our story while highlighting the work of our grantees and partners.

Fortunately, technology has breathed new life into annual reports by offering a variety of tools, platforms, and formats, and more innovative ways to share information and engage readers. We felt that a summary that highlighted the year's activities-or captured the turning points in each program area-would be a valuable tool for people to get to know the Kenneth Rainin Foundation and learn about our progress. We thought an online report would allow us the flexibility to present our story in an interactive format using text, photos, audio and video, and make the report more interactive. We know that people engage with content in different ways and use a variety of devices to access it, so it was important for us to also have the ability to leverage our assets and promote the report on social media, our website and our newsletter.

JC: The Kenneth Rainin Foundation emphasizes innovation, and the word "cutting edge" comes up a lot throughout the organization, including in the mission. I imagine this must set the bar pretty high - that your own communications be cutting edge? Beyond the Annual Report, are there other ways that you try to live up to that "cutting edge" aspiration when it comes to telling the story of the foundation?

AFW: We strive to be authentic and shine a bright light on the terrific work our grantees are doing, as well as build our presence online, which is where people tend to spend a great deal of time. Being innovative means that we are continually revisiting how we communicate our work-is there a better, more effective or more inspiring way to accomplish our goals? We are always curious about what other organizations are doing and enjoy exploring. In addition, our board of directors and staff are not shy about sharing their ideas and challenging us to think bigger or look at projects through a different lens. There is nothing more exciting to us than brainstorming an idea and then diving in to research how to best execute it. Kenneth Rainin FoundationWe value flexibility and being open minded as our projects evolve. We also realize there are risks involved when we embrace new or unconventional ideas. In our organization, staff members have the freedom to experiment. This way of thinking is at the heart of all our programs. We realize that some things might be less successful than we wanted, and there will be successes we didn't anticipate. Either way, we always learn valuable lessons that we can apply to the next big idea.

JC: Next, let's talk about the formats, beginning with the Medium platform. What is Medium, and why did you decide this was the right platform for the Rainin Foundation to tell its story? And what kinds of criteria should foundations use to determine whether Medium might be right for them?

AFW: We worked with a consultant who understood our requirements and helped us explore different avenues and tools that could help us accomplish our goals. Ultimately, we decided that Medium would be the ideal platform for creating a media-rich presentation while also giving us the opportunity to amplify our voice and access an expanded audience.

Medium is an online publishing platform that was founded in 2012 and has evolved into a community of 30 million monthly users, according to a January 2016 CNN story. It has become such a popular publishing platform that even the White House, Bono and the Gates Foundation use it.

Criteria for whether to use Medium will vary depending on what an organization wants to accomplish. For us, it was important to have a platform that was easy to use and incorporated performance metrics. We didn't want to get bogged down trying to master a new technology. Medium is user-friendly and intuitive, and the visual design closely aligns with the Foundation's desired aesthetics-a clean presentation with plenty of white space. Medium also exposes us to a broader audience, which is hard to get elsewhere, and the platform makes the post shareable. The trade-off is that Medium's standard features, which make it very simple to use, can feel limiting. If you are looking for more customization or want flexibility with typefaces, color and layout, Medium may not be the best choice.

JC: The videos that you produced as part of the Turning Points 2015 progress report were particularly effective in humanizing the foundation. More often we see grantee videos on a foundation site, but you deliberately chose to put your own team on camera. However, being in front of a camera can be intimidating. Can you share with us how you prepared your team for it, and whether you have any advice for foundations around who tells the story, and how to prepare them? And please share any other general advice you have for foundations about how to prepare and use video to share the progress of their work.

AFW: We think it's important to share experiences and stories authentically, and video can be an effective tool to accomplish this objective.

Before we embark on a new project, we develop a creative brief to think about our audience and what we want them to feel or take away from an experience. This brief ensures that stakeholders are all on the same page, which gives the project a strong start and basis for ongoing evaluation.

For our CEO and staff videos, we hired a talented video team who helped everyone feel at ease and made the process fun-this was really important to us. A few days before the shoot, we provided our staff with a couple of questions to answer about a stand-out moment they had in 2015, and then checked in with them before filming to ensure they had an idea of what they wanted to get across. We didn't rehearse with them, nor did we do a lot of takes during filming.

We loved capturing the personalities of our program staff in a more informal way and allowing viewers to hear the story directly from the staff person who experienced it. By being willing to improvise a bit, we were able to capture memorable moments. Of course, our approach to video production changes according to our project goals. Some projects are impromptu, while others may require much more planning.

JC: Are there other foundations or nonprofit organizations that inspire you when it comes to opening up their work in interesting or new ways? Share some examples.

AFW: We're fortunate to work in a field where so many people do fantastic work, take risks and share it with the world. There are numerous resources, and we count the Communications Network as one of the best places to access tools and expertise. We are continually inspired by the work of other foundations and organizations. Some of our favorite sources for inspiration include the James Irvine Foundation; the Bill and Melinda Gates Foundation; the Evelyn and Walter Haas, Jr. Fund; The San Francisco Foundation; the Robin Hood Foundation; and many, many others. We often reach out to foundations for referrals and learn about their approach to a project, the challenges they encountered, and their overall experience. We want to especially thank Daniel Silverman at the James Irvine Foundation. He's been so gracious with his time and advice, no matter how many times we contact him.

JC: You spoke about performance metrics earlier. What has your audience response been like for both the video and Medium? And how are you measuring their impact?

AFW: The response has been positive. We have surpassed 5,000 video views, which is a strong showing relative to our target audience. Last year for the Medium post, our goal was to engage 12% of our email list. We surpassed this number, quadrupling our goal. This year, we're hitting our targets for views and interaction, and anticipate that the numbers will continue to increase throughout the year, as they did in 2015. It's interesting to note, however, that the videos are garnering more attention than the Medium post, which is something we'll take into account in our planning for the next end-of-year report.

We're always looking to strengthen how we measure impact. For this project, we analyze how people engage with the information on our website, third party websites (Vimeo and Medium) and social media. We look at responses and comments, viewing and reading times, and shares. One big takeaway for us has been the need to continually promote the report and videos in the foundation's communications, staff email signatures, and by leveraging and repurposing the content in creative ways.

JC: Will this be the framework you use for your 2016 Year in Review, or do you have something new and "cutting edge" you're considering?

AFW: We're not locked into a specific framework. Like all of our projects, we will reflect and ask ourselves, "Is this still working? What can we do better? What did we learn?"...so stay tuned.

Glasspockets Find: Exponent Philanthropy Video Series Encourages Transparency
July 14, 2016

(Melissa Moy is special projects associate for Glasspockets.)

Embracing failure has the potential to maximize effective and impact in philanthropy.  This trend of self-reflection and sharing lessons learned among foundation and funder leaders is upping the ante on the need for transparency and opening up the work of grantmakers.

Exponent Philanthropy – a philanthropic membership organization representing approximately 2,300 foundations and funders – won a Fund for Shared Insight grant last year to produce a video series that shares wisdom and best practices in philanthropy. The videos will delve into how foundations can be more open about how they work, why and how they make their decisions, and the lessons they have learned – both good and bad.

This year, Explonent Philanthropy released a total of nine Philanthropy Lessons videos that highlight tips and best practices for funders, grantees and philanthropy work. 

Among the videos, the importance of transparency and the tricky topic of evaluation are explored.  How can funders and grantees communicate honestly with one another, and with the communities they serve?  How can impact and effectiveness be measured?  What criteria should be used? 

Several funders acknowledged the challenge in evaluating the effectiveness of grantees and the measures used.  One funder likened the overzealousness of foundation reports to “overjudginess,” where foundation expectations of grantees may be unfair.  Another funder said it’s OK for a grantee to fall short of their program objectives; instead, he expected grantees to be honest and explain the encountered challenges and barriers.

Miguel Milanes, vice president of Allegany Franciscan Ministries (also profiled on Glasspockets), described the importance of flexibility and listening, truly listening to grantees.

Milanes’ organization had given a $2,000 grant to help preserve Mexican American culture through traditional dance and requested a written report on the project outcomes.  Unable to speak or write in English, two grantee representatives gave a face-to-face report to Milanes and shared two binders full of photos and receipts documenting the project.

“It was more important than any report I’ve ever received,” Milanes said of the unorthodox grant report.  “That was a seminal moment.  It changed the way we did our grantmaking and our reporting.  We accept other types of reports and documents on the grants we make.”

Other foundation leaders raised questions about the how and why of evaluation.  Would pre-and post-test survey results really show the impact of helping a human trafficking survivor?  Is the requirement of sending an international fax report of every attendance list for an African HIV women’s program excessive and costly?

Exponent Philanthropy’s innovative project also invites website visitors and funders to share their lessons and personal stories on the website and also via social media using #MyPhilLesson. 

One website visitor, Lisa Tessarowicz of The CALM Foundation, shared how being “uncomfortable” and not having the answers actually helps foundations to think creatively, take more risks to “experiment more and think critically” about how money is given away.

We look forward to seeing more stories from funders, grantees and community at large.  It will interesting to see what grantmaking leaders glean from their experiences with grantees, and how they will apply these important lessons to improve philanthropy and elevate transparency.

--Melissa Moy

From Cardboard to the Cloud: Grantmaking Systems in an Era of Collaboration and Learning
April 6, 2016

(Adriana Jimenez is grants manager at the Surdna Foundation and also serves on the board of directors of the Grants Managers Network.  She regularly contributes to Transparency Talk, discussing issues pertaining to transparency, data, and grants management.)

AjimenezThe Surdna Foundation’s first grants management system was made of cardboard: it was a shoebox filled with index cards. (Next there was a custom-built system, followed by an off-the-shelf installed one). For decades, this box served the foundation’s basic record-keeping needs, but technology –and transparency – eventually took precedence.  

Now in its 99th year, the foundation has since ditched the cardboard for the cloud. In 2015, Surdna transferred its grantmaking database to the workflow- and cloud-based system, Fluxx.

Moving to the cloud has helped the foundation become more open, streamlined and transparent.

These benefits were not accidental. Our decision to switch grants management platforms arose from a 2012 three-year strategic Roadmap which recommended the following changes in support of mission: 

1) Working more collaboratively with grantees.

2) Collaborating and learning within the foundation.

3) Sharing data and lessons learned with the philanthropic sector.

To implement these changes Surdna’s Roadmap suggested retooling outdated systems and processes. It was clear we’d need a new grants management system: we’d reached the limits of our next cardboard box.

Surdna’s transition to the cloud highlights how foundations are beginning to use grants management systems to inform and improve their overall strategic directions. Through the use of data- and community-driven platforms, funders can support their efforts in collecting, harnessing and sharing better information, while working more collaboratively across teams and beyond.

Here’s how our new grantmaking system is helping us advance Surdna’s strategic goals.


1)  Working more collaboratively with grantees.

Cloud-based platforms provide actionable data on-demand. This has been empowering for staff, particularly those who previously lacked direct contact with our grant information (and those with busy travel schedules).

Phil Henderson, President of the Surdna Foundation, says: “Our new system has made data accessible on the fly. I can now review and approve grants from any location and drill down to get more information.” (And by “drill,” he means literally – he recently approved a grant from his dentist’s chair.)

"Working jointly with grantees has added transparency to our processes."

Beyond its streamlining implications, this opens new channels for deepening our connections with grantee partners and empowering our senior leadership. For example, while on the road the president can now use organizational and grants data to help him strategize for site visits, or identify grantees to greet at a reception. With the aid of a mobile app a data point becomes a real person, fostering face-to-face collaboration.

Via the cloud-based grantee portal, invited applicants can now work collaboratively with program officers throughout the proposal-writing process and get feedback from staff in real time.

Working jointly with grantees has added transparency to our processes. For instance, in our previous system grantees had no way of accessing their “final” proposal (with edits made by Surdna’s program and grants management staff) online; now they can view revisions in real time, as well as access information on upcoming payments, reports, and past grants.

For Jose Garcia, Program Officer for the Strong Local Economies Program, the portal has expedited the proposal formulation process and created a new, direct line of communication between program staff and applicants. Moving to the cloud has “decreased bureaucracy in our work with grantees and prospective grantees, allowing greater responsiveness to both. It has eliminated unnecessary paperwork so we can spend time on the important stuff.”

By “important stuff,’ he means our mission, and the people working to make it happen. Streamlining our processes means grantees can spend more time on their own mission-related activities, rather than draining resources on fundraising.

In a recent survey, grantees described the portal as “accessible,” “user-friendly,” “easy” and “organized”. 85 percent of respondents were “satisfied” to “very satisfied” with the accessibility of Surdna’s application forms.

But there is room for improvement. Grantees felt ambivalent about their level of satisfaction with the portal as a tool for communicating with Surdna staff. Only a total of 23 percent were either “satisfied” or “very satisfied, while 1/3 were “neither satisfied nor dissatisfied,” and 52 percent were “unsure”.

By making future enhancements to the portal we can continue to unlock its potential as a robust communication tool.


2)  Collaborating and learning within the foundation.

Unlike many installed databases (designed primarily for grants managers), our workflow- and cloud-based system is used regularly by everyone on staff, from the receptionist to the president. Working on a single platform has reduced shadow systems while supporting a more holistic understanding of our work across programs.

Intuitive searches and dashboards provide a birds-eye view of Surdna’s grantmaking landscape, past and present. This has aided our cross-programmatic learning:

“One of Surdna’s strengths is that each program exists within a larger ecosystem of all programs. In the Thriving Cultures Program, we also think in terms of Sustainable Environments and Strong Local Economies [Surdna’s other 2 programs areas]. We can now view the arts in that broader context,” says Shin Otake, Program Associate for the Thriving Cultures Program.

Shared workflows help his team (and others) keep track of grants in the pipeline: “the grant approval process from invitation to approval is seamless. Any member from my team or the Office of Grants Management can see the status of any grant at any given moment, or create reports to map out where we’ve been and where we’re going.”

"Using data- and community-driven platforms, funders can better share information and collaborate internally and externally."

Increased collaboration among finance, grants management, and program staff has also improved our internal controls.

For example, the finance department can now reconcile grants payments by running monthly reports in the system. The timeliness of these reports is key, as it allows grants management to address errors early on, and provide accurate spending data to program staff for budgeting purposes.  

Non-grant contracts (such as fees for consultants, research, grantee convenings, etc.) have also migrated to our grants management system, where they can now be approved and monitored in a central location by Surdna’s Chief Financial Officer. For Controller Matt Walegir, “this has provided a great oversight procedure which did not exist before. We can now get a complete picture of where our contracts are at any given moment.”

Tracking non-grant contracts in a grants database has significant implications beyond internal controls and budgeting. By co-mingling contracts and grants in one space, we are reminded that our tools for impact extend beyond traditional grantmaking. At Surdna, we also have program-related investments (also tracked in Fluxx), mission-related investments, contracts, funder collaboratives, and of course, communication.

Thinking of these “tools in the toolbox” holistically is critical for foundations as they continue to look less “traditional” in the future.

3)  Sharing data and lessons learned with the philanthropic sector.

This priority has the greatest implications for advancing Surdna’s commitment to transparency.

Helen Chin, Director of Surdna’s Sustainable Environments Program, says the new system has “opened up how we interact with the grantmaking process and compliance protocols. It has allowed staff to access reports and other data without having to bypass its gatekeepers, the Office of Grants Management.” 

The “democratization of data” she describes has been a major cultural shift at Surdna, and will continue to transform the way foundations work as the boundaries between different roles are shifted. For example, if program staff can access reports and other data on their own through streamlined processes, the role of grants management can continue to become more strategic, helping foundations interpret their data (rather than merely provide it) to drive decisions. Data-driven foundations can learn from their work over time and share their lessons with the field, helping them become more transparent about their work.

A recent study by the Center for Effective Philanthropy found that most foundations’ top barriers to achieving transparency are staff-related: 31 percent do not have the time to invest in working to be transparent, and 28 percent lack consistent levels of transparency across staff.

Staff limitations such as these can be appeased by putting the right tools in the right hands (if you hired the wrong hands, that’s a different story!). Cumbersome systems – not people – are what often create stopgaps and inconsistencies.

Fortunately, technology can capture such stopgaps.

Our new system enables the sharing of data with the sector through its ability to communicate with external datasets. One example is our adoption of the Foundation Center’s GeoTree, a taxonomy to classify grants by geographic area served.  This information can now be aggregated into the Foundation Center’s repository and made available to a community of funders, non-profits, and researchers seeking to understand the broader funding landscape.

Taken further, foundations can expand the capabilities of their grantmaking systems through the integration of third-party programs to enhance data analysis, visualization, and operations.  Grants management systems are just beginning to facilitate the connection of their platforms with tools like Tableau, PolicyMap, Census Data Mapper and Foundation Maps to help funders make better sense of their data and aid them in decision-making.

We’ve only scratched the surface. For Jonathan Goldberg, Director of Grants Management, Learning, and Information Systems, “The real power could come from what we learn and share with others outside the foundation.  Consider all the data that foundations currently maintain, and all the untapped knowledge that we might extract by aggregating and sharing that information within and beyond the grantmaking community.  It’s something this platform is tailor-made for, and it could be transformative to the field of philanthropy and those who benefit from it.”

As we enter a new era of collaboration and learning, we’re excited to explore the vast possibilities of continuing to break down foundation silos through cloud-based systems.

We may not have all the answers yet, but when we do we promise not to hide them in a cardboard box.

--Adriana Jimenez

An Interactive Timeline to Mark Our 75th Birthday? Piece of Cake
March 23, 2016

(Sally Crowley is the communications director for The John R. Oishei Foundation.)

Sally Crowley Head shotOur 75th anniversary had been looming over us here at The John R. Oishei Foundation for about a year. We knew it was coming, and had brainstormed ways to mark it memorably and cost-effectively. It presented us with an excellent opportunity to build more awareness for our Foundation and its long history of supporting the community.

By mid-2015, we had developed a year-long communications plan to create an ongoing “buzz” about turning 75 in 2016. The plan focused on “75 Years of Giving” and included some “usual suspects” such as a kick-off reception, banners, signage, etc.

Probably the most interesting element of our anniversary plan is the interactive timeline that we created for our website’s homepage. We wanted to compile interesting facts to help the media write about us and to arm our board and staff members with key talking points.

We also wanted to acknowledge and honor the people who helped build the Foundation over time. And, we wanted to be “cutting edge” with our tactics to help enhance our image as a leader in digital communications in our region. Rather than starting from scratch, we searched for an existing timeline “widget” that could be integrated into our site somewhat easily.

We found one used by TIME Magazine to tell the life story of Nelson Mandela. We figured, “hey, if it’s good enough for TIME Magazine, it’s probably good enough for us.”

“TimelineJS” is an open-source tool offered by Northwestern University’s KnightLab that allows the “average Joe” (or “Jo” in this case) to create visually rich, interactive timelines. In theory, beginners (like me) can generate a timeline using nothing more than Google Sheets.

In order to use the tool, we had to have a Google account (which we did.) Our IT vendor got us started by placing KnightLab’s Google Sheets template into our Google Drive and setting up a folder for use as an image repository. Once these were in place, all we needed to do was type in dates, headlines and copy for each timeline entry. It was as easy as filling out an Excel spreadsheet. We then uploaded corresponding images to the repository. Happily, this was just a click-and-drag motion. We added the link from each photo into the matching record on the spreadsheet.

To be very frank, the process was a little more difficult and time consuming than I thought it would be. I needed our IT vendor to set things up for me – that was beyond my technical capabilities. Then, they also needed to “take the generated Javascript code provided on the Knightlab website, and arrange the code nicely in our website.” They, in fact, had to help me write that last sentence describing exactly what they did at the end. It seemed like magic to me. I told them, “I have completed the Google Sheet” and two days later, the timeline was up and functioning.

The most time-consuming part was gathering key milestones from our Foundation’s 75-year history. We scoured microfilm at the library. We rifled through boxes of old memorabilia, pulling out relevant newspaper clippings and scanning them -- being careful not to handle them too much for fear of their complete disintegration. We went through our electronic files to pull snippets from media releases, photos of key happenings, etc. The result, SO FAR, is over 100 timeline entries, and the rescue of significant artifacts of our Foundation’s past from the dustbin of history.

One of the coolest characteristics of the timeline is that it is dynamic. I can keep adding things as I have time. And, we can get input from the community. For example, we promoted the timeline on social media, asking folks to try it out and to let us know if we missed anything important. (I knew we’d missed something, since I have not been at the Foundation for 75 years and am, unfortunately, not omnipotent.) Sure enough, I heard back from a staff member -- I forgot the promotion of a colleague. So, I found a photo, uploaded it into Google Drive, went into the Google spreadsheet and added the date and headline. In 5 minutes, the entry was live.

Overall, I’d say the effort was very worthwhile. Feedback has been extremely positive. And, I have to admit: it’s better than I could have imaged.

Take a look. Let us know your thoughts on it and/or share your experiences with anniversary communications and/or interactive timelines!

--Sally Crowley

Transparency Chat: CEP On Sharing What Matters
March 2, 2016

CEP_Ellie-ButeauEllie Buteau, Ph.D., is the vice president of research at the Center for Effective Philanthropy (CEP), which received a grant from the Fund for Shared Insight (FSI). FSI is a multi-year collaborative effort among funders that pools financial and other resources to make grants to improve philanthropy. Transparency Talk is featuring grantees in the FSI openness portfolio. Janet Camarena, Foundation Center’s director of transparency, and Ms. Buteau discussed the findings of CEP's new report, "Sharing What Matters: Foundation Transparency."

Janet Camarena:  I'm going to start with what jumped out at me as surprising. The report lists time and inconsistencies across staff members as the most common barriers to greater foundation transparency.  Only 6% responded to your survey that a lack of commitment to transparency was a barrier and a full 24% responded that there was nothing specific that limited their foundation's transparency. Could this be because those surveyed are already predisposed to pushing the effectiveness envelope? Can you talk a little bit about the survey sample and how representative it might be? 

Ellie Buteau:  Yes, definitely. Response bias is always a top-of-mind question when we conduct a survey. The main bias we wondered about for this study was whether or not foundations that are already working on, and care about, transparency were more likely to respond. Unfortunately, we have no way of reliably measuring that. We did have data about a few other variables that were important to compare, including assets, giving, geographic location, etc. The main difference we saw was that foundations that have used one of CEP’s assessments (such as our Grantee Perception Report) in the past were more likely to respond to the survey. This is something we find in most of our survey samples. It doesn’t mean that foundations that haven’t used our assessments aren’t responding, but they are doing so at a lower rate. It could indicate, though, that foundations interested in gathering feedback on their performance were more likely to respond. We have more information about what we tested for response bias on page 45 of the report. 

JC:  I found it a little troubling that only 45% of CEOs of independent foundations view the general public as a relevant stakeholder group for their transparency efforts, yet the premise of philanthropy is that it is dedicated to serving the public good.  Did you also find this surprising? And any thoughts on the disconnect there?  

CEP_Foundation-Transparency_coverEB:  I did not find that surprising, and I’m not sure our data indicates that there is a disconnect between how foundations are thinking about certain aspects of transparency and serving the public good. If foundations are focused on being open with the nonprofits they fund and the nonprofits that may want funding from them in the future, that does seem like a pretty direct connection to serving the public good. After all, those are the organizations through which foundations are able to serve the public.

I think sometimes conversations about transparency suggest foundations should make sure they are sharing information with anyone and everyone. But that doesn’t seem like the most effective or efficient use of foundation resources. If people want to know what foundations are up to, most of the foundations of the size included in our study have websites or publicly available annual reports. Where I see real opportunity for foundations to do more is in sharing information about what does and doesn’t work in addressing the tough challenges they’re working to address. While that information itself may not be of interest to the general public, it can be applied in ways that benefit the general public.

JC:  Since the report points out that the philanthropy field is weak when it comes to sharing lessons learned and assessments of foundation performance, and since it also correlates stronger grantee-grantmaker relationships among foundations who have a tendency to be more transparent, will you be advocating that those who use your Grantee Perception Reports and other survey products share them?    Why or why not?

EB:  It’s up to foundations that use our Grantee Perception Report to decide whether to share their results publicly. Many, in fact, do, and almost all at least share a summary of what they learned. You can find on our website a list of those foundations that have made their GPRs public (scroll down on this page). I think it’s great when foundations are open in this way. But I don’t think that a foundation publicly sharing its GPR results is necessarily indicative of it doing more to respond to feedback or having strong relationships with its grantees.

JC:  Of the websites you examined, only 5% shared any information about lessons learned when things didn't go as planned.  Often this is because grantmakers fear harming the reputation of grantees or casting their work in a negative light.  Can you talk about how those grantmakers that were opening up this side of the work tackled that issue.

EB:  In the report, we share some examples of foundations being open about when things didn’t pan out as hoped. Those foundations do not name names of specific grantee organizations or tie results back to any individual organization. They seemed to share their lessons in a more general way, but still communicated enough specificity that others could learn from their experiences. I think their examples show that it’s possible to strike this balance.


JC:
 One of the struggles with the field and transparency is, of course, that there is no one-size-fits-all solution. However, once you start looking under the hood of foundation websites, patterns of emerging and best practices often surface.  Can you point to one or two transparency examples you uncovered that you wish others in the field would emulate?

EB:  Here is where we had a finding that did surprise me. I thought that perhaps the more information foundations shared on their websites, the more transparent they’d be seen to be by grantees. It turned out that was not borne out in the data. I think this is really important to consider: that the amount of information shared isn’t directly tied to perceptions of transparency. In my own experience, that makes sense. Sometimes, even when I know that a foundation has shared information about what it’s learned, I’ve had difficulty figuring out where to find that on a foundation’s website because there is so much other information on the site. I think what I’d suggest is that a focus be on how their websites can most effectively be used as a tool for sharing information that matters.  

 JC:  The last time CEP issued a report on transparency, it led to changes in the kinds of questions you include in your Grantee Perception Survey, which now includes questions specific to assessing perceptions about foundation transparency.  How will what you learned from this report impact your own work in the future? 

EB:  This research has given us a better understanding of how foundation CEOs, themselves, are thinking about transparency. It turns out there is a lot of agreement about what transparency means, so this research really validates the importance of the questions we added to our grantee survey a few years back. Transparency, especially about the substance of foundations’ work, is considered crucial by both grantees and foundation CEOs. Foundations and grantees are more aligned than they may realize when it comes to the information they think is important for foundations to share. Now it’s about foundations implementing — and really doing it well. Our research suggests they are doing well in some areas but not in others. We will build off of the findings in this study as we continue our research on other related topics. For example, we recently fielded a survey on evaluation practices at foundations, in partnership with the Center for Evaluation Innovation, and are seeing findings in that study that further build upon what we published in this report.

Eye On: Chobani Founder Hamdi Ulukaya
November 18, 2015

(Melissa Moy is special projects associate for Glasspockets. For more information about Hamdi Ulukaya and the other Giving Pledgers, visit Foundation Center's Eye on the Giving Pledge.)

Ulukaya_medium photoFamily and homeland helped shape this Kurdish American billionaire’s interest in global philanthropy and improving the plight of worldwide refugees impacted by war and poverty.

Chobani yogurt founder Hamdi Ulukaya said that his mother’s generosity toward those in need seeded an early interest in philanthropy.  Even the company name reflects his native Turkish roots.  Chobani is the Turkish word for “shepherd,” and Chobani has said that the moniker is an homage to the “spirit of giving farmers.”

“Growing up, I watched my mother give to those who needed and it came from the most amazing place in her heart,” Ulukaya said in his Giving Pledge letter, whereby individuals pledge to give away the majority of their wealth during their lifetime.  Upon joining the Giving Pledge in June 2015, he dedicated his Pledge commitment to his mother.

In addition to family, peer influence also played a part in Ulukaya’s decision to make a “public commitment” to help refugees.  In his letter, the New York resident praised Bill Gates and Warren Buffet for setting an example for global philanthropy.  Ulukaya is among 138 Giving Pledge participants in 16 countries.

“I hope that my commitment to the Giving Pledge will in turn inspire others to do the same,” Ulukaya said in his letter.

Hamdi Ulukaya:

  • Founder, Chairman and CEO of Chobani yogurt
  • Kurdish American entrepreneur and businessman
  • Ernst & Young’s 2013 World Entrepreneur of the Year
  • Founder of the Chobani Foundation, which focuses on youth and underserved communities, and entrepreneurs and small business owners
  • Founder of the  Tent Foundation, which provides direct aid to refugees and advocates for refugee rights and policies
  • Personal net worth is over $1 billion

Humanitarian Giving

The Giving Pledge marked Ulukaya’s public commitment to donate the majority of his personal wealth to helping refugees and finding a solution to this humanitarian crisis. 

Earlier this year, the 43-year-old launched the Tent Foundation to specifically provide direct aid, effect policy changes and develop strategies to help 50 million forcibly displaced people worldwide.  His foundation aims to collaborate with worldwide governments and organizations.

The magic and power of the American dream is something I believe should be available to everyone.

Since the early days of founding his Greek yogurt empire, Ulukaya has donated 10% of his profits to the Chobani Foundation, which focuses on access to food for youth and underserved communities, and supporting entrepreneurs and small business owners. 

In 2013, the Chobani Foundation distributed $624,920 to 17 organizations in the United States, Canada and England, according to the foundation’s 2013 990 Form, a form that certain federally tax-exempt organizations file with the IRS.  The largest gift of $285,630 helped establish the South Edmeston Community Center in Edmeston, New York, and the city that is also home of Chobani’s first yogurt factory.

Other gifts included $100,000 to the Canadian-based Global Enrichment Foundation, which supports leadership in Somalia through educational and community-based empowerment programs; $92,230 for the Halabja Community Playground Project, a London-based charity that built an adventure playground for children in Halabja, Northern Iraq; and $25,000 to the Boys and Girls Club of Magic Valley in Twin Falls, Idaho.  The Idaho city boasts a Chobani factory, which opened in 2012 as the world’s largest yogurt factory.

Entrepreneurial Spirit

While studying English in New York in 1994, the Turkish immigrant became fascinated by the idea that “anyone can start something in America,” he said in his letter.  By 1997, Ulukaya enrolled in business courses at the State University of New York.

“The magic and power of the American dream is something I believe should be available to everyone—and is part of my hope for a modern Turkey and for entrepreneurs around the world,” Ulukaya said.

I believe that as people who have been blessed with opportunity in our own lives we must give hope to others.”

Growing up in a hardworking communal culture in Turkey, Hamdi Ulukaya used his background as a Kurdish dairy farmer to cultivate his entrepreneurial dream into a billion-dollar reality.  In 2002, he started a modest feta-cheese factory. 

In 2005, Ulukaya took a risk purchasing a defunct yogurt factory in upstate New York and launched Chobani.  In October 2007, he shipped his first Chobani yogurt order to a Long Island grocer. 

Relying on his entrepreneurial skills, the savvy Ulukaya negotiated with supermarket retailers to pay the slotting fees – the fee to place product on retailer shelves - over time and also in yogurt rather than cash.  He also relied on social media to promote Chobani.  Within five years, Chobani grew into a billion-dollar business.

In his Giving Pledge letter, Ulukaya pointed out the benefits that entrepreneurship has on impacting community change, including his own success.  His foundations provide local and global grants.

 “I believe that as people who have been blessed with opportunity in our own lives we must give hope to others,” Ulukaya said.

--Melissa Moy

Living Up to a Legacy of Glass Pockets
November 5, 2015

(Deanna Lee is chief communications and digital strategies officer at Carnegie Corporation of New York.)

Deanna LeeWhat does a website redesign have to do with “glass pockets?” For Carnegie Corporation of New York—whose mission is to promote the advancement and diffusion of knowledge and understanding—it goes far beyond a general use of the Internet to transmit information. “Glass pockets” is a defining principle of who we are, and thus a defining principle that has guided our entire web redesign process.

First, some background. In the 1950s,  Carnegie Corporation chair Russell Leffingwell testified before Congress that “foundation[s] should have glass pockets,” allowing anyone to easily look inside them and understand their value to society.  A legacy of transparency connected to dissemination continued through Corporation president John Gardner, who advocated for energetic dissemination of activities, to current president Vartan Gregorian, who has emphasized our “legacy of glass pockets” as an ideal and a guidepost for “communicating as clearly and in as much depth as possible how the Corporation conceives of its mission.”

Today’s digital landscape means that we can realize this—reaching and engaging more people, with more information about what we do—as never before. We think of web channels, tools, and design, not as new, “disruptive” technologies, but rather as evolving (and exciting!) opportunities to realize a 100-plus year-old mission.

And so, the redesign process for Carnegie.org began with a largely internal branding exercise to further define our longstanding mission. With the great folks at Story Worldwide, we articulated a core narrative with “pillars” or key principles, including a sense of stewardship to the legacy of Andrew Carnegie, a focus on expert knowledge, a “selfless” emphasis on program grantees and their work, and a commitment to serving as a convener of grantees in like areas of knowledge, and of knowledge-based communities.  These organizational principles were central to how design firm Blenderbox went on to imagine and develop the website layout and user experience.

At the same time, we conducted surveys and interviews with multiple stakeholders and audiences about the old site. As Chris Cardona of the Ford Foundation has written on the Glasspockets blog, we have to be open to failure, and be willing to look at what works and what doesn’t.  Also important, as emphasized in Glasspockets’ transparency indicators, is sharing the results.

What wasn’t working? People said they did not have a clear sense of our program areas.  With information and stories ranging from international peace and security to voting rights to standards in K-16 education all “mixed together,” they found it difficult to delve into their areas of interest.  Also, grantees wanted to be able to connect with peers, and to learn about each other’s activities.

This is why the new Carnegie.org immediately presents a clear depiction of our core program areas (arranged, in homage to Andrew Carnegie, like library book spines). 

1-600px
 

Each program folds out into a preview of a mini-site, with separate subdomains or “hubs” for Education…Democracy…International Peace and Security…and Higher Education and Research in Africa. 

2-600px


Enter a program hub, and a simple layout shows the overarching goal of the program and its focus areas (or, in terms of Glasspockets indicators, grantmaking priorities).

Beyond that, each program boasts its own flavor and kinds of content that emphasize those mission pillars—expert knowledge, convening, an emphasis on grantees, and stewardship of our history:

3-600pxInternational Peace and Security currently features commentary on this policy question of the day: Should the U.S. cooperate with Russia on Syria and ISIS? Answers are “convened” as a compendium of multiple grantee experts, scholars, and policymakers—a forum bringing together leading worldwide thinkers and opinions. 

Education features an interactive, multimedia presentation (we call it a Fable) on STEM education—showcasing our historical work on math and science education, including Carnegie Commission reports that set the framework for today’s Next Generation Science Standards, and visual case studies of grantees like Chicago’s Museum of Science and Industry.

Democracy’s Fable takes an extensive look at the 50th anniversary of the Voting Rights Act. Plus, at a time when nearly one in four Americans is not registered to vote, we wanted to convene communities and engage the public with our grantees’ work.

4-600px“Your Vote—Your Voice” showcases tiles of leaders of the New Americans Campaign weighing in on why it's important for recently naturalized citizens to vote. 

Good digital strategy also employs community, in the form of partnerships. We’re pleased to have worked with TINT to convene live social media compilations, including the feeds of more than 40 partners of National Voter Registration Day. And, a Genius version of the Voting Rights Act allows for annotations by experts at the Brennan Center for Justice and others.

Finally, we at the Corporation are, first and foremost, stewards of Andrew Carnegie’s legacy. Nearly 10 percent of visitors to our old site came for biographical information about him. To meet their needs more fully and to meet our mission, our Andrew Carnegie Fable includes embeddable elements key for students preparing multimedia presentations, with timelines, quotations, audio and film of Carnegie, infographics on his wealth, and connections to our family of 26 Carnegie institutions worldwide.

This is just the beginning. We’ll soon unveil features allowing program officers to share their experiences, video forums, and more.  It all comes down to glass pockets—using information and the presentation of information to openly share how we meet our mission responsibilities of serving as convener and champion of expert knowledge and change-making grantees. Carnegie.org aims to clearly present our intent, our priorities, and our work, and most of all to be a living—and evolving—expression of our mission to advance and diffuse knowledge and understanding.

--Deanna Lee

#77: Transparency Talk Welcomes the VNA Foundation to Glasspockets
October 14, 2015

(Melissa Moy is special projects associate for Glasspockets.  For more information, visit Foundation Center’s Who Has Glasspockets, and learn about VNA Foundation and the other foundations.)

Vna-foundationIn late September, the VNA Foundation joined our growing collection of “Who Has Glass Pockets?” (WHGP) profiles, which serve as both an assessment tool and a demonstration of a foundation’s commitment to transparency.  VNA became the 77th foundation to join WHGP. 

We thought it would be helpful to use our Transparency Talk blog as a way to introduce our audience to the newest foundation participant, and point out some of the interesting ways in which this Chicago-based foundation that supports healthcare for the underserved is employing innovative methods in how they communicate grantmaking and open up the work of philanthropy.

VNA Foundation, established in 1890 as the Visiting Nurse Association of Chicago, supports nonprofit organizations offering home- and community-based health care to the medically underserved.

About its Glasspockets participation, VNA states on its website: “We believe that foundations need to understand the value of transparency, be more open and clear in our communications, and highlight how the philanthropic sector partners with its grantees to serve the public good.”

"We believe that foundations need to understand the value of transparency, (and) be more open and clear in our communications."

The grantmaking process, from what a successful proposal looks like to what to expect when a funder says they want to meet with you, is often shrouded in mystery—but not at VNA.  The website features an informative prospective grantee area that not only shares the grantmaking process but reaches a high bar in transparency by sharing complete grant applications of successful proposals in addition to providing helpful insights into the foundation’s grantmaking process and its expectations from a site visit.  VNA also has an open invitation for grantees to highlight their work via the VNA Foundation’s YouTube channel.

VNA also shares contextual and historical information about its current and past special initiatives, and includes links to 14 years of its annual reports, an unusually comprehensive report collection.    

Additionally, VNA provides a unique and interactive infographic that discloses a great variety of grantmaking information in a very user-friendly format.  In the infographic, VNA openly shares geographic and financial information, as well as diversity data about its grantmaking in Chicago, from the city to the suburbs. 

Infographic data highlights include:

  • Grant overview & total grantmaking
  • Grant demographics by population, gender and ethnicity
  • Types of medical services and service settings among grantees
  • Types of grant support

Additionally, VNA’s infographic details what its grantees have learned, which may be helpful for other service organizations wanting to build on the work, while also providing other healthcare funders and grantees with helpful knowledge about their shared field.  For example, one grantee shared new and unforeseen challenges in light of the Affordable Care Act and Medicaid expansion.  Although the expansion has provided more people with insurance, the number of clinics and providers has not grown to meet the demand.

Does your foundation have glass pockets?  Please take our "Who Has Glass Pockets" assessment.  Your foundation could be #78!

--Melissa Moy

The Parting Glass
July 20, 2015

(Jane D. Schwartz was the Executive Director of the Paul Rapoport Foundation. This is the twenty-third post in the "Making Change by Spending Down" series, produced in partnership by The Andrea and Charles Bronfman Philanthropies and GrantCraft. Please contribute your comments on each post and discuss the series on twitter using #spenddown. This post was originally published on GrantCraft's blog.)

JDS_WEB4_180_180_s_c1In 2009 when the board and staff of the Paul Rapoport Foundation decided to spend out in five years, we focused initially on conveying our decision to our grantees with total transparency. We then looked to develop effective guidelines, assist applicants in creating strong grant applications, and work with grantees to develop viable exit strategies once our final multi-year grants concluded. We were so focused on these activities that we were all taken by surprise when we realized it was 2014 and that our grantmaking was actually completed. After 27 years of supporting all of the major organizations in New York’s lesbian, gay, transgender and bisexual (LGTB) communities—providing start-up funding to many, ongoing general operating support to many more, and essential infrastructure development in our final spend-out period—the actual closing date was upon us.

Throughout the preceding decades the Foundation’s board and staff had engaged a number of excellent organizational consultants to help us with strategic planning, including during our final spend-out decision. All of them—either formally or informally—reached out to us to urge us to plan for some sort of closure, not just for board and staff, but for all our grantees as well. So while we had had this idea in the back of our minds during the spend-out process, when we realized that our closing was imminent, the desire to hold some final event for the community suddenly became vitally important to us as a way to deal with the harsh realities of closing. 

When the board and staff of the Paul Rapoport Foundation decided to spend out in five years, we focused on conveying our decision to our grantees with total transparency.

We chose to hold a farewell event to which all of our grantees over the past 27 years would be invited and we specifically reached out not only to current grantee staff, but to those former grantee staff members who had worked so closely with us to develop successful grant proposals in the early years of the LGTB community’s growth. We also invited fellow grantmakers from private and public funding sources, who had traveled with the Foundation on its journey from the early days when we were one of very few foundations funding AIDS programs in New York, to our final years of making grants specifically to organizations serving LGTB communities of color. And, of course, we invited our former board members who had worked so thoughtfully and so hard to create the Foundation and its funding strategies over the years.

We also realized that the history of the Foundation’s funding tracked the development of the LGTB community in New York, and thus we decided to create an illustrated timeline highlighting the important developments of our community over the past three decades. This allowed us to show how closely the Foundation had monitored these community developments and had adjusted our grantmaking strategies to support the community’s changing needs. This publication, which included dozens of grantee photographs, showcased the vast majority of our grantees and served as our souvenir program for the event.

468461763The event we decided upon was a “cocktail party” held in an inviting rooftop garden setting that allowed folks to sit and reconnect with colleagues they may not have seen in decades while also saying “good-bye” to the Foundation; throughout the entire evening the same refrains were repeated over and over: “Oh my goodness, I haven’t seen you since….” “I can’t believe it…is that…?”

The evening clearly underscored the important role our grantee organizations had in the development of the LGTB communities in New York and allowed the Foundation to thank its grantees, as well as our terrific board members, past and present, for the wonderful work they had done for so many years. We also announced the Foundation’s “legacy grant”—to Equal Justice Works—during our formal program that evening and invited one of the first recipients of this Paul Rapoport Fellowship, a young LGTB lawyer of color, to describe the work he would be doing over the next two years in public interest law. This ongoing fellowship will continue to keep Paul Rapoport’s name alive in the LGTB community for several more decades, while also providing much-needed legal advocacy to highly underserved communities of color.

Looking back I would say that the outpouring of good wishes on all sides that night made the otherwise painful Foundation closure into a proud and happy occasion, and allowed us to close our doors on an ebullient note.

--Jane D. Schwartz 

Knowledge Sharing in the Social Sector: Leaders Open Up About Opening Up
June 22, 2015

(Maggie Lee is IssueLab Specialist at Foundation Center.)

Maggie lee closeSomething great happened in Boston two weeks ago. A group of dedicated folks from foundations and nonprofits gathered in a workshop session to discuss how we, as a sector, publish and share our knowledge. IssueLab, a service of Foundation Center, convened the meeting as part of our work to increase foundation effectiveness through open knowledge sharing. Rather than diving immediately into a conversation about how we should do this, we wanted to take a step back and look at the reasons why we publish in the first place. Two hours flew by as we discussed our work — and the obstacles that get in our way — in order to articulate a set of principles that can guide us moving forward.

Sharing knowledge amplifies impact - we can’t fund or consult with everyone, but by sharing research and lessons learned we can make our dollars go further.

To break the ice, the session leaders asked for quick, one-word responses to a few questions:  How would you describe your organization’s knowledge-sharing practices?  “Dusty.” What is the biggest obstacle that prevents organizations from engaging in open knowledge sharing? “Fear.” “Confusion.” “Lack of resources.”  (Okay, that’s three words, but the concept is so important!)

From there, we talked about why our own organizations publish formal materials, such as white papers, case studies, and evaluations. The ideas and questions that were raised in this short time point to just how integral knowledge production and sharing are to the goals of our organizations. People had a lot to say, which included:

  • Agreeing that sharing knowledge amplifies impact - we can’t fund or consult with everyone, but by sharing research and lessons learned we can make our dollars go further;
  • Reinforcing the need for spaces and places where everyone can contribute their evidence and insights; and,
  • Questioning whether we are biased towards formal knowledge and whether we can agree that decisions benefit from a broader and more informed context.

This workshop is not without precedent. In 2001, Open Society Foundations (then the Open Society Institute) convened a meeting in Budapest, which became known as the Budapest Open Access Initiative, in order to “accelerate progress in the international effort to make research articles in all academic fields freely available on the internet.” In doing so, they articulated a vision to guide their work: "Removing access barriers to this literature will accelerate research, enrich education, share the learning of the rich with the poor and the poor with the rich, make this literature as useful as it can be, and lay the foundation for uniting humanity in a common intellectual conversation and quest for knowledge."

Now that’s a vision! With our Boston workshop, we sought to bring this spirit and this conversation to the social sector to ensure that more research and more voices are included in this common intellectual conversation.

By the end of this very productive session, we had drafted a starter list of principles. Here are just a few:

  • Social sector knowledge resources are produced with funds in the public trust, which gives us a unique responsibility to share them as a public good.
  • The social sector’s credibility relies on honesty and transparency.
  • We believe that new knowledge is built on existing knowledge and should be placed in context and attributed.
  • Do no harm. Do not waste scarce resources. Do not replicate mistakes.

This workshop was only the beginning of a conversation about open publishing. We’ll soon be creating a set of draft principles building on what was proposed at the workshop, as well as a vision statement based on these principles to be shared more widely with the sector. (We’ll keep you posted!) We hope everyone in the social sector who produces knowledge, shares knowledge, and uses knowledge will tune in, add their voices, and help shape the principles and vision to guide this important work.

--Maggie Lee

Share This Blog

  • Share This

About Transparency Talk

  • Transparency Talk, the Glasspockets blog, is a platform for candid and constructive conversation about foundation transparency and accountability. In this space, Foundation Center highlights strategies, findings, and best practices on the web and in foundations–illuminating the importance of having "glass pockets."

    The views expressed in this blog do not necessarily reflect the views of the Foundation Center.

    Questions and comments may be
    directed to:

    Janet Camarena
    Director, Transparency Initiatives
    Foundation Center

    If you are interested in being a
    guest contributor, contact:
    glasspockets@foundationcenter.org

Subscribe to Transparency Talk

Categories