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What’s Your Giving Story?
November 20, 2015

Thanksgiving is an opportunity to celebrate what we are thankful for.  For many families, the holiday also marks the beginning of a charitable season, when many focus on sharing and end-of-year giving.

In addition to sharing time and treasure, a movement has started to encourage donors to also share their stories. In recent years, with the advent of social platforms and digital media, nonprofits have felt the pressure to develop media savvy techniques for highlighting the value of their work. 

As it turns out, one of the most powerful ways to tell that story can be by putting the spotlight on the donor voice.  One of the great benefits of philanthropic transparency is that it can rally others to the cause, and that is the premise behind the #MyGivingStory campaign sponsored by #GivingTuesday, which not only encourages us all to become donors, but to also open up and share WHY we give.

One of the great benefits of philanthropic transparency is that it can rally others to the cause, and that is the premise behind the #MyGivingStory campaign.

Founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation, #GivingTuesday has become a worldwide movement that celebrates giving and philanthropy.  In the United States, it is observed on the Tuesday following Thanksgiving and shopping events Black Friday and Cyber Monday as a way to bring some balance to a season often criticized for its focus on consumerism. 

Among #GivingTuesday’s numerous supporters are Bill and Melinda Gates and Steve and Jean Case, who have pledged to give away the majority of their wealth during their lifetime.

Donors are encouraged to share why they give on social media, such as Twitter and Facebook. As part of the #MyGivingStory contest, donors can share about a time when they gave to a nonprofit organization, and why it was meaningful to them. 

Sharing personal stories “celebrates and encourages giving” in addition to connecting diverse groups of individuals, communities and organizations worldwide, according to #GivingTuesday.

Some #GivingTuesday donors have a personal connection to the charities they support.  In a #GivingTuesday testimony shared by The Huffington Post and 92nd Street Y, Jared Calhoun describes how Ronald McDonald House Charities provided Calhoun and his family much-needed support during a family crisis.  Calhoun’s two-year-old daughter Katelyn was diagnosed with advanced stage neuroblastoma, a type of cancer, and required multiple biopsies, five rounds of chemotherapy, as well as radiation therapy. 

#MGS“During the ordeal and scary moments at the hospital, we were able to find family moments, hugs, smiles and laughter thanks to the Ronald McDonald House,” Calhoun said in his testimony. “Before this experience I didn't know why RMHC was so important. But I can certainly tell that story now. And I'm a big fan.”   

Actor Chris Evans, known for his title role in the Captain America franchise, shared that he likes giving to the #TheRealSuperheroes – young cancer patients – at Christopher’s Haven, a children’s charity that supports child cancer patients when they return home after hospital treatments. 

Nominators may submit 200-word essays about why they are inspired to give to their favorite 501c3-registered organizations.  The public will help select semi-finalists by voting now through November 24.  A panel of judges will determine the winners, who will be announced on Dec. 1 – #GivingTuesday.

Opening up about giving pays off: #GivingTuesday organizers will give away six prizes to the donors and their favorite organizations.  Two nonprofits will receive the top prize of $5,000, and their nominators will receive $500.  Organizers will also give away two second prizes ($2,000 for nonprofits and $200 for nominators) and two third ($1,000 for nonprofits and $100 for nominators) prizes.

What’s your giving story?

--Melissa Moy

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About Transparency Talk

  • Transparency Talk, the Glasspockets blog, is a platform for candid and constructive conversation about foundation transparency and accountability. In this space, Foundation Center highlights strategies, findings, and best practices on the web and in foundations–illuminating the importance of having "glass pockets."

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