Tracking Outcomes: The Message is “Keep it Simple”
June 25, 2014
(Eliza Smith is the Special Projects Associate for Glasspockets at the Foundation Center-San Francisco.)
Earlier this month, I attended a meeting the SF Bay Area Chapter of the Technology Affinity Group (TAG), focused on how technology tools can improve grant performance measurement, particularly if grantmakers are careful to not overcomplicate the process. Several representatives from foundations across the Bay Area convened to discuss outcomes tracking, and new technology platforms and methods that foundations are using to provide more accurate and concise data on grant activities and impact. Three speakers gave presentations on the subject: Kevin Rafter, Manager of Impact Assessment and Learning at the James Irvine Foundation; Anna Lindgren, Assistant to the President at the Keith Campbell Foundation for the Environment; and Rem Hoffman, Chief Executive Officer at Exponent Partners.
Each speaker addressed the need for a simplification of outcomes tracking. Rafter used the phrase “simplify and smallify,” which the Irvine Foundation has used as a sort of mantra for revising their grantee performance tracking system. The Foundation has managed to scale down its entire tracking system, mixing quantitative and qualitative data examine where their grantees are in the implementation process: the end result is a clean and accessible data model. Moreover, the Foundation is doing its best to alleviate the stress that surrounds evaluation by shifting the focus from stringent observation and measurement analysis to develop a culture of learning. With this shift in focus, Rafter explained that the stigma of evaluation and the threat it presents to programs should evaporate; the Foundation will examine outcomes of various grants holistically with an emphasis on learning, betterment, and experimentation.
Lindgren relayed the Campbell Foundation’s experience developing and more recently, completely overhauling, their custom outcomes tracking model. The Foundation initially worked to create a complex taxonomy for analyzing the products of grant use. Lindgren and her colleagues quickly found that their system was clunky and unwieldy: while they had classifications for various outcomes, there were so many categories that the taxonomy ultimately proved unhelpful. Similar to Rafter and his staff at the Irvine Foundation, Lindgren and her team found that a shift to a much simpler, pared-down system provided far more usable data. Currently, the Campbell Foundation’s team is working on developing data visualizations to accompany their “smallified” outcomes tracking system.
Finally, Hoffman presented on his company, Exponent Partners. Hoffman and his team provide nonprofits with customizable databases that track outcomes and generate analyses of program impact. Much like Rafter and Lindgren, Hoffman emphasized the importance of standardization and simplification of outcomes tracking.
Following the presentations, the entire group discussed the merits of standardization for not only outcomes tracking, but the philanthropic sector at large. Jeannine Corey’s blog post about the Foundation Center’s effort to develop a new taxonomy came up: the call for standardization is increasing exponentially. As we seek out new ways to develop a common language sector-wide, we promote openness, understanding, and transparency between foundations, organizations, and the benefitting public.
How has your foundation or organization benefitted from implementing simplified, “smallified,” or standardized practices?
-- Eliza Smith