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Wanna Hangout? The Robert Wood Johnson Foundation’s Use of Google Hangouts
May 21, 2014

(Eliza Smith is the Special Projects Associate for Glasspockets at the Foundation Center-San Francisco. She recently interviewed Erin Kelly and Susan Dentzer from the RWJF to learn about their experience with hosting Google Hangouts.)

The Robert Wood Johnson Foundation (RWJF), America's largest public Eliza Smithhealth-focused philanthropy, is using Google Hangout to hold virtual panel discussions the first Friday of every  month. The Foundation has been using this social media tool to increase transparency around its work since November of 2013 and is finding these offereings have been very well-received. The foundation treats the platform as an opportunity to open its doors to its stakeholders and the general public so they can explore one of the foundation’s current projects, efforts, or campaigns in-depth and cost-free.

RWJF logoThe most recent Hangout was held on Friday, May 2 in partnership with the American Board of Internal Medicine (ABIM) on its latest campaign, "Choose Wisely." The Choosing Wisely effort promotes patient empowerment, encouraging doctors and leaders in healthcare to inform consumers against employing expensive, superfluous, and potentially dangerous procedures and treatments. The Hangout platform promoted collaboration with doctors, patients, and healthcare professionals; moreover it championed transparency, inviting the general public to tweet (using #RWJF1stFri and @RWFJ) or submit their questions and comments to Google+. Past Hangout themes have centered on the cost and quality of healthcare, country-wide health rankings, innovative ways of delivering healthcare, and interest in new ways of employing and analyzing health data.

We believe these Hangouts can be effective in convening experts on an issue, increasing transparency to the work and partners we have the pleasure to be engaged with, and a means to expand the discussion beyond the those ‘in the room.’
Erin Kelly Erin Kelly
RWJF social media manager Susan Dentzer Susan Dentzer
RWJF senior policy adviser

The RWJF has a strong track record with social media, using tools like Twitter and Facebook so that grantees can connect with its leaders and grantmakers. Erin Kelly, social media manager at the Foundation, says they have been using these tools “to share insight into the issues and projects we’ve invested in across our areas of investments. Oftentimes these discussions are jumping off from an in-person convening or recent research or developments in the field. We believe they can be effective in convening experts on an issue, increasing transparency to the work and partners we have the pleasure to be engaged with, and a means to expand the discussion beyond the those ‘in the room.’”

Susan Dentzer, senior policy adviser to the RWJF, likens the Hangouts to “mini conferences” and sees them as alternative ways of facilitating communication between the Foundation and the general public. “As much information as the Foundation puts out on the web site, many grantees sometimes feel like they don’t understand what’s going on at the RWJF,” Dentzer says. “The Hangouts are an opportunity for grantees to get a sense of what’s going on at the Foundation.” And the best part about these Hangouts? “They are low-cost and low-effort,” as Dentzer says; thus, staff at the Foundation don’t feel spent after conducting a Hangout as they might holding an actual conference, leaving energy and enthusiasm for the next month’s session.

While the First Friday sessions have been popular and widely attended, the RWJF is developing more metrics for measuring the impact of the Hangouts. “This is a work-in-progress,” Dentzer says, “we are finding new ways to assess how many people we reach, who we are reaching, and if any members of the audience take action afterwards.” So far, the Foundation is planning on using resources from Survey Monkey to gather more user data, but they are still looking for more ways to better understand the impact of these social media tools. All told, “this is a great technology for the RWJF,” Dentzer says.

Have you attended one of the RWJF First Friday Hangouts? Tell us about your experience at @Glasspockets on Twitter, or post a comment here on Transparency Talk. 

-- Eliza Smith

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