Glasspockets Find: The Ford Foundation’s Endowment is Ready for its Close-Up
December 17, 2012
Foundations have been experimenting with digital media for a few years now for everything from video-recorded annual reports to messages from the CEO and examples of grantee partnerships. However, this new video from the Ford Foundation defining and describing its endowment might be a first. Perhaps finance and explaining foundation endowments is not the first thing that comes to mind when thinking about content that can be effectively shared using a visual format. But why not? Perhaps short videos are the best way to bring those pie charts and bar graphs to life, and help foundations not only be more transparent, but more engaging.