Transparency Talk

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Glasspockets Find: The Ford Foundation’s Endowment is Ready for its Close-Up
December 17, 2012

Foundations have been experimenting with digital media for a few years now for everything from video-recorded annual reports to messages from the CEO and examples of grantee partnerships. However, this new video from the Ford Foundation defining and describing its endowment might be a first. Perhaps finance and explaining foundation endowments is not the first thing that comes to mind when thinking about content that can be effectively shared using a visual format. But why not? Perhaps short videos are the best way to bring those pie charts and bar graphs to life, and help foundations not only be more transparent, but more engaging.

 

--Janet Camarena

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About Transparency Talk

  • Transparency Talk, the Glasspockets blog, is a platform for candid and constructive conversation about foundation transparency and accountability. In this space, the Foundation Center highlights strategies, findings, and best practices on the web and in foundations–illuminating the importance of having "glass pockets."

    The views expressed in this blog do not necessarily reflect the views of the Foundation Center.

    Questions and comments may be
    directed to:

    Janet Camarena
    Director, San Francisco Office
    The Foundation Center

    If you are interested in being a
    guest contributor, contact:
    glasspockets@foundationcenter.org

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