50 Shades of Transparency
(Daniel Matz manages the Glasspockets web site.)
Glasspockets is turning 50. Well, more like three — in January 2013 — but as of this week, the Glasspockets web site now hosts 50 transparency and accountability profiles. Collectively the foundations that have put themselves to the "Who has glass pockets?" challenge represent $138 billion in assets and more than $6.5 billion in annual giving – close to 15 cents of every foundation grant dollar distributed in the United States. Back in 1952, Russell Leffingwell, then chairman of the Carnegie Corporation, called on the philanthropic community to have glass pockets; that is, to make the work of foundations transparent and to make them accountable to the public and the communities they serve. We now have tangible proof this is happening. Congratulations to the Glasspockets 50 for showing their commitment to transparency and accountability, and meeting the Glasspockets challenge!
What exactly is a Glasspockets profile? For the uninitiated, since 2010 we have been cataloging foundations' online transparency and accountability practices — everything from the obvious like contact information and application procedures, to the more demanding like codes of conduct and diversity statements, through to the most challenging activities like making public their grantee feedback and assessing overall foundation performance. We've identified 23 such practices and keep track of them across six types of online communication vehicles (from web sites to blogs to RSS feeds). Together, these indicators help us all see into a foundation; they provide a snapshot of a foundation's "glass pockets." Trends across the sector emerge from aggregated findings displayed as a national Heat Map, the map itself becoming a unique reference tool for other foundations.
Who has glass pockets? Not surprisingly the list includes many of the very largest foundations, many of them at the forefront of the move toward transparency, championing better communication and challenging themselves to ever-greater openness. Some, like the James Irvine Foundation, have even gone so far as to support a statewide initiative to promote transparency among California grantmakers. Thanks, in part, to their support, California grantmakers now represent 40 percent of those foundations with Glasspockets profiles. With such a strong representation of California grantmakers, Glasspockets now features a Twitter feed that opens a window on what California foundations are saying, as well as a California-specific Heat Map showcasing transparency trends among the state's grantmakers.
But I am also happy to report this movement is not just about California or limited to grantmakers with the deepest pockets. Profiled grantmakers hail from 19 states and Washington, DC. And some of the most creative work and most forthright efforts have come from relatively modest quarters. The Texas-based KDK-Harman Foundation (annual giving of less than $1 million) volunteered to have a Glasspockets profile, demonstrating that even smaller foundations can regularly assess their performance and have a strong voice in larger conversations around transparency. Foundations are increasingly fond of having grantees complete logic models as part of the proposal process. In the case of KDK-Harman, they've applied the logic model to their own work and use it as a way to report on progress and performance to all their stakeholders. In terms of creative energy, the Mitchell Kapor Foundation (annual giving of $4.3 million) produces video annual reports that are a master class on communicating more effectively using digital media technology.
The "Who has glass pockets?" profiles also provide an inventory of foundation communication vehicles, including social media efforts. The Robert Wood Johnson Foundation was an early adopter of these tools and has been offering insights and advice throughout the year on the Glasspockets Transparency Talk blog about the ways in which social media tools are transforming the work of philanthropy as well as how to measure the impact and value of social media efforts.
These are just three of the dozens of narratives throwing light on the sector-wide push toward transparency. The Glasspockets 50 also includes regional foundations, health foundations, and community foundations; foundations focused on international giving like Trust Africa, and small foundations like Nebraska's Woods Charitable Fund (whose web site is designed and hosted by the Foundation Center). The varied interests and size of these organizations (Woods has a staff of four) are the real measure of how deep the move to transparency has become.
-- Daniel Matz